Welcome!

News Feed Item

BMW Group Achieves Best Sales Year Ever in the U.S.

- BMW reports best December ever

WOODCLIFF LAKE, N.J., Jan. 3, 2013 /PRNewswire/ -- In 2012, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the previous record year of 2007 retailing 347,583 vehicles, up 13.8 percent compared to the 305,418 vehicles sold in 2011. BMW Group reported December sales of 43,855 vehicles, an increase of 34.8 percent from the 32,545 vehicles sold in the same month a year ago.

"To turn months of critically short supply into the best year ever for the BMW Group in the U.S. is a monumental achievement, emphasizing what a customer-oriented dealer network with an agile logistics team can do," said Ludwig Willisch, President and CEO, BMW of North America. "The post-recession sales momentum that started in 2010 reached an unprecedented level in December, making us strongly confident and optimistic as we enter 2013."

BMW Brand Sales
Sales of BMW brand vehicles increased 39.4 percent in December for a total of 37,399 compared to 26,834 vehicles sold in December, 2011.  For the year, BMW brand sales were up 13.5 percent to 281,460 vehicles compared to 247,907 sold 2011.

For 2012, best performing vehicles included the 5 Series, up 10.3 percent to 56,798 units; the 6 Series, up 110.3 percent to 8,208 units; and the X3, up 26.6 percent to 35,173 units. 

BMW Pre-Owned Vehicles
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 16,728, an increase of 2.9 percent from the 16,264 sold in December 2011.  For the year, BMW used vehicle sales are up 2.1 percent on volume of 164,524 compared to 161,146 in 2011.  

MINI Brand Sales
MINI USA reported the best December ever with sales of 6,456 automobiles, an increase of 13.0 percent from the 5,711 sold in December, 2011.  This marks the seventh consecutive month of record sales and ninth "best month" of 2012. For the year, MINI sales in the U.S. are up 15.0 percent on volume of 66,123 compared to 57,511 sold in 2011, making 2012 the brand's best year ever in the U.S.

"We like to say the world is becoming more MINI and the record 2012 sales is the perfect conclusion to our 10th anniversary year in the U.S.," said Jim McDowell, Vice President, MINI USA. "We are a quick and agile brand with an expanding vehicle portfolio, a growing dealer network and a great year ahead."

Table 1: Vehicle Sales BMW of North America, LLC, December 2012



Dec '12

Dec '11

%

YTD 2012

YTD 2011

%

1 Series

757

917

-17.4%

7,689

8,832

-12.9%

3 Series

10,745

8,489

26.6%

99,602

94,371

5.5%

Z4 

324

299

8.4%

2,751

3,479

-20.9%

5 Series

8,385

4,887

71.6%

56,798

51,491

10.3%

6 Series

1037

723

43.4%

8,208

3,903

110.3%

7 Series

1,422

1,219

16.7%

11,098

11,299

-1.8%

X1

2,806

N/A

N/A

8,947

N/A

N/A

BMW passenger cars

25,476

16,534

54.1%

195,093

173,375

12.5%

X3

5,162

3,532

46.1%

35,173

27,793

26.6%

X5

5,722

6,007

-4.7%

44,445

40,547

9.6%

X6

1,039

761

36.5%

6,749

6,192

9.0%

BMW light trucks 

11,923

10,300

15.8%

86,367

74,532

15.9%

BMW brand

37,399

26,834

39.4%

281,460

247,907

13.5%

Cooper /S Hardtop

3,011

2,762

9.0%

29,278

28,067

4.3%

Cooper /S Convertible

325

299

8.7%

4,813

4,964

-3.0%

Cooper /S Clubman

445

416

7.0%

5,769

6,844

-15.7%

Coupe

178

253

-29.6%

2,880

953

202.2%

Roadster

273

N/A

N/A

2,371

N/A

N/A

Countryman

2,224

1,981

12.3%

21,012

16,683

25.9%

MINI brand

6,456

5,711

13.0%

66,123

57,511

15.0%

TOTAL BMW of North America, LLC

43,855

32,545

34.8%

347,583

305,418

13.8%

BMW Motorrad Sales
BMW Motorrad USA reported sales of 918 motorcycles in December, an increase of 2.2 percent from the total of 898 motorcycles sold in December 2011. As a result, BMW Motorrad finished the year up 14.0 percent on sales of 12,057 compared to 10,572 sold in 2011.

Highlights in 2012 include growth of 20.9 percent for the S 1000 RR with sales of 1,934 compared to 1,600 in 2011.  U.S. consumers also welcomed the first full year of the award winning 6-cylinder K 1600 GTL and K 1600 GT with 1,601 deliveries of the GTL (+58.7 percent) and 697 of the GT (+87.9 percent) in 2012, helping increase K-Series volumes by 40.9 percent to 2,647 units.

The introduction of the entry level G 650 GS Sertao contributed to a G-Series sales increase of 31.3 percent with sales of 994 compared to 757 sold in 2011.  The product offensive continued with the release of the C 600 Sport and C 650 GT maxi scooters in late Fall with 223 GTs being delivered to consumers by year end.

Table 2: Motorcycle Sales BMW of North America, LLC, December 2012



December

2012

December

2011

%

YTD

2012

YTD

2011

%

BMW Motorcycles

918

898

2.2

12,057

10,572

14.0

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 115 MINI passenger car dealers, and 32 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:  www.bmwgroupna.com

SOURCE BMW of North America, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.