Welcome!

News Feed Item

Alzheimer Society campaign tackles stigma of dementia

See me, not my disease. Let's talk about dementia.

TORONTO, Jan. 2, 2013 /CNW/ - Imagine a close friend tells you she has dementia. Would you avoid her for fear of being embarrassed by what she might say or do? According to a recent poll by Alzheimer's Disease International, 40 per cent of people with dementia reported they had been avoided or treated differently after diagnosis. It's no surprise, then, that one in four respondents cited stigma as a reason to conceal their diagnosis.

That's why, this January during Alzheimer Awareness Month, the Alzheimer Society is launching a nation-wide campaign called "See me, not my disease. Let's talk about dementia."  Its goal is to address myths about the disease, shift attitudes and make it easier to talk about dementia. Canadians are also invited to test their attitudes and perceptions in an online quiz at the Society's website, www.alzheimer.ca/letstalkaboutdementia

Stereotypes and misinformation are what prevent people with dementia from getting the help they need and stop others from taking the disease seriously. Dementia is more than having the occasional 'senior moment' or losing your keys. The truth is it's a progressive degenerative brain disorder that affects each person differently. It's fatal and there is no cure.

"Dementia really challenges the values we hold as a society and what it means to be human," says Mary Schulz, Director of Education at the Alzheimer Society of Canada. "We need to stop avoiding this disease and rethink how we interact with people with dementia. Only by understanding the disease and talking more openly about it, can we face our own fears and support individuals and families living with dementia."

Today, 747,000 Canadians have dementia. While dementia can affect people as young as 40, the risk doubles every five years after 65.

"A diagnosis of dementia doesn't immediately render a person incapable of working or carrying on with their daily life," explains Schulz. "Many people with this disease tell us they want to continue contributing to their community and remain engaged for as long as possible."  In fact growing evidence shows that involving people with dementia in meaningful activities that speak to their strengths helps to slow the progression of the disease and will improve their well-being. "Inclusion benefits all of us," adds Schulz.

The number of Canadians with dementia is expected to double to 1.4 million in the next 20 years, and Anne Harrison, 60, whose husband has Alzheimer's disease, understands what is at stake. "If people knew more about dementia, they could be more supportive. People aren't ashamed of cancer. So, why should we be ashamed of Alzheimer's?"

To help change the conversation, Canadians can

  • Learn the facts about dementia. Help to dispel inaccurate information to change society's attitudes and opinions towards people with the disease.
  • Stop making jokes about Alzheimer's which trivialize the condition. We don't tolerate racial jokes, yet dementia-related jokes are common.
  • Maintain relationships with people with dementia at home, in the community or at work, especially as the disease progresses.

To learn more about the Let's talk about dementia campaign, visit www.alzheimer.ca/letstalkaboutdementia 

About the Alzheimer Society
The Alzheimer Society is Canada's leading nationwide health charity for people living with Alzheimer's disease and other dementias. Active in communities right across Canada, the Society offers help for today through programs and services for people living with dementia and hope for tomorrow by funding research to find the cause and the cure.

SOURCE Alzheimer Society of Canada

Video with caption: "TV PSA: Let's talk about dementia TV PSA". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130102_C8931_VIDEO_EN_21950.mp4&posterurl=http://photos.newswire.ca/images/20130102_C8931_PHOTO_EN_21950.jpg&clientName=Alzheimer%20Society%20of%20Canada&caption=TV%20PSA%3A%20Let%27s%20talk%20about%20dementia%20TV%20PSA&title=TV%20PSA%3A%20Let%27s%20talk%20about%20dementia%20TV%20PSA&headline=Alzheimer%20Society%20campaign%20tackles%20stigma%20of%20dementia

Image with caption: "Photo of Anne and Ray: Anne and Ray Harrison fight dementia stigma together (CNW Group/Alzheimer Society of Canada)". Image available at: http://photos.newswire.ca/images/download/20130102_C8931_PHOTO_EN_21952.jpg

Audio with caption: "Print PSA: Let's talk about dementia". Audio available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_AUDIO_EN_21954.mp3

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_21955.pdf

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_21962.pdf

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_21964.pdf

PDF available at: http://stream1.newswire.ca/media/2013/01/02/20130102_C8931_DOC_EN_22060.pdf

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...