|By PR Newswire||
|January 11, 2013 12:47 AM EST||
BANGKOK, Jan. 11, 2013 /PRNewswire/ -- Following a buoyant year for Thailand's MICE industry the Thailand Convention & Exhibition Bureau (Public Organization) or TCEB is confident of continuing growth in 2013. MICE visitor numbers to Thailand in 2012 reached 895,224, exceeding TCEB's target for the year. Asia market represents 65 percent of all MICE travelers. In 2013, TCEB rebrand and reposition to emphasize their services and drivers of success, focusing on the Asia and ASEAN+6 markets. In 2013 Thailand's MICE industry is expected to generate more than US$ 2.1 billion, or 63.2 billion Baht.
Mr. Thongchai Sridama, Acting President of TCEB, disclosed that, "Thailand's MICE industry is growing strongly despite the economic crises in Europe and USA. The 2012 figures have exceeded our annual target of 750,000 MICE visitors in 2012, and are a clear vote of confidence in Thailand as a cost-effective MICE destination. Last year we saw an increase of 19 percent above target to 895,224 MICE visitors, earning US$2.66 billion, or 79.8 billion baht."
Overall, the MICE industry was responsible for 9.49 per cent of all tourism earnings in 2012, accounting for 0.58 percent of total GDP. Conventions contributed 33 percent, followed by corporate meetings and incentive travel, which contributed 25 and 24 percent, respectively. International exhibitions and trade shows accounted for 18 percent of total MICE revenues for 2012.
"In 2012, Thailand hosted a total of 7,382 MICE events, 6.84 percent up from 2011. However, the number of visitors grew by 19 percent, reflects TCEB's success in attracting mega-events to Thailand. Last year, the average stay for overseas MICE visitors was 5.54 days, with an average contribution of US$ 536, or Baht 16,084 per person per day," Mr. Thongchai added.
In 2012 MICE travelers from Asia were largely responsible for the strong growth in Thailand's MICE sector, representing 65 percent of all MICE travelers last year. National MICE statistics indicate that MICE visitors to Thailand were dominated by 10 Asian countries- India, mainland China, South Korea, Malaysia, The Philippines, Japan, Indonesia, Singapore, Taiwan and Hong Kong, respectively.
"For 2013, TCEB's strategy for Thailand will continue to focus on maintaining existing markets as well as expanding new target markets, particularly the ASEAN+6 market, which has a very high potential for growth. We are also in the process of reconfiguring and rebranding TCEB's own organization in order to drive growth and development of Thailand's meetings and trade show business. We will also be modernizing the TCEB logo to reflect a new working paradigm that fosters creativity and innovation. We believe that this repositioning will help drive and develop the MICE industry, create new economic value and generate revenues for the country," added Mr. Thongchai.
TCEB's working paradigm is based on five concepts that serve as Drivers of Growth:
- Strategic Business Partner. TCEB has a major role in offering strategic direction to the MICE industry, supporting its sustainable growth and development through sector-level planning as well as consultation for individual companies.
- Creative Leadership (Thought Leader) – TCEB must provide industry leadership through its cutting-edge, creative ideas for MICE-industry development.
- Solution Provider – TCEB's private sector support for MICE operators must focus on addressing specific business challenges while contributing to organizational agility and long-term sustainable development of the sector.
- Business Connector – TCEB can play a unique supporting role in facilitating new partnerships among MICE operators as well as driving the establishment of strategic alliances across the region as well as globally. The strength, resilience and reach of such a network of strategic partners will provide a strong foundation to drive future competitiveness.
- MICE Capabilities Developer – TCEB will address the need for strengthening human resource capacity within the MICE industry by focusing on establishing standards, and by enhancing the potential and calibre of MICE industry professionals.
TCEB's new organizational identity has modified the original logo to represent 3 key organizational pillars - growth, creativity and commitment to success. The new colour scheme uses yellow to convey the power of growth, prosperity and the power of the intellect, while blue represents unlimited inspiration, creativity and innovation.
"We are confident that the new TCEB brand, to be finalized during February, will reinforce our new working paradigm and help boost the competitiveness of Thailand's MICE industry in an era of constant change. At the same time TCEB aims to empower entrepreneurs by helping them build their competencies and expertise and widen their business networks, enabling them to compete more effectively in the global arena. We expect this to be reflected in an increased contribution of the MICE industry to the national economy. TCEB expects that the new organizational identity will help boost MICE industry growth by at least 10 percent per year. In 2013 expects over 792,000 MICE visitors to Thailand, generating revenues of over US$ 2.1 billion, or 63.2 billion Baht," said Thongchai in conclusion.
For more information please contact:
Thailand Convention & Exhibition Bureau
Ms. Arisara Thanuplang
Mr. Sumet Kanchanapan
SOURCE Thailand Convention and Exhibition Bureau (TCEB)
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 30, 2015 10:00 PM EDT Reads: 341
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 30, 2015 06:45 PM EDT Reads: 366
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 30, 2015 05:00 PM EDT Reads: 131
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 30, 2015 05:00 PM EDT Reads: 460
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 30, 2015 04:00 PM EDT Reads: 149
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 30, 2015 01:30 PM EDT Reads: 216
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 30, 2015 01:30 PM EDT Reads: 184
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 30, 2015 01:00 PM EDT Reads: 281
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 30, 2015 12:00 PM EDT Reads: 265
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 30, 2015 11:00 AM EDT Reads: 170
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 30, 2015 10:30 AM EDT Reads: 433
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 30, 2015 10:30 AM EDT Reads: 873
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 30, 2015 10:15 AM EDT Reads: 224
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 30, 2015 10:00 AM EDT Reads: 337
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 30, 2015 10:00 AM EDT Reads: 226