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Avast Selects Nexway's In-Product Store Solution To Boost International Online Sales

SAN FRANCISCO, Jan. 2, 2013 /PRNewswire-iReach/ -- Today, Nexway, a premium e-commerce platform and digital marketing expert, announced that Avast, a leading publisher of free antivirus software, including the world's most widely-used consumer security software, with over 170 million installed protected devices, has chosen to use Nexway In-Product Store (IPS) technology for worldwide online sales of its digital products.

(Photo: http://photos.prnewswire.com/prnh/20130102/CG36025)

As part of the international agreement, Nexway supports Avast in achieving its strategic goal to market its solutions and consumer products. Avast leverages Nexway's innovative e-commerce technology which is integrated directly into its software products. With Nexway's In-Product Store (IPS) solution, Avast can now market e-commerce offers to customers inside the software, without requiring a traditional web-based e-commerce redirection.

The new IPS technology creates a unique, friction-free e-commerce experience, enabling the user to take advantage of multiple commercial offers, such as purchasing software updates offered directly within the software for a streamlined shopping experience. The consumer completes each step of the purchase process with a higher level of confidence, without leaving the software. Nexway's IPS technology is a perfect match for Avast's business model, which allows consumers to test the product before making any purchase. In-product store offers can be targeted and personalized for each user segment, installed product or individual regions.

For the publisher, the benefit is immediate: conversion rates are increased, acquisition of new customers is optimized and retention of existing customers is improved, as well. Nexway's IPS technology offers new opportunities and a new way to drive online sales strategically and tactically, by reaching customers more directly. The customer relationship and brand awareness are strengthened, as the consumer feels closer to the publisher. With Nexway's IPS technology, consumers are a click away from becoming customers, as each installed product becomes a potential sales agent.

"Nexway has been selected to develop an In-Product Store e-commerce platform for Avast" said Glenn Taylor, Avast vice president of sales. "Nexway challenged our existing business model and proved to increase conversion. We performed extensive AB testing to validate the Nexway solution, closely comparing In-Product-Store results with our traditional web-based solution. We're very excited about the relationship and continued opportunities to improve our business with Nexway", said Glenn Taylor.

"This new partnership proves the success of our international strategy and expansion into major global markets," said Gilles Fabre, Nexway Managing Director. "Working with an industry leader like Avast is a huge reward for our team's effort. We're proud to have gained Avast's confidence and to find our place in this global competition."

Learn more about Nexway In-Product Store at CES, Las Vegas 8th to 11th January 2013.

Email Nexway USA TEAM at  [email protected]


NEXWAY is a global company based in Paris (France), with two main activities: digital content aggregation and e-commerce solution provider for the digital industry. Its primary client base includes software and video game editors as well as their distributors and resellers.

As a digital content provider and distributor, NEXWAY offers a catalogue of 12,000 references (software and video games) through its dedicated e-commerce platform (DistiPaas). Clients include major e-commerce and internet players such as Amazon, Orange, Intel, Fnac.com, T-Online, Telefonica, Dell… As a market leader, NEXWAY is also Microsoft's digital distribution preferred partner for the European market.

As a supplier of e-commerce solutions and services, NEXWAY serves the end consumers of software and video game editors. NEXWAY is also a pioneer in the most innovative sales models such as subscription, item-selling, In-Product Store etc… The technological modules and the value-added services provided by NEXWAY are designed to optimize the consumer life-cycle value (acquisition, retention and value optimization).

NEXWAY operates in the main digital markets throughout the globe with 150 people and local offices in Europe, Japan, North America and Brazil.

More info:



Media Contact: Christian Desert Nexway, Inc., +1 (415) 971 8189, [email protected]

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