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All-New Accord and Civic Drive Sharp Honda Monthly and Annual Sales Gains; ILX and RDX Fuel Acura Jump; American Honda Posts Best Annual Sales Result Since 2008

Honda Division annual sales up 23 percent, Acura annual sales up 26 percent

TORRANCE, Calif., Jan. 3, 2013 /PRNewswire/ -- Buoyed by strong December 2012 U.S. sales of 132,774 units, an increase of 26.2 percent compared with December 2011, American Honda posted annual vehicle sales of 1,422,785 units in 2012, up 24.0 percent compared with 2011. This makes 2012 American Honda's fourth-best sales year ever, and its best sales result since 2008.

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Honda
The Honda Division posted December 2012 sales of 116,740 units, an increase of 26.8 percent compared with December 2011 and less than 500 units shy of an all-time December record. The Honda Division's 2012 annual sales of 1,266,569 increased 23.7 percent compared with 2011. The three top-selling Honda models for 2012 were Accord, 331,872; Civic, 317,909; and CR-V, 281,652.

  • Civic sets all-time December record with sales of 33,118 units, up 61 percent from last year
  • All-new 2013 Accord sales up 66 percent from last December with sales of 29,428 units
  • CR-V sets an all-time annual sales record (281,652) and its tenth monthly sales record since launching last December, up 19 percent from last year to 25,733 sales

"Honda began the year intent on recovery," said John Mendel, American Honda executive vice president of Sales. "We ended 2012 with multiple product awards, a host of sales records, Honda's second best December ever, and tremendous momentum as we head into 2013."

Acura
Acura U.S. December sales of 16,034 units represents an increase of 22.1 percent over December 2011. The Acura Division's year-end sales totaled 156,216, up 26.7 percent compared with 2011 results – and the brand's best sales results since 2007. The MDX led the division with annual sales of 50,854, followed by the TL with sales of 33,572 and the RDX with sales of 29,520.

  • RDX sets its eighth-consecutive monthly sales record, up 155 percent from a year ago with 4,024 sales – setting monthly sales records in each month since going on sale in May 2012
  • MDX was the top selling Acura model in December, with 5,069 sales, up 10 percent from 2011
  • ILX is top selling Acura sedan in December with 2,485 sales

"December was another month of tremendous sales growth fueled by our newest products, the Acura ILX luxury compact sedan and the RDX crossover SUV," said Jeff Conrad, vice president of Acura Sales, "Acura is primed for even more success in 2013, with the upcoming launch of the brand's flagship RLX sedan and the unveiling of the 2014 MDX Prototype at the 2013 Detroit Auto Show."

The daily selling rate (DSR) is calculated with 26 days for December 2012 and 27 days for December 2011. Year-to-date, the DSR is calculated with 307 days for 2012 and 307 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

 










