|By Business Wire||
|January 4, 2013 05:00 AM EST||
ConnecTV, the social network for TV fans, today announces the launch of the television industry’s first-ever fully synchronized advertising network. Leading local affiliates of ABC, CBS, NBC, FOX and CW will be the first participants in the new ad platform. ConnecTV’s Ad Sync Network provides a companion marketing experience that is triggered by TV ads as well as TV words across more than 400 national and local channels. Now brands will be able to optimize their $80 billion investment in television advertising by extending the marketing experience directly to the viewer for immediate action.
ConnecTV Ad Sync allows brands to synchronize a companion experience with their TV spots, delivering the ability for viewers to instantly buy what they see, get promotional offers, enter contests, find the nearest store, receive marketing alerts, watch related product videos, schedule viewing reminders and more. The new ad network is available via ConnecTV’s free companion app or any ConnecTV syndication partner.
ConnecTV TV Words allows advertisers to dynamically expand their inventory across all channels and enables a companion campaign to instantly synchronize to a free-form natural language index of terms and names appearing on television. With ConnecTV TV Words, brands can create new inventory that is completely contextual and relevant to what a viewer is watching in real-time.
“ConnecTV Ad Sync and TV Words are bringing the power of Google-like products such as Adsense and Adwords to the $80 billion TV advertising industry,” said Ian Aaron, ConnecTV Co-Founder. “Our ConnecTV companion ads make TV spots more effective, marrying the powerful sights and sounds of traditional commercials with the lead generating capabilities from digital ads. By working closely with our broadcast partners, we look forward to bringing our new ad sync network hyper local.”
“Broadcasters have been in business for more than half a century because we help local businesses build relationships with our viewers in their communities,” said Pat LaPlatney, VP Digital Media and Business Development at Raycom Media. “ConnecTV’s new ad sync platform enables us to deepen those relationships and offers viewers the ability to act on the ads that are most relevant to them: In the market for a new car? Schedule a test drive at your local dealer – while you’re watching the ad. A promo for a news story catch your interest? Add your local news to your Watch List for an instant tune-in alert on ConnecTV.”
Ad Sync and TV Words are available via ConnecTV’s Social TV Network and can be syndicated to activate synchronized ad services across all web, iOS, Android and smart TV platforms. The synchronized ad network utilizes ConnecTV’s patent pending proprietary content recognition and ad identification technology and empowers advertisers to fully customize their companion advertising experience.
At launch, ConnecTV is offering an exclusive “Charter Advertising” program for brands and their agencies. Charter partners will be allowed to customize companion-marketing experiences, lead detailed second screen research panels, and be able to prioritize their TV Words within the network. The network will be sold both by ConnecTV as well as its broadcast partners, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, representing nearly 250 ABC, NBC, CBS, FOX and CW network-affiliated stations across the country with an aggregate sales force of more than 2,000 local Ad Sales Executives.
ConnecTV is the biggest social network designed specifically for TV fans—a “second screen” companion entertainment experience that complements the video programming delivered from Cable, Satellite, Telecom, Over-the-Air or On-Line Service providers. ConnecTV is accessible on iOS or browser-based devices. It is coming soon on Android tablets and smart phones. ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second screen content, including latest news, celebrity information, trivia, polls and play-by-play sports stats. ConnecTV subscribers can see what TV shows their friends are watching, invite them to a “viewing party” and start a real-time conversation. ConnecTV also makes it easy to share viewers’ favorite TV moments using Facebook, Twitter and email. ConnecTV has partnered with 10 leading broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media. Several of these broadcasters – the joint venture that is Pearl – have made an undisclosed investment in ConnecTV. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna. ConnecTV’s Board of Directors includes James Zukin, the founder and former Chairman of investment bank Houlihan Lokey, and Roger Keating, Senior Vice President of Hearst Corporation.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 29, 2015 09:30 AM EDT Reads: 836
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 29, 2015 09:30 AM EDT Reads: 423
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 29, 2015 09:15 AM EDT Reads: 145
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Aug. 29, 2015 08:45 AM EDT Reads: 567
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 29, 2015 08:45 AM EDT Reads: 163
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Aug. 29, 2015 08:00 AM EDT Reads: 126
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 29, 2015 07:45 AM EDT Reads: 547
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 29, 2015 07:45 AM EDT Reads: 115
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Aug. 29, 2015 06:00 AM EDT Reads: 369
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Aug. 29, 2015 05:45 AM EDT Reads: 502
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 29, 2015 05:30 AM EDT Reads: 341
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 29, 2015 05:00 AM EDT Reads: 404
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 29, 2015 03:00 AM EDT Reads: 472
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 28, 2015 11:45 PM EDT Reads: 406
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 28, 2015 09:00 PM EDT Reads: 301