Welcome!

News Feed Item

Bacardi Acquires St-Germain Liqueur

St-Germain creator Robert Cooper continues as brand guardian and spokesperson

HAMILTON, Bermuda, Jan. 8, 2013 /PRNewswire/ -- Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper

(Photo: http://photos.prnewswire.com/prnh/20130108/MM35351)

"St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry's most prestigious awards," said Facundo L. Bacardi, Chairman of Bacardi Limited.

Heralded as "one of the most influential cocktail components introduced in the last decade" (The New York Times, December 2009) and the go-to ingredient for top mixologists, St-Germain is currently available in all 50 states in the United States and has a growing presence in international markets.

"I chose to work with Bacardi as we share many of the same cultural tenets. They are truly committed to quality, integrity and maintaining the energy and aura we have worked so hard to create. As a 150-year-old private and closely-held company that was founded on principles of quality, integrity and innovation, Bacardi is committed to the long-term. This allows Bacardi to have the latitude to maintain our 'stop at nothing' approach to our artisanal production process," said Robert Cooper, creator of St-Germain and President of The Cooper Spirits Company. "With Bacardi's help, St-Germain can now become a truly international brand. That's something that would have been difficult for me to achieve as a small, creative brand-building company."

St-Germain has become a favorite of bartenders and top mixologists. Mr. Cooper will continue as guardian and inspiration of the artisanal super-premium liqueur, working hand-in-hand with the Bacardi organization and bartenders around the world. With backing by Bacardi, the bartender development and recognition programs Mr. Cooper developed with St-Germain will further flourish.

In acquiring St-Germain, one of the fastest-growing spirits brands in the United States, Bacardi Limited enhances its portfolio with St-Germain's captivating fresh flavor, reminiscent of tropical fruits, pear and citrus with a hint of honeysuckle. The extraordinary taste of St-Germain is at the heart of the increasingly popular St-Germain cocktail. "The unique taste and balance of St-Germain mixes beautifully with our other brands. St-Germain brings fresh flavor to every cocktail," said Ed Shirley, President and CEO of Bacardi Limited. "It is a natural fit for our portfolio, and we look forward to sharing it with consumers globally."

"Bacardi looks for the most influential innovations in the industry to add to our portfolio—it's really in our DNA," said Barry Kabalkin, Vice Chairman of Bacardi Limited. "St-Germain is set to follow other successful Bacardi acquisitions of cutting-edge brands—Grey Goose super-premium vodka, Bombay Sapphire gin and Patron tequila, in which Bacardi owns a significant minority stake. We are thrilled to add St-Germain to our highly focused portfolio of iconic brands and honored to be working with Rob Cooper who is one of the industry's most successful innovators."

Bacardi, recognized for showcasing the unique heritage and origin of its brands, will continue to build St-Germain under the guidance of Mr. Cooper. "It's a long-term relationship," added Mr. Cooper. With his entrepreneurial spirit and artisanal craft expertise, Mr. Cooper will continue to develop and lead what has been referred to as one of the most creative bar trade support programs, L'Equipe St-Germain. "Bartenders and mixologists are true artists and have been incredibly supportive and gracious to spend time with me to learn about my vision behind St-Germain," said Robert Cooper. "Bacardi understands the critical importance and stature of mixologists in the spirits industry and will further develop the initiatives we have started. With the resources of Bacardi, this is really exciting."

St-Germain is a hand-crafted artisanal French liqueur made from 100% fresh, hand-selected elderflowers that blossom in Europe once a year, during a four-to-six week period in late spring. When picked, they are swiftly delivered to small collection stations where harvesters are paid by the kilo for their flowers, often using specially rigged bicycles to carry them. This allows each harvester to work independently. The blossoms are quickly macerated to capture freshness and enhance the fruit-driven character of the elderflowers. St. Germain is an all-natural liqueur.

St-Germain has received an extraordinary number of prestigious industry awards, including the 2012 International High Quality Trophy by Monde Selection®, with six consecutive years of Grand Gold Awards, and a 2012 Finalist/Excellent Highly Recommended at the Ultimate Spirits Challenge®. St-Germain is set to take its position with the other award-winning brands in the Bacardi portfolio.

As both entities are privately-owned, terms of the transaction are not available.

About St-Germain
The world's first elderflower liqueur, super-premium St-Germain is made in the artisanal French manner from 100% fresh hand selected elderflower blossoms that are picked once a year during a four-to-six week period in late spring. St-Germain packaging reflects the artisanal nature of the liqueur and its proud French roots. The monolithic eight sided bottle was created as homage to the vibrant Art Deco and Belle epoque periods in St. Germain des Pres. Each bottle is finished with a heavy stopper, decorated with a cloisonne enameled "coin" and individually numbered and marked with the vintage year. The vintage year, which is based upon the annual seasonal elderflower harvest, is a unique and revolutionary concept in the liqueur category. The vintage year dating corroborates the artisanal nature of the product, and allows for special appreciation by wine connoisseurs and sommeliers. http://www.stgermain.fr/

About Bacardi Limited
Bacardi Limited, the largest privately-held spirits company in the world, produces and markets internationally-recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDI® rum, the world's best-selling and most-awarded rum, as well as the world's most-awarded spirit; GREY GOOSE® vodka, the world's leading super-premium vodka; DEWAR'S® Blended Scotch whisky, the world's most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands.

Founded more than 150 years ago in Santiago de Cuba on February 4, 1862, and family-owned for the past seven generations, Bacardi now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents, and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com

©2012 BACARDI

BACARDI, THE BAT DEVICE & OTHER MARKS RELATED TO PRODUCTS QUOTED IN THIS MEDIA RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED

SOURCE Bacardi Limited

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
This is going to be a live demo on a production ready CICD pipeline which automate the deployment of application onto AWS ECS and Fargate. The same pipeline will automate deployment into various environment such as Test, UAT, and Prod. The pipeline will go through various stages such as source, build, test, approval, UAT stage, Prod stage. The demo will utilize only AWS services including AWS CodeCommit, Codebuild, code pipeline, Elastic container service (ECS), ECR, and Fargate.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Behera Rasananda is a technologist, a leader, a key note speaker has more than 20 years experience in across Government, Financial, Heath Care and Insurance Verticals. Mr. Behera has vast experience in Enterprise Cloud and Big Data solutions and Enterprise Architecture. Currently he works closely for Government Solutions on Enterprise Cloud for Federal Government Agency. Scientist Behera managed and partner with clients to make complete end to end solution and Migration to cloud both private sec...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.