|By Business Wire||
|January 4, 2013 05:00 AM EST||
ConnecTV, the social network for TV fans, today announces the launch of the television industry’s first-ever fully synchronized advertising network. Leading local affiliates of ABC, CBS, NBC, FOX and CW will be the first participants in the new ad platform. ConnecTV’s Ad Sync Network provides a companion marketing experience that is triggered by TV ads as well as TV words across more than 400 national and local channels. Now brands will be able to optimize their $80 billion investment in television advertising by extending the marketing experience directly to the viewer for immediate action.
ConnecTV Ad Sync allows brands to synchronize a companion experience with their TV spots, delivering the ability for viewers to instantly buy what they see, get promotional offers, enter contests, find the nearest store, receive marketing alerts, watch related product videos, schedule viewing reminders and more. The new ad network is available via ConnecTV’s free companion app or any ConnecTV syndication partner.
ConnecTV TV Words allows advertisers to dynamically expand their inventory across all channels and enables a companion campaign to instantly synchronize to a free-form natural language index of terms and names appearing on television. With ConnecTV TV Words, brands can create new inventory that is completely contextual and relevant to what a viewer is watching in real-time.
“ConnecTV Ad Sync and TV Words are bringing the power of Google-like products such as Adsense and Adwords to the $80 billion TV advertising industry,” said Ian Aaron, ConnecTV Co-Founder. “Our ConnecTV companion ads make TV spots more effective, marrying the powerful sights and sounds of traditional commercials with the lead generating capabilities from digital ads. By working closely with our broadcast partners, we look forward to bringing our new ad sync network hyper local.”
“Broadcasters have been in business for more than half a century because we help local businesses build relationships with our viewers in their communities,” said Pat LaPlatney, VP Digital Media and Business Development at Raycom Media. “ConnecTV’s new ad sync platform enables us to deepen those relationships and offers viewers the ability to act on the ads that are most relevant to them: In the market for a new car? Schedule a test drive at your local dealer – while you’re watching the ad. A promo for a news story catch your interest? Add your local news to your Watch List for an instant tune-in alert on ConnecTV.”
Ad Sync and TV Words are available via ConnecTV’s Social TV Network and can be syndicated to activate synchronized ad services across all web, iOS, Android and smart TV platforms. The synchronized ad network utilizes ConnecTV’s patent pending proprietary content recognition and ad identification technology and empowers advertisers to fully customize their companion advertising experience.
At launch, ConnecTV is offering an exclusive “Charter Advertising” program for brands and their agencies. Charter partners will be allowed to customize companion-marketing experiences, lead detailed second screen research panels, and be able to prioritize their TV Words within the network. The network will be sold both by ConnecTV as well as its broadcast partners, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, representing nearly 250 ABC, NBC, CBS, FOX and CW network-affiliated stations across the country with an aggregate sales force of more than 2,000 local Ad Sales Executives.
ConnecTV is the biggest social network designed specifically for TV fans—a “second screen” companion entertainment experience that complements the video programming delivered from Cable, Satellite, Telecom, Over-the-Air or On-Line Service providers. ConnecTV is accessible on iOS or browser-based devices. It is coming soon on Android tablets and smart phones. ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second screen content, including latest news, celebrity information, trivia, polls and play-by-play sports stats. ConnecTV subscribers can see what TV shows their friends are watching, invite them to a “viewing party” and start a real-time conversation. ConnecTV also makes it easy to share viewers’ favorite TV moments using Facebook, Twitter and email. ConnecTV has partnered with 10 leading broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media. Several of these broadcasters – the joint venture that is Pearl – have made an undisclosed investment in ConnecTV. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna. ConnecTV’s Board of Directors includes James Zukin, the founder and former Chairman of investment bank Houlihan Lokey, and Roger Keating, Senior Vice President of Hearst Corporation.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 3, 2016 11:00 PM EST Reads: 4,122
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 11:00 PM EST Reads: 944
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 3, 2016 09:30 PM EST Reads: 1,597
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 3, 2016 09:30 PM EST Reads: 1,759
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Dec. 3, 2016 08:00 PM EST Reads: 3,951
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Dec. 3, 2016 08:00 PM EST Reads: 1,742
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 3, 2016 06:15 PM EST Reads: 1,510
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 05:30 PM EST Reads: 4,041
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 3, 2016 05:15 PM EST Reads: 2,137
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 3, 2016 05:15 PM EST Reads: 1,999
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 3, 2016 04:30 PM EST Reads: 1,474
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Dec. 3, 2016 04:00 PM EST Reads: 4,860
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 3, 2016 03:30 PM EST Reads: 1,591
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 3, 2016 03:15 PM EST Reads: 3,222
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Dec. 3, 2016 03:00 PM EST Reads: 478