News Feed Item

Skip Barber Racing School Launches Racer-for-a-Day Experience™ Reward at Consumer Electronics Show for Dynamics ePlate™ Credit Card Device

Skip Barber Racing School leads the pack again today with the national launch of the Racer-For-A-Day Skip Barber experience™ reward for the battery-powered Dynamics ePlate™ credit card device. The innovative offering, launched at the 2013 Consumer Electronics Show (CES), lets consumers race cars at Skip Barber tracks simply by making purchases on the Dynamics ePlate™ credit card device.

When selected, the Racer-For-A-Day Skip Barber experience™ reward allows consumers to earn digital racing tips by making purchases with their Dynamics ePlate™ credit card device. After a consumer makes $1,500 in purchases, a consumer earns a classroom training session. After $2,500 in purchases, a consumer earns a driving session with a professional instructor on a Skip Barber racetrack. The combined value of the training and driving session is $700. Accordingly, a consumer can earn $700 in Skip Barber value after $2,500 in purchases.

Consumers can sign up for a Dynamics ePlate™ credit card device at www.dynamicsinc.com/SkipBarberRacingSchool2.

“Skip Barber Racing School is the leader in motor sports education. We create driving and racing experiences that our customers will never forget. The Racer-For-A-Day experience gives us the opportunity to share our passion for motor racing with an even broader audience. After a day of instruction at the racetrack with us, consumers will never look at driving the same way again.” said Michael Culver, CEO of Skip Barber Racing School.

“Racing enthusiasts can now enjoy $700 in Skip Barber value by simply using their ePlate™ device to make $2,500 in purchases at any store” said Jeff Mullen, CEO of Dynamics. “While many traditional credit cards attempt to support a 1% reward, the Dynamics ePlate™ provides consumers with revolutionary value. Dynamics ePlate™ consumers can now earn a 28% experience reward from Skip Barber just by making their everyday purchases.”

Skip Barber is demonstrating the Racer-For-A-Day experience™ reward at the Dynamics Booth (35967) at the 2013 Consumer Electronics Show from January 8th to January 11th. An F1 Skip Barber racecar is present at the booth. Show attendees can enjoy the thrill of an F1 racecar by posing for commemorative photographs as its driver.

The Dynamics ePlate™ is issued by UMB Bank, n.a. Credit approval required.

How It Works

The battery-powered ePlate™ credit card device is connected to an ecosystem of experience™ providers that each deliver a unique experience™ reward to the consumer. When making a purchase, a consumer simply presses a button on his/her ePlate™ credit card device to receive the experience™ reward associated with the pressed button. At any time, a consumer may change online the experience™ rewards associated with the different buttons on his/her ePlate™ credit card device. The credit card rewards are called experience™ rewards because experience™ rewards are the first rewards to be delivered instantly, within seconds of a purchase, to the consumer. Furthermore, experience™ providers are provided with consumer-approved payments data so the rewards can be personalized to a consumer’s spending habits. The ePlate™ payment device is as durable as a traditional payment card and will last more than three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base. To learn more, visit DynamicsInc.com.

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.

About Skip Barber Racing School

For 38 years, Skip Barber Racing School LLC, the leader in high-performance driving and racing education has operated a fully integrated system of racing schools, driving schools, racing championships, corporate events and OEM events across North America. Skip Barber Racing School is offered at more than 20 of America’s most prestigious racetracks. Skip Barber Racing School provides entry-level, equal car championships. The athletes are given media exposure, expert coaching, on-track arrive and drive experience, financial awards and motorsport scholarships. The reason many people choose to race with Skip Barber Racing is because they know it is the place where the stars of tomorrow begin their careers. The Skip Barber Racing School’s notable professional racecar driver alumni include: Ryan Hunter-Reay, Marco Andretti, Jeff Gordon, A.J. Allmendinger, Raphael Matos, Spencer Pigot and many more.

Skip Barber Racing School - The Official Racing School of the IZOD IndyCar Series

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.