News Feed Item

Toyota Donates Winter Boots To Homeless Women and Children

'Toyota Walk In My Boots' Community Outreach Project


DETROIT, Jan. 12, 2013 /PRNewswire/ -- Toyota Motor Sales, USA, through its "Walk In My Boots" community outreach project, stepped in to help area homeless women and children by providing new insulated boots -- for the second year -- to the residents of The Salvation Army Denby Center for Children and Family Services in Detroit on Saturday, January 12th.  The Denby Center currently offers shelter for up to 200 residents -- primarily women and single mothers and their children -- due to job loss, house fires, foreclosure or domestic violence.  Residents can remain in the shelter for up to 90 days.  Toyota also gave a $10,000 donation to The Salvation Army of Metro Detroit enabling them to continue to provide refuge for children and families in times of crisis.

(Photo:  http://photos.prnewswire.com/prnh/20130112/DE41569 )

"We are so grateful to Toyota for both the $10,000 donation to the Metro Detroit area, and the footwear donation to the Denby Center specifically, which is especially helpful during these harsh winter months," said Major Mark Anderson, general secretary and Metro Detroit area commander, The Salvation Army Eastern Michigan Division.  "With the need greater than ever, we are blessed to have support from good corporate citizens like Toyota, who are Doing the Most Good by raising awareness of our mission to feed, shelter and clothe those who are less fortunate."

An estimated 95,000 Michigan residents were homeless in 2011; including 14,000 children under the age of 11.  Over half (51%) were first-time homeless, and 28% of homeless families were the working poor.  In Detroit alone, over 20,000 people were counted as homeless; and urban families were more likely to have a female head of household.  Often homeless individuals do not have adequate clothing to fight the cold elements of a Michigan winter.  While many programs offer winter coat giveaways, a person's feet are often left vulnerable to freezing temperatures and even frost bite.

"At Toyota, we strive to assist the communities where we live and work," said Michael Rouse, vice president, Philanthropy & Community Affairs, Toyota Motor Sales, USA, Inc.  "These economic times are challenging for all of us, and we want the work that is being done at The Salvation Army Denby Center for almost 90 years to continue for years to come.  In times like these, we must remember to help one another.  We hope that our donation of winter boots will help to enrich lives…one step at a time."

Through this project, Toyota is also helping the Michigan economy get back on its feet.  The insulated boots were supplied by Moosejaw, a Michigan-based outdoor retailer specializing in outdoor recreation apparel and gear.  Moosejaw has continued to create jobs locally with six locations in Michigan and is expanding while many Detroit area companies are downsizing.

Toyota also treated residents of the facility to a scrumptious luncheon buffet catered by Unique Food Management, Inc.  Residents expressed their gratitude to receive a down-home cooked meal -- something they have missed since their lifestyle emergencies had taken place. 

Toyota Motor Sales, USA
Toyota strives to assist the communities where we live and work by supporting local organizations focused on the areas of environment, education and safety.  In addition, we engage with diverse communities and support initiatives in other areas of need, such as food, housing, and the arts, that enrich and enhance the lives of the people who live there.

Toyota has given over half-a-billion dollars to non-profit organizations in the U.S., and each year, we commit at least 25 percent of our giving to organizations and programs that support diverse communities – a goal we are surpassing.  In 2011, Toyota's philanthropic donations exceeded more than $600 million in the U.S. and nearly 45 percent supported ethnically diverse led organizations and populations.

The Salvation Army Denby Center for Children and Family Services
The Salvation Army Denby Center for Children and Family Services has been a refuge for children and families in times of crisis for almost 90 years.  Currently, the Center shelters and serves up to 200 residents – primarily single women and single mothers; we also serve single fathers and whole families.  These individuals have become victims of unfortunate life circumstances such as house fire, job loss, foreclosure or domestic violence.  The Denby Center provides residents with shelter for up to 90 days.  While in the shelter, residents are able to receive different types of assistance from housing placement assistance, to providing training preparation for future independent life.  Special support services are also available to those in need such as utility assistance, down payment assistance toward first month's rent, food and clothing assistance.   Through our services, we seek to encourage and empower each individual to achieve their unique potential and to strengthen the family unit.

Founded by William and Catherine Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. This past year, The Salvation Army of Metro Detroit was involved in providing 3,194,802 million meals and 687,203 nights of shelter for the homeless. The Salvation Army uses $.85 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, please call 877-SAL-MICH, or visit us at www.salmich.org.


SOURCE Toyota Motor Sales, USA

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.