Welcome!

News Feed Item

Valpak® Partners with YaSabe.com to Enter the US Hispanic Marketplace

LARGO, Fla., Jan. 8, 2013 /PRNewswire/ -- Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, today announced that it will partner with YaSabe.com to enter the expanding  US Hispanic market.  YaSabe, the leading provider of local information for US Hispanics, will enable users to find and discover Valpak coupons and special offers online and from their mobile phones.  

(Logo: http://photos.prnewswire.com/prnh/20080107/CLM009LOGO-b )

"We are pleased to be able to reach out to the Hispanic community and offer values and savings," said Michael Vivio, President of Valpak/Cox Target Media.  "Valpak is dedicated to helping families save money [email protected], and we're happy to be able to do just that and now serve the Hispanic community in a meaningful way through online and mobile searches," said Vivio.

Users can now search for coupons in Spanish or English at YaSabe.com, Google, and Bing and on other partner platforms such as Univision.com, where Hispanics go online. 

Local merchants and service providers offering discounts and specials through Valpak are highlighted and users can filter their search results to see only businesses offering specials. The website is updated constantly with new offers, allowing users to find and discover valid special offers from local merchants in their communities.

US Hispanics represent the fastest growing group of consumers in the country and the fastest growing group of internet users as well. 

  • According to the Pew Hispanic Center, Latinos in the US have embraced technology, especially the mobile internet, to access information and help them to improve their quality of life. 
  • According to research firm Relevant Insights, 6 out of 10 Hispanic households use coupons, with Cubans leading the way, followed by Puerto Ricans, other households of Hispanic heritage, and Mexicans.
  • With over 31 million Hispanics online, 70% regularly access the internet via mobile;  the Hispanic demographic is super-wired and highly attracted to culturally relevant content.  

"Coupons are a natural extension of YaSabe and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country," said Zubair Talib, CEO of YaSabe. "Our users are already actively searching for local deals and coupons. "

About YaSabe
YaSabe provides mobile and local search for U.S. Hispanics, offering unique content and innovative technology to help consumers find and discover local businesses, coupons and jobs for Spanish speakers. The company also provides a human-powered social concierge service for Hispanics called Ayudame ('help me') where consumers can ask YaSabe's experts and others for help in finding the right local business.  Launched in 2010, YaSabe has already provided results for millions of queries from Hispanics searching online for local businesses at YaSabe.com and from Google, Bing and other websites like PaginasAmarillas.com and holaciudad where Hispanics go online. YaSabe offers local businesses and national brands simple and cost-effective ways to reach and influence Hispanic consumers who are searching online. YaSabe was awarded the Top Hispanic Digital Media Innovation of 2011 at Portada's 5th Annual Hispanic Digital and Print Media Conference. For more information, please visit www.yasabe.com.

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com . With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for  printable coupons , e-commerce and  coupon codes , which has nearly 70 million offer views each month, as well as  apps  for smartphone platforms For more information about advertising with Valpak, please contact  1-800-676-6878 .

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Contact information:
Marsha Strickhouser
8605 Largo Lakes Drive
Largo, FL 33773
727-399-3175 – office
[email protected]

SOURCE Valpak Direct Marketing Systems, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.