Welcome!

News Feed Item

Messaging Good Cheer Over the Festive Season and New Year

READING, England, January 10, 2013 /PRNewswire/ --

Acision reveals spike in global multimedia messaging usage over the seasonal holiday period

Acision, the global leader in mobile messaging, today announced spikes in MMS traffic of up to 424%* over the winter holiday period - specifically on 24th December (Christmas Eve), 25th December (Christmas Day) and 31st December (New Year's Eve). Comparing data from different countries across Europe, North America (NA), LATAM and APAC, Acision found a significant increase in the usage of MMS across the globe, particularly the sharing of video content. This demonstrates the enduring value of rich mobile messaging in mature and developing markets, regardless of access to mobile broadband and connectivity to social networks and content sharing applications.

In today's socially savvy, connected world, growing numbers of mobile users look to use visual content and pictures instantly to show what they are experiencing, whether that be via picture and video applications such as Instagram and YouTube, social networks, communities or via other messaging services. This trend was reinforced during the 2012 festive periods, where Acision witnessed surges in MMS traffic during celebratory times.

Spain, for example, saw MMS usage increase by 384% on Christmas Eve, when compared to the same day the previous week. This was surpassed on New Year's Eve, when MMS traffic increased by 424%. A similar trend was seen in Argentina, where Acision monitored a 146% increase on Christmas Eve, and a 133% rise on New Year's Eve, with busiest hour of traffic - midnight on New Year's Day - increasing by 377%. In the US, MMS traffic increased by 78% on Christmas Day, when compared to the same day a week earlier, and a 57% increase on New Year's Day.

Video clips proved to be the most popular form of multimedia content shared, with video traffic increasing in Spain by an astounding 972% on 24th December 2012. This proves the huge popularity by mobile users who want to share videos of festive activities and good fortune with friends and family not able to be with them during the holiday period. Sharing video via MMS was also popular in Argentina, where it rose by 475% on Christmas Day. In the US, however, audio traffic saw the biggest increase of 289% on Christmas Day, compared to the same day the previous week, where users are most likely sending recorded messages to loved ones and friends wishing them a Merry Christmas.

In India, Acision enabled the delivery of one million MMS messages for a single operator in a 24-hour period, a 400% jump in traffic on an average day. Almost identical MMS figures were seen in India during Diwali, which highlights new consumer behaviour in developing regions, where mobile users want to share experiences and celebrations but do not necessarily have a broadband to do this via other networking applications. Malaysia, a predominantly Islamic state, also saw an increase in MMS traffic of 31% and 47% on New Year's Eve and New Year's Day, but a smaller increase on December 25th of 11%.

"This increase in the use of mobile messaging during the winter holidays is not entirely unexpected but it does confirm that MMS has shifted in our consciousness as a reliable way to reach loved ones with rich messages during this season," commented Jorgen Nilsson, Chief Executive at Acision. "We put this surge down to consumers' increasing desire to share rich content and special moments, stimulated by the global phenomenon of social networking, which has also been made easier by the growing popularity of Smart devices and access to networking applications."

MMS provides an enriched, thoughtful, personal and yet unobtrusive way to let people know they are being thought of, especially for those who have friends and family around the world who were enjoying their seasonal gatherings or ushering in the New Year in different time zones. Indeed, in both developed and developing regions the preference to use MMS to disseminate visual and audio content instantly is underpinned by the reliability and guarantee that their message will be delivered. If packaged well, MMS presents an enormous opportunity for operators to capitalise on this trend as the service works without a broadband connection and means consumers can send rich content to anyone at any time," continued Nilsson.

SMS figures also rose during the festive season. Spain experienced a 40% jump on both Christmas and New Year's Eve, while the US experienced a more modest 27% rise on Christmas day. SMS traffic was also slightly higher in Argentina, where there was an 11% rise on New Year's Day - compared with 19% for the USA. Interestingly, the growth in MMS was comparatively higher for Argentina than any other country monitored - its growth in SMS during Christmas was only 15%, suggesting that more users than ever are keen for richer experiences and turning to MMS.

Informa research from May last year found that over 387 billion MMS messages will be sent in 2016, representing about 1.7% of global messaging traffic, and making MMS the second most-used messaging application worldwide, after SMS. The spike in MMS during Christmas and New Year shows its popularity as a way to share content, particularly during seasonal holidays, festivities and events. 

*Acision Data

NOTES TO EDITORS

About Acision

As the global leader in mobile messaging, Acision connects the world by powering relevant, seamless messaging services, which enrich the mobile communications experience and create new opportunities for carriers and enterprises across the world. For more information, visit Acision at http://www.acision.com

SOURCE Acision

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...