Click here to close now.




















Welcome!

News Feed Item

Online Marketing Trends 2013: InternetBusinessInnerCircle.com

SAN DIEGO, Jan. 14, 2013 /PRNewswire-iReach/ -- Online marketing trends 2013 will likely see include many of the major trends that have been building up within the last year. 2012 brought some major changes to the way things are marketed online, with the addition of new widely popular social media sites, as well as changes to Google's search engine algorithms. There will be changes in the year ahead, no doubt, but good online marketing strategies will ensure that these changes don't affect the business negatively.

Here are a few of the top marketing trends 2013 is predicted to see more prominently:

Affiliate marketing – Online affiliate marketing is becoming increasingly popular with new online entrepreneurs. This business model allows those who use it to build a residual income. They will only need to do their research, join the right affiliate programs, then implement the right strategies to effectively market their affiliate products.

Once their system is in place and they are generating leads to their parent affiliate sites, they will no longer need to be actively involved in getting leads and they will never have to think about keeping an inventory or fulfilling customers' orders because the parent affiliate company handles these aspects of the business.

Learning how to choose affiliate programs that are worthwhile and also how to market the affiliate links can be a bit difficult to newcomers in the field. But there are many free affiliate marketing training systems that can help new entrepreneurs to learn the skills they will need. Internet Income University is one such program that offers both basic and advanced lessons for new and seasoned affiliate marketers.

Mobile Marketing – Experts estimate that there are more than 6 billion mobile phone subscriptions in the world. Unlike computers, a mobile device can, and usually is, carried everywhere by a person. Taking advantage of this constant connection with customers is the goal of mobile marketers.

In this form of marketing, advertisers focus on tailoring their strategies to the unique features of mobile devices. Having a "mobile" version of a website will enable people to visit the website from their phones. Since phone screens are much smaller than a computer screen, unless the format of the website is changed for the mobile version, the view on a mobile device will be off and in many cases unreadable.

Mobile marketers also make use of text message advertising campaigns and may also focus on creating mobile apps for their company or website so that they will be more accessible or useful for their customers.

Loyalty Marketing – Another of the big marketing trends 2013 entrepreneurs are focusing on is loyalty marketing. It makes sense that it is easier to keep customers than it is to attract new ones, so rather than spend all the effort on attracting new leads, internet business owners are also devoting their resources to ensure that they are providing the best content and features that will keep customers coming back for more.

Finding ways to make customers feel appreciated is certainly not a waste of time, especially in this day and age where consumers are more and more vocal about their experiences with business and are better able to share that experience thanks to social media and consumer review sites. Word of mouth spreads quickly online, so ensuring that the message being spread around is a positive one is something that marketers should prioritize.

These are some of the top marketing trends 2013 will see. For more information on the best marketing opportunities for the year ahead, please visit InternetBusinessInnerCircle.com

Media Contact: Amber Rose Internet Business Inner Circle, 877-474-9344, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

 

SOURCE Internet Business Inner Circle

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.