|By PR Newswire||
|January 14, 2013 12:00 AM EST||
SAN DIEGO, Jan. 14, 2013 /PRNewswire-iReach/ -- Online marketing trends 2013 will likely see include many of the major trends that have been building up within the last year. 2012 brought some major changes to the way things are marketed online, with the addition of new widely popular social media sites, as well as changes to Google's search engine algorithms. There will be changes in the year ahead, no doubt, but good online marketing strategies will ensure that these changes don't affect the business negatively.
Here are a few of the top marketing trends 2013 is predicted to see more prominently:
Affiliate marketing – Online affiliate marketing is becoming increasingly popular with new online entrepreneurs. This business model allows those who use it to build a residual income. They will only need to do their research, join the right affiliate programs, then implement the right strategies to effectively market their affiliate products.
Once their system is in place and they are generating leads to their parent affiliate sites, they will no longer need to be actively involved in getting leads and they will never have to think about keeping an inventory or fulfilling customers' orders because the parent affiliate company handles these aspects of the business.
Learning how to choose affiliate programs that are worthwhile and also how to market the affiliate links can be a bit difficult to newcomers in the field. But there are many free affiliate marketing training systems that can help new entrepreneurs to learn the skills they will need. Internet Income University is one such program that offers both basic and advanced lessons for new and seasoned affiliate marketers.
Mobile Marketing – Experts estimate that there are more than 6 billion mobile phone subscriptions in the world. Unlike computers, a mobile device can, and usually is, carried everywhere by a person. Taking advantage of this constant connection with customers is the goal of mobile marketers.
In this form of marketing, advertisers focus on tailoring their strategies to the unique features of mobile devices. Having a "mobile" version of a website will enable people to visit the website from their phones. Since phone screens are much smaller than a computer screen, unless the format of the website is changed for the mobile version, the view on a mobile device will be off and in many cases unreadable.
Mobile marketers also make use of text message advertising campaigns and may also focus on creating mobile apps for their company or website so that they will be more accessible or useful for their customers.
Loyalty Marketing – Another of the big marketing trends 2013 entrepreneurs are focusing on is loyalty marketing. It makes sense that it is easier to keep customers than it is to attract new ones, so rather than spend all the effort on attracting new leads, internet business owners are also devoting their resources to ensure that they are providing the best content and features that will keep customers coming back for more.
Finding ways to make customers feel appreciated is certainly not a waste of time, especially in this day and age where consumers are more and more vocal about their experiences with business and are better able to share that experience thanks to social media and consumer review sites. Word of mouth spreads quickly online, so ensuring that the message being spread around is a positive one is something that marketers should prioritize.
These are some of the top marketing trends 2013 will see. For more information on the best marketing opportunities for the year ahead, please visit InternetBusinessInnerCircle.com
Media Contact: Amber Rose Internet Business Inner Circle, 877-474-9344, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Internet Business Inner Circle
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 4, 2016 10:00 AM EDT Reads: 1,004
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 4, 2016 10:00 AM EDT Reads: 989
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 4, 2016 10:00 AM EDT Reads: 1,491
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
May. 4, 2016 10:00 AM EDT Reads: 1,127
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 4, 2016 10:00 AM EDT Reads: 1,091
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 4, 2016 09:45 AM EDT Reads: 439
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 4, 2016 09:45 AM EDT Reads: 442
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 4, 2016 09:30 AM EDT Reads: 455
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 4, 2016 08:15 AM EDT Reads: 985
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
May. 4, 2016 08:00 AM EDT Reads: 1,272
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 4, 2016 08:00 AM EDT Reads: 1,242
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 4, 2016 08:00 AM EDT Reads: 1,171
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 4, 2016 08:00 AM EDT Reads: 1,304
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 4, 2016 07:45 AM EDT Reads: 1,181
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 4, 2016 07:00 AM EDT Reads: 1,042