|By PR Newswire||
|January 11, 2013 12:47 AM EST||
BANGKOK, Jan. 11, 2013 /PRNewswire/ -- Following a buoyant year for Thailand's MICE industry the Thailand Convention & Exhibition Bureau (Public Organization) or TCEB is confident of continuing growth in 2013. MICE visitor numbers to Thailand in 2012 reached 895,224, exceeding TCEB's target for the year. Asia market represents 65 percent of all MICE travelers. In 2013, TCEB rebrand and reposition to emphasize their services and drivers of success, focusing on the Asia and ASEAN+6 markets. In 2013 Thailand's MICE industry is expected to generate more than US$ 2.1 billion, or 63.2 billion Baht.
Mr. Thongchai Sridama, Acting President of TCEB, disclosed that, "Thailand's MICE industry is growing strongly despite the economic crises in Europe and USA. The 2012 figures have exceeded our annual target of 750,000 MICE visitors in 2012, and are a clear vote of confidence in Thailand as a cost-effective MICE destination. Last year we saw an increase of 19 percent above target to 895,224 MICE visitors, earning US$2.66 billion, or 79.8 billion baht."
Overall, the MICE industry was responsible for 9.49 per cent of all tourism earnings in 2012, accounting for 0.58 percent of total GDP. Conventions contributed 33 percent, followed by corporate meetings and incentive travel, which contributed 25 and 24 percent, respectively. International exhibitions and trade shows accounted for 18 percent of total MICE revenues for 2012.
"In 2012, Thailand hosted a total of 7,382 MICE events, 6.84 percent up from 2011. However, the number of visitors grew by 19 percent, reflects TCEB's success in attracting mega-events to Thailand. Last year, the average stay for overseas MICE visitors was 5.54 days, with an average contribution of US$ 536, or Baht 16,084 per person per day," Mr. Thongchai added.
In 2012 MICE travelers from Asia were largely responsible for the strong growth in Thailand's MICE sector, representing 65 percent of all MICE travelers last year. National MICE statistics indicate that MICE visitors to Thailand were dominated by 10 Asian countries- India, mainland China, South Korea, Malaysia, The Philippines, Japan, Indonesia, Singapore, Taiwan and Hong Kong, respectively.
"For 2013, TCEB's strategy for Thailand will continue to focus on maintaining existing markets as well as expanding new target markets, particularly the ASEAN+6 market, which has a very high potential for growth. We are also in the process of reconfiguring and rebranding TCEB's own organization in order to drive growth and development of Thailand's meetings and trade show business. We will also be modernizing the TCEB logo to reflect a new working paradigm that fosters creativity and innovation. We believe that this repositioning will help drive and develop the MICE industry, create new economic value and generate revenues for the country," added Mr. Thongchai.
TCEB's working paradigm is based on five concepts that serve as Drivers of Growth:
- Strategic Business Partner. TCEB has a major role in offering strategic direction to the MICE industry, supporting its sustainable growth and development through sector-level planning as well as consultation for individual companies.
- Creative Leadership (Thought Leader) – TCEB must provide industry leadership through its cutting-edge, creative ideas for MICE-industry development.
- Solution Provider – TCEB's private sector support for MICE operators must focus on addressing specific business challenges while contributing to organizational agility and long-term sustainable development of the sector.
- Business Connector – TCEB can play a unique supporting role in facilitating new partnerships among MICE operators as well as driving the establishment of strategic alliances across the region as well as globally. The strength, resilience and reach of such a network of strategic partners will provide a strong foundation to drive future competitiveness.
- MICE Capabilities Developer – TCEB will address the need for strengthening human resource capacity within the MICE industry by focusing on establishing standards, and by enhancing the potential and calibre of MICE industry professionals.
TCEB's new organizational identity has modified the original logo to represent 3 key organizational pillars - growth, creativity and commitment to success. The new colour scheme uses yellow to convey the power of growth, prosperity and the power of the intellect, while blue represents unlimited inspiration, creativity and innovation.
"We are confident that the new TCEB brand, to be finalized during February, will reinforce our new working paradigm and help boost the competitiveness of Thailand's MICE industry in an era of constant change. At the same time TCEB aims to empower entrepreneurs by helping them build their competencies and expertise and widen their business networks, enabling them to compete more effectively in the global arena. We expect this to be reflected in an increased contribution of the MICE industry to the national economy. TCEB expects that the new organizational identity will help boost MICE industry growth by at least 10 percent per year. In 2013 expects over 792,000 MICE visitors to Thailand, generating revenues of over US$ 2.1 billion, or 63.2 billion Baht," said Thongchai in conclusion.
For more information please contact:
Thailand Convention & Exhibition Bureau
Ms. Arisara Thanuplang
Mr. Sumet Kanchanapan
SOURCE Thailand Convention and Exhibition Bureau (TCEB)
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 22, 2017 06:30 PM EDT Reads: 1,044
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 22, 2017 06:15 PM EDT Reads: 3,876
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
Mar. 22, 2017 05:45 PM EDT Reads: 1,743
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 22, 2017 04:30 PM EDT Reads: 717
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 22, 2017 03:45 PM EDT Reads: 1,081
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 22, 2017 03:30 PM EDT Reads: 709
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 22, 2017 03:15 PM EDT Reads: 463
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 22, 2017 02:45 PM EDT Reads: 2,171
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 22, 2017 02:15 PM EDT Reads: 2,121
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 22, 2017 02:00 PM EDT Reads: 1,320
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 22, 2017 02:00 PM EDT Reads: 758
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Mar. 22, 2017 01:30 PM EDT Reads: 8,073
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Mar. 22, 2017 01:15 PM EDT Reads: 1,828
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 22, 2017 12:45 PM EDT Reads: 7,691
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 22, 2017 12:00 PM EDT Reads: 1,356