Welcome!

News Feed Item

Consumers Seek, Embrace Built-In Features in HDTVs, CEA Study Finds

Consumers are seeking high-definition televisions (HDTVs) with the latest built-in features as a growing number of U.S. adults own smart app-enabled displays, according to new research from the Consumer Electronics Association (CEA)®. The study, Beyond 2D Viewing: Understanding the Demand for Advanced Television Features, examined whether current built-in television features, such as 3D and Internet-connected applications, are meeting the needs of consumers.

Consumers are using the built-in features on their HDTV at a high rate, with an increasing number gaining access to Web-enabled content directly through their televisions. More than one in five U.S. adults owns a smart app-enabled HDTV and almost all (90 percent) use the apps available on their displays in some capacity. In addition, more than four in ten HDTV owners connect their primary displays to the Internet, with 76 percent connecting at least one external device with smart app capabilities to their primary displays. Half of all HDTV owners connect a video game console or a DVD/Blu-ray player to their primary displays. Smart app users are most likely to stream video content from the Internet (61 percent), browse the Internet (56 percent) and view pictures (54 percent) using smart apps on their televisions.

Consumers are also looking for displays with built-in Wi-Fi and Internet browsing when purchasing a new HDTV, which trail only high-quality audio and video as the most important purchase factors of HDTVs. Approximately one in three consumers plans to purchase a new HDTV within the next 12 months.

Another way many consumers are experiencing Web-enabled content for HDTV is through a second screen on a portable connected device. Social networking is the most common activity on the second screen. Among HDTV owners who also own a tablet, two-thirds (67 percent) use their tablets for social networking while watching TV. Among HDTV owners who also own a smartphone, more than half (58 percent) are using a social network on that device while watching TV.

“We are living in an app-dominated world, whether it’s on your smartphone, tablet or television,” said Kevin Tillmann, senior research analyst at CEA. “Consumers want access to their apps at all times and they will use whatever device, TVs included, that offer the best and most convenient user experience.”

As 3D becomes a more common feature on HDTVs sold in the U.S., consumers have not only become more aware of the technology, but, according to the study, they are also beginning to embrace it. Today, 21 percent of U.S. homes own at least one 3D-enabled television. CEA’s most recent U.S. Consumer Electronics Sales and Forecast shows that unit sales of 3D televisions will reach an estimated 5.6 million in 2012, representing 18 percent of total TV sales, up from 8 percent of total TV sales in 2011. Nearly half (42 percent) of 3D-capable HDTV owners watch five or more hours of 3D content a week. By comparison, three-quarters (75 percent) of 3DTV owners watch more than five hours of 2D content on their 3DTV a week. However, one in ten (nine percent) report watching more than 15 hours of 3D content a week. Movies are the most common content source for viewing 3D, with nearly half (48 percent) of 3DTV owners having watched a 3D Blu-ray disc. Live programming (42 percent) and video games (30 percent) are also popular sources of 3D content. Overall, two-thirds (68 percent) of 3DTV owners rate the visual experience of 3D programming as excellent or good.

“Consumer interest in 3DTVs and 3D content continues to grow as ownership rates increase,” said Tillmann. “Continuing to expand and innovate with 3D content will be extremely important for future usage and will continue to drive sales.”

The Beyond 2D Viewing: Understanding the Demand for Advanced Television Features study was conducted in September 2012. It was designed and formulated by CEA, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete report is available free to CEA member companies at members.CE.org. Non-members may purchase the study for $999 at myCEA.CE.org.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: https://www.facebook.com/#!/CEAfeed, http://twitter.com/ceafeed, http://blog.ce.org/.

UPCOMING EVENTS

  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV
  • Economic Retreat
    March 8-10, 2013, Snowmass, CO

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.