|By Marketwired .||
|January 3, 2013 05:46 PM EST||
SEATTLE, WA and MINNEAPOLIS, MN -- (Marketwire) -- 01/03/13 -- The Mobile500 Alliance with Fisher Communications (NASDAQ: FSCI) and Hubbard Broadcasting announce the soft consumer launch of its mobile digital television service, called MyDTV, in the Seattle and Minneapolis markets.
The launch group is distributing 750 receivers in each market for use with iPhones and iPads. Once the receiver is attached and the consumer downloads the free MyDTV application, the device is fully enabled. Upon initial launch of the app there is a short one time only registration. The purpose of the registration is to qualify the device owner so that audience measurement data will be delivered in the same fashion as is currently reported for television. The Mobile500 Alliance is working with both Nielsen and Rentrak to evaluate the launch data.
The MyDTV app features several enhancements which will improve the viewing experience: closed captioning, an electronic program guide, built in social media to enhance engagement and sharing as well as an optional live record feature. The live record feature is one that consumers have said is a necessary feature to complement on-the-go viewing.
In conjunction with Accelerated Media, a leader in advanced advertising and interactive TV solutions for major brands and agencies, several advertisers have agreed to run advertising campaigns during the soft consumer launch in Seattle and Minneapolis. The advertising is served two ways: between channel changes and with banner ads. The Lincoln Motor Company and Chrysler/Jeep will be the first groundbreaking advertisers to reach consumers through mobile digital television.
The ability to effectively send the broadcast signal simultaneously to multiple viewers without using the often-taxed cellular bandwidth is a good value for consumers. The current delivery of streaming video to cell phones over cellular networks is not free to the end user, and it does not take long to exhaust data plan allowances. Cellular bandwidth limitations also often inhibit the ability for large groups to simultaneously stream. With this solution, for example, while attending a live event, multiple viewers will be able to watch the event live and on television concurrently. Broadcasters have the most efficient standard to deliver video to many people at the same time, "one to many." This leaves the cellular bandwidth open for talking, data, texting, and searching.
The Mobile500 Alliance will be conducting a live demo of its MyDTV application at the Consumer Electronics Show in Las Vegas, Nevada in booth 14340 in the Mobile TV TechZone in the Central Hall. The demonstration will include the enhanced features and new devices.
The Alliance is made up of over 400 television stations from around the nation, all with the common goal of bringing broadcast television to consumers on their mobile devices.
To develop this product, the Alliance worked with Elgato, Expway, and Broadcast Interactive Media. The MyDTV application brings an innovative and unique television experience to consumers.
About The Mobile500 Alliance
The Mobile500 Alliance is a voluntary alliance of leading television broadcasters that seeks to develop strong partnerships within the industry and with leading members of other industries to accelerate the nationwide availability of a commercial mobile digital television service for consumers. The Mobile500 Alliance is composed of 50 individual broadcast companies that own and operate over 400 commercial television stations in diverse markets across the country. For more information, please visit http://www.Mobile500Alliance.com.
About Fisher Communications, Inc.
Fisher Communications, Inc. is a Seattle-based communications company that owns and operates 13 full power television stations, seven low power television stations, three owned radio stations, and one managed radio station in the Western United States. The Company also owns and operates Fisher Interactive Network, its online division (including over 120 online sites) and Fisher Pathways, a satellite and fiber transmission provider. For more information about Fisher Communications, Inc., go to www.fsci.com.
About Hubbard Broadcasting, Inc.
Hubbard Broadcasting, Inc owns and operates television broadcast properties in Minnesota including KSTP-TV, KSTC-TV, KSAX-TV, KRWF-TV, WDIO-TV, WIRT-TV and KAAL-TV. Minneapolis/St. Paul HBI radio stations include ESPN 1500 Twin Cities, KS95-FM, myTalk 107.1, and the Hubbard Radio Network. HBI also owns two television stations in New York, three television stations in New Mexico, and 17 radio stations in Washington D.C., Chicago, Cincinnati, and St. Louis. Hubbard Media Group, a division of HBI, owns and operates REELZCHANNEL, the national cable and satellite network that is all about movies. F&F Productions is one of the oldest privately held mobile production facilities providers in the United States and is a subsidiary of HBI.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,388
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 30, 2015 07:15 PM EDT Reads: 294
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jul. 30, 2015 06:30 PM EDT Reads: 878
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,796
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 30, 2015 05:00 PM EDT Reads: 1,083
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 30, 2015 04:00 PM EDT Reads: 2,196
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 441
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 30, 2015 03:00 PM EDT Reads: 1,735
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 30, 2015 03:00 PM EDT Reads: 478
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
Jul. 30, 2015 02:30 PM EDT
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 30, 2015 01:45 PM EDT Reads: 373
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 30, 2015 01:45 PM EDT Reads: 259
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 30, 2015 01:30 PM EDT
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Jul. 30, 2015 12:45 PM EDT Reads: 1,111
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 30, 2015 12:00 PM EDT Reads: 2,046