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Digital Asset Management For The New Healthcare Stakeholders

WASHINGTON, Jan. 7, 2013 /PRNewswire-iReach/ -- Optimity Advisors announced today that they will be sponsoring an online webinar January 17th 2013 entitled "Digital Asset Management (DAM) For The New Healthcare Stakeholder.  This webinar will help healthcare organizations and providers understand how to quickly and easily provide a single, integrated platform to communicate relevant information to any healthcare audience in any channel at any time.

With dramatic changes underway within the healthcare industry many new stakeholders entering the marketplace will be exposed to healthcare information for the first time.   Healthcare organizations are anticipated to spend millions of dollars in video, print and mobile to communicate to these new stakeholders and introduce their services.  This webinar will help to identify how to reduce costs while improving stakeholder confidence and affecting consumer behavior changes including buying patterns, wellness, self-services and more.  

Digital Asset Management (DAM) has been implemented by leading global organizations to quickly and easily deliver brand content into the marketplace.  Healthcare organizations will have a significant amount of work ahead to ensure their brand messaging is effective to all stakeholders in the changing healthcare landscape.  With DAM branding and marketing activities tasks can be significantly reduced or eliminated and include:

Preparation of presentations to new healthcare decision makers

• Development of proposals to the shifting employer markets - Connecting consumer segmentation and personalization data to the appropriate content and media (right time, right place)

• Assembly of videos, promotional flyers and ads – for any device

• Transferring multimedia explanations between healthcare partners

This means that healthcare organizations can "reinvest" time savings into more strategic work: account planning, new business, and face-to-face interactions.

Leading this discussion will be David H. Lipsey, Principal with Optimity Advisors.  Mr. Lipsey was one of the early founders in the field of Digital Asset Management and is an international leader in this field. He serves as the Chair of the global conferences on The Art and Practice of Managing Digital Media and the international DAM Foundation.  

Mr. Lipsey has been involved with helping lead healthcare organizations become more efficient at managing digital content and use of DAM.  His experience spans the media and entertainment sector, extensive work in the consumer-packaged goods, manufacturing, pharmaceutical, and advertising businesses. Joining Mr. Lipsey will be Matt Bakaitis, Digital Asset Program Administrator, Marketing Communications, for the Cleveland Clinic and Jeff Kazanow, DAM Program Manager, Intuit and Intuit Health. 

Matt Bakaitis is a business and technology professional who works on projects with critical change management components. Projects he led over the last twenty years involved content management and legal discovery processes and systems, enterprise resource planning system upgrades, vendor management programs, and more. He holds an MBA in Marketing and a Master of Science in Information Systems from Case Western Reserve University. He lives in Cleveland, Ohio and works as the Digital Asset Program Administrator at Cleveland Clinic.

Jeff Kasanow is a seasoned DAM and digital content solutions specialist, focused on time and cost-efficiencies, user acceptance and adoption, post-implementation optimization, and exemplary client/partner relationship management.  At Intuit, he oversees the management of the DAM system and its support of Intuit's global operations – including Intuit's diverse offerings in Health Care platforms and services.  Jeff works closely with Intuit's DAM as it works in service of global marketing and advertising content, as well as brand assets, to ensure that the Intuit's portal offerings reach their intended audiences.

To register for the webinar please visit:

About Optimity Advisors

Optimity Advisors is a specialized management consulting and advisory firm that combines deep industry expertise and integrated solutions to help companies enhance stakeholder value, improve operations, and address performance and risk related challenges. Optimity Advisors is comprised of professional advisors with deep domain expertise related to strategy, operational transformation, business intelligence, IT effectiveness and regulatory compliance.

At Optimity Advisors, we have executive-level fluency in DAM ROI and governance. Our pioneering DAM Maturity Model® helps assess where your company is compared to its industry peers and define a roadmap for the future. From born digital to archive assets, our process and workflow evaluations and definitions provide guidance on implementing DAM managed workflows from inception to distribution.

For more information on Optimity Advisors and its services please visit or call 202.540.9222.

Media Contact: Jessica Wilson Optimity Advisors, LLC, 202-540-9222, [email protected]

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SOURCE Optimity Advisors, LLC

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