Welcome!

News Feed Item

Alzheimer Society campaign tackles stigma of dementia

See me, not my disease. Let's talk about dementia.

TORONTO, Jan. 2, 2013 /CNW/ - Imagine a close friend tells you she has dementia. Would you avoid her for fear of being embarrassed by what she might say or do? According to a recent poll by Alzheimer's Disease International, 40 per cent of people with dementia reported they had been avoided or treated differently after diagnosis. It's no surprise, then, that one in four respondents cited stigma as a reason to conceal their diagnosis.

That's why, this January during Alzheimer Awareness Month, the Alzheimer Society is launching a nation-wide campaign called "See me, not my disease. Let's talk about dementia."  Its goal is to address myths about the disease, shift attitudes and make it easier to talk about dementia. Canadians are also invited to test their attitudes and perceptions in an online quiz at the Society's website, www.alzheimer.ca/letstalkaboutdementia

Stereotypes and misinformation are what prevent people with dementia from getting the help they need and stop others from taking the disease seriously. Dementia is more than having the occasional 'senior moment' or losing your keys. The truth is it's a progressive degenerative brain disorder that affects each person differently. It's fatal and there is no cure.

"Dementia really challenges the values we hold as a society and what it means to be human," says Mary Schulz, Director of Education at the Alzheimer Society of Canada. "We need to stop avoiding this disease and rethink how we interact with people with dementia. Only by understanding the disease and talking more openly about it, can we face our own fears and support individuals and families living with dementia."

Today, 747,000 Canadians have dementia. While dementia can affect people as young as 40, the risk doubles every five years after 65.

"A diagnosis of dementia doesn't immediately render a person incapable of working or carrying on with their daily life," explains Schulz. "Many people with this disease tell us they want to continue contributing to their community and remain engaged for as long as possible."  In fact growing evidence shows that involving people with dementia in meaningful activities that speak to their strengths helps to slow the progression of the disease and will improve their well-being. "Inclusion benefits all of us," adds Schulz.

The number of Canadians with dementia is expected to double to 1.4 million in the next 20 years, and Anne Harrison, 60, whose husband has Alzheimer's disease, understands what is at stake. "If people knew more about dementia, they could be more supportive. People aren't ashamed of cancer. So, why should we be ashamed of Alzheimer's?"

To help change the conversation, Canadians can

  • Learn the facts about dementia. Help to dispel inaccurate information to change society's attitudes and opinions towards people with the disease.
  • Stop making jokes about Alzheimer's which trivialize the condition. We don't tolerate racial jokes, yet dementia-related jokes are common.
  • Maintain relationships with people with dementia at home, in the community or at work, especially as the disease progresses.

To learn more about the Let's talk about dementia campaign, visit www.alzheimer.ca/letstalkaboutdementia 

About the Alzheimer Society
The Alzheimer Society is Canada's leading nationwide health charity for people living with Alzheimer's disease and other dementias. Active in communities right across Canada, the Society offers help for today through programs and services for people living with dementia and hope for tomorrow by funding research to find the cause and the cure.

SOURCE Alzheimer Society of Canada

Video with caption: "TV PSA: Let's talk about dementia TV PSA". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130102_C8931_VIDEO_EN_21950.mp4&posterurl=http://photos.newswire.ca/images/20130102_C8931_PHOTO_EN_21950.jpg&clientName=Alzheimer%20Society%20of%20Canada&caption=TV%20PSA%3A%20Let%27s%20talk%20about%20dementia%20TV%20PSA&title=TV%20PSA%3A%20Let%27s%20talk%20about%20dementia%20TV%20PSA&headline=Alzheimer%20Society%20campaign%20tackles%20stigma%20of%20dementia

Image with caption: "Photo of Anne and Ray: Anne and Ray Harrison fight dementia stigma together (CNW Group/Alzheimer Society of Canada)". Image available at: http://photos.newswire.ca/images/download/20130102_C8931_PHOTO_EN_21952.jpg

Audio with caption: "Print PSA: Let's talk about dementia". Audio available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_AUDIO_EN_21954.mp3

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_21955.pdf

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_21962.pdf

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_21964.pdf

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_22060.pdf

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...