Welcome!

News Feed Item

Different Priorities in Smartphone vs. Computer Use, But Some Common Ground

Texting, navigation, free downloads, email and social media top smartphone uses

NEW YORK, Jan. 3, 2013 /PRNewswire/ -- When we hold smartphones in our hands, we are in effect grasping miniscule computers.  Their capabilities far outpace those of desktop units of yore, and their perpetual state of connectivity mean that smartphone users are almost never disconnected from the Internet.  But even if they are at least somewhat comparable to full-fledged computers, are they used comparably?  The Harris Poll tested smartphone owners' regular use of computers and smartphones for a series of tasks either product can complete, in order to find out.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the results of The Harris Poll of 2,383 adults (991 of whom own and use a smartphone) surveyed online between November 14 and 19, 2012 by Harris Interactive.

Many top uses for smartphones and computers are device-sensitive
When smartphone owners are asked which of a set of actions (common to both devices) they regularly perform on a smartphone and/or on a computer, there are both divergences and similarities in how the two devices are used.  For example, the immediate communication of text or instant messages is the most common smartphone use (87%) and the least common use for a computer (20%).  In contrast, emails are the top use for computers (90% for all email uses combined).  Email is still a highly utilized feature on smartphones (72% combined), though it is worth noting that reading emails (67% personal, 38% work) outpaces actually writing emails (56% personal, 32% work) on smartphones.

Smartphone owners also appear to favor computers for researching goods and services (81% / 3rd most reported activity vs. 45% / 8th for smartphone use) and purchasing products or services such as clothing and holiday gifts (78% / 4th vs. 23% / 12th).

In contrast, mapping/navigation is among the top uses for smartphones (73% / 2nd), but only a mid-tier use for computers (56% / 7th).

Social Media use is similar on both devices
Despite the many differences between smartphone and computer use, combined social media interactions make for the 5th most frequent use for both a smartphone (64%) and a computer (69%).  In both cases, reading posts (56% smartphone, 62% computer) is the top activity, followed by sharing (44% smartphone, 51% computer) and writing (43% smartphone, 50% computer).  A similar percentage use their smartphones to "check in" (43%), while far fewer do so on computers (28%).

Children in household increase likelihood of nearly all activities on smartphones
Smartphone owners with children in their household are significantly more likely than those without to indicate using smartphones for most of the activities tested, including mapping/navigation uses (79% among those w/ children in hh, 68% without), downloading free applications, music or videos (72%, 62%), combined social media use (72%, 59%), playing games (62%, 52%), researching goods or services (54%, 39%) and many others.

So what?
Understanding what smartphones are used for is an integral part of designing a successful device.  For example, the prevalence of text messaging calls for a well designed keyboard interface.  Similarly, smartphone users' reliance on their devices for mapping and navigation services calls for either a well designed mapping interface or the ability to download one.

Furthermore, the prevalence of data-munching activities like texting, navigation, downloads, emailing speak directly to smartphone owners' data plan needs, and as reliance on these devices continues to grow both data plans and entire data networks may be affected in any number of ways.

 

TABLE 1

ACTIONS REGULARLY PERFORM USING A COMPUTER & USING A SMARTPHONE

[Summary Table]

"Thinking generally about your media and communication behavior on a smartphone versus on a computer, please indicate which of these actions you regularly perform on each."

Base: Smartphone users


Using a computer


Using a smartphone

%

%

Email [NET]

90

Send or receive text or instant messages

87

Send personal emails

84

Mapping, navigation, etc.

73

Read personal emails

82

Email [NET]

72

Send work emails

60

Read personal emails

67

Read work emails

59

Send personal emails

56

Take surveys

86

Read work emails

38

Research goods or services

81

Send work emails

32

Purchase other products or services (e.g. clothes holiday gifts, etc.)

78

Download free applications, music or videos

66

Social Media [NET]

69

Social Media [NET]

64

Read social media posts on sites or apps such as Facebook or Twitter

62

Read social media posts on sites or apps such as Facebook or Twitter

56

Share social media posts (e.g. news, jokes, pictures, etc.)

51

Share social media posts (e.g. news, jokes, pictures, etc.)

44

Write social media posts

50

 "Check in" via social media

43

"Check in" via social media

28

Write social media posts

43

Find or research restaurants

61

Play games

56

Mapping, navigation, etc.

56

Find or research restaurants

53

Play games

52

Research goods or services

45

Download free applications, music or videos

38

Purchase applications, music or videos

42

Purchase applications, music or videos

37

Take surveys

24

Video chat (e.g. FaceTime, Skype, etc.)

35

Video chat (FaceTime, Skype, etc.)

23

Send or receive text or instant messages

20

Purchase other products or services (e.g. clothes, holiday gifts, etc.)

23

Note: Multiple responses allowed

 

TABLE 2

ACTIONS REGULARLY PERFORM USING A SMARTPHONE – by Children in HH

[Summary Table]

"Thinking generally about your media and communication behavior on a smartphone versus on a computer, please indicate which of these actions you regularly perform on each."

Base: Smartphone users


Total
Smartphone
Users

Smartphone
users WITH
children
<18 in HH

Smartphone
users
without
children
<18 in HH

%

%

%

Send or receive text or instant messages

87

89

86

Mapping, navigation, etc.

73

79

68

Email [NET]

72

76

69

Read personal emails

67

71

64

Send personal emails

56

60

53

Read work emails

38

44

34

Send work emails

32

37

29

Download free applications, music or videos

66

72

62

Social Media [NET]

64

72

59

Read social media posts on sites or apps such as Facebook or Twitter

56

63

51

Share social media posts (e.g. news, jokes, pictures, etc.)

44

51

40

 "Check in" via social media

43

53

36

Write social media posts

43

51

37

Play games

56

62

52

Find or research restaurants

53

56

50

Research goods or services

45

54

39

Purchase applications, music or videos

42

50

36

Take surveys

24

31

19

Video chat (FaceTime, Skype, etc.)

23

28

19

Purchase other products or services (e.g. clothes, holiday gifts, etc.)

23

30

17

Note: Multiple responses allowed

 

Methodology

This Harris Poll was conducted online within the United States between November 14 and 19, 2012 among 2,383 adults (aged 18 and over), of whom 991 own and use a smartphone. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

The Harris Poll® #1, January 3, 2013
By: Larry Shannon-Missal, Harris Poll Research Manager

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us—and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contacts:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]  

SOURCE Harris Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.