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As Seen On TV's Kevin Harrington Featured on Bloomberg TV with CeeLo Green

Kevin Harrington Discusses CeeLo Green's Involvement with eDiets

CLEARWATER, Fla., Jan. 3, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company, announced that Kevin Harrington, Chairman of As Seen On TV, Inc., was featured on Bloomberg TV with CeeLo Green on January 3, 2013. In the segment, Kevin discussed CeeLo Green's involvement as eDiets' brand ambassador. The company anticipates its pending acquisition of eDiets will close during the first quarter of 2013.

Click on the following link to view the interview: http://www.bloomberg.com/video/what-s-your-new-year-s-resolution-vZ7bWLcpQF6GN8HvIRpZvA.html

About eDiets
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. eDiets.com's unique infrastructure offers individuals an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit www.eDiets.com.

About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and www.TVGoodsInc.com.

Forward-Looking Statements:
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks, uncertainties and assumptions. This news release contains forward-looking statements about the Company including statements about the Company's expectations: (i) that our proposed acquisition of eDiets will take place; (ii) that we will be able to obtain the additional financial support required in order to remain in business; (iii) that trends will be sufficient to enable both eDiets and As Seen On TV to become profitable; (iv) regarding the future prospects and growth potential of As Seen On TV and eDiets; (v) regarding the potential benefits to be derived from our association with CeeLo Green; and (vi) regarding market demand for our products. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement. With respect to all these statements, these factors include those risk factors set forth in filings by As Seen On TV and eDiets with the Securities and Exchange Commission, including annual and quarterly reports, and the following: (i) our ability to sufficiently increase our revenues and control expenses; (ii) the effectiveness of our marketing and advertising programs, including our program involving CeeLo Green; (iii) our ability to develop and market products; (iv) our ability to recruit and retain key executive officers; (v) our ability to maintain compliance with applicable regulatory requirements; and (vi) the state of the credit markets and capital markets, including the level of volatility, illiquidity and interest rates. We cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. We do not undertake any responsibility to update any of these forward-looking statements to conform our prior statements to actual results or revised expectations.

Contact Information:
Jeff Ramson
ProActive Capital Group
641 Lexington Avenue, 6th Floor
New York, NY  10022

SOURCE As Seen On TV, Inc.

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