American Honda Vehicle Sales For December 2012


Month-to-Date


Year-to-Date



December

December

DSR**

MoM

December

December

DSR**

YoY


2012

2011

% Chg

% Chg

2012

2011

% Chg

% Chg

American Honda Total

132,774

105,230

31.0%

26.2%

1,422,785

1,147,285

24.0%

24.0%

   Total Car Sales 

73,670

51,485

48.6%

43.1%

784,237

606,249

29.4%

29.4%

   Total Truck Sales

59,104

53,745

14.2%

10.0%

638,548

541,036

18.0%

18.0%

      Honda Total Car Sales

66,779

44,606

55.5%

49.7%

709,170

542,981

30.6%

30.6%

      Honda Total Truck Sales

49,961

47,495

9.2%

5.2%

557,399

481,005

15.9%

15.9%

      Acura Total Car Sales

6,891

6,879

4.0%

0.2%

75,067

63,268

18.6%

18.6%

      Acura Total Truck Sales

9,143

6,250

51.9%

46.3%

81,149

60,031

35.2%

35.2%

Domestic Car Sales 

66,672

39,700

74.4%

67.9%

687,210

477,697

43.9%

43.9%

   Honda Division

61,941

36,417

76.6%

70.1%

641,387

446,460

43.7%

43.7%

   Acura Division

4,731

3,283

49.6%

44.1%

45,823

31,237

46.7%

46.7%

Domestic TruckSales 

58,975

48,132

27.2%

22.5%

599,371

498,259

20.3%

20.3%

   Honda Division

49,832

41,882

23.6%

19.0%

518,222

438,228

18.3%

18.3%

   Acura Division

9,143

6,250

51.9%

46.3%

81,149

60,031

35.2%

35.2%

Import Car Sales

6,998

11,785

-38.3%

-40.6%

97,027

128,552

-24.5%

-24.5%

   Honda Division

4,838

8,189

-38.6%

-40.9%

67,783

96,521

-29.8%

-29.8%

   Acura Division

2,160

3,596

-37.6%

-39.9%

29,244

32,031

-8.7%

-8.7%

Import Truck Sales

129

5,613

-97.6%

-97.7%

39,177

42,777

-8.4%

-8.4%

   Honda Division

129

5,613

-97.6%

-97.7%

39,177

42,777

-8.4%

-8.4%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

116,740

92,101

31.6%

26.8%

1,266,569

1,023,986

23.7%

23.7%

    Fit

3,680

5,138

-25.6%

-28.4%

49,346

59,235

-16.7%

-16.7%

Memo:  Fit-EV

19

0

0.0%

0.0%

93

0

0.0%

0.0%

   Accord 

29,428

17,667

73.0%

66.6%

331,872

235,625

40.8%

40.8%

   Civic *

33,118

20,545

67.4%

61.2%

317,909

221,235

43.7%

43.7%

     Memo:  Civic Hybrid

512

565

-5.9%

-9.4%

7,156

4,703

52.2%

52.2%

   S2000

0

2

-100.0%

-100.0%

0

5

-100.0%

-100.0%

   Insight

310

690

-53.3%

-55.1%

5,846

15,549

-62.4%

-62.4%

   CR-Z

243

564

-55.3%

-56.9%

4,192

11,330

-63.0%

-63.0%

   FCX Clarity

0

0

0.0%

0.0%

5

2

150.0%

150.0%

   Odyssey  

9,126

11,489

-17.5%

-20.6%

125,980

107,068

17.7%

17.7%

   Crosstour 

2,183

1,295

75.1%

68.6%

20,848

17,974

16.0%

16.0%

   Pilot 

11,366

11,641

1.4%

-2.4%

114,848

116,297

-1.2%

-1.2%

   CR-V *

25,733

21,586

23.8%

19.2%

281,652

218,373

29.0%

29.0%

   Element 

0

16

-100.0%

-100.0%

3

11,534

-100.0%

-100.0%

   Ridgeline

1,553

1,468

9.9%

5.8%

14,068

9,759

44.2%

44.2%

Acura Division Total

16,034

13,129

26.8%

22.1%

156,216

123,299

26.7%

26.7%

   TL 

2,246

3,283

-29.0%

-31.6%

33,572

31,237

7.5%

7.5%

   TSX

2,142

3,546

-37.3%

-39.6%

28,865

30,935

-6.7%

-6.7%

     Memo:  TSX Wagon

414

295

45.7%

40.3%

4,234

3,210

31.9%

31.9%

   ILX

2,485

0

0.0%

0.0%

12,251

0

0.0%

0.0%

     Memo:  ILX Hybrid

119

0

0.0%

0.0%

972

0

0.0%

0.0%

   RL

18

50

-62.6%

-64.0%

379

1,096

-65.4%

-65.4%

   MDX 

5,069

4,588

14.7%

10.5%

50,854

43,271

17.5%

17.5%

   ZDX 

50

86

-39.6%

-41.9%

775

1,564

-50.4%

-50.4%

   RDX  

4,024

1,576

165.2%

155.3%

29,520

15,196

94.3%

94.3%

Selling Days

26

27



307

307



   *  Honda and Acura vehicles are made of domestic & global sourced parts





 **  Daily Selling Rate



















Month-to-Date


Year-to-Date



December

December

DSR**

MoM

December

December

DSR**

YoY


2012

2011

% Chg

% Chg

2012

2011

% Chg

% Chg










Hybrid

1,184

1,819

-32.4%

-34.9%

18,166

31,582

-42.5%

-42.5%



















SOURCE American Honda Motor Co., Inc.; Acura

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