|By Marketwired .||
|January 14, 2013 03:01 AM EST||
SANTA MONICA, CA -- (Marketwire) -- 01/14/13 -- Nimble, the world's leading social relationship manager, today announced that Alyson Stone has joined the Nimble team as content and product marketing strategist. Formerly in the same role for Salesforce's Desk.com, Stone will lead the expansion of Nimble's social business content education strategy.
Stone brings over 20 years of experience with both startups and large companies to her role at Nimble, including two years managing content for Salesforce's Desk.com, previously known as Assistly. While there, she developed Desk.com's product marketing process, established the company's social media presence and served as editor for their service-focused blog. Desk.com is a recent acquisition for Salesforce that renamed Assistly to Desk.com. Alyson was the number two marketing hire at Assistly and helped scale Assistly's SMB SaaS social help desk brand.
"Business professionals around the world are searching for ways to deal with how social media is changing the way prospects and customers engage with the companies they buy from," said Jon Ferrara, CEO, Nimble. "We have brought Alyson on board to help Nimble become a leading voice of social selling education and inspiration for emerging social businesses, and we are excited to have her lead our new initiative. With her editorial, social and digital background at market leading SMB SaaS companies like Desk.com, Alyson will be an incredible asset to Nimble's marketing team."
In her new role, Stone will bring her expertise to further develop Nimble's social business content strategy and strengthen community relationships. "Businesses need help understanding and managing the new social customer lifecycle of attracting and retaining customers in a social business world," said Stone. "That means they need expertise in social marketing, social selling, customer engagement, social customer service and collaboration. Our mission is to create a forum focused on this idea of 'social business' and share knowledge by key social business thought leaders, as well as Nimble-generated content."
To help business professionals find value in currently available social business tools and strategies, Nimble is forming an advisory board of leading social business experts to direct strategy, contribute content and generate meaningful conversations within the business community. The board will enlist analysts, editors, authors, bloggers, speakers, coaches and other social business thought leaders in all of the core areas Nimble touches, including marketing, sales, customer service, CRM, collaboration and social media. Nimble will use contributors to ensure a dynamic and rich forum.
"I've been very impressed with what Jon and the Nimble team have accomplished in a short amount of time," said Brent Leary, partner at CRM Essentials, a recognized thought leader in small- and mid-sized social business topics. "Building meaningful relationships with today's technologically empowered customers is a major challenge facing SMBs today, and Nimble's commitment to provide small businesses with tools to help meet this challenge has been there since its beginning. Today this commitment is reinforced and extended by bringing Alyson on board to head Nimble's efforts to educate and inspire SMBs to take a strategic approach to integrating social strategies into their businesses. Alyson not only brings a great deal of experience and expertise to this important role, but she also brings a passion for small business and a sincerity in her approach to helping them succeed. Having witnessed the successful results of her efforts while at Desk.com, I can't wait to see what she creates with Jon and the rest of the Nimble team."
You can find a head shot and read more about Stone in her own words on our Nimble blog here.
Nimble empowers social contact management by combining contacts with email and other popular social communication tools like Facebook, Twitter, LinkedIn, Google+, HubSpot, HootSuite, MailChimp and Foursquare. Nimble helps businesses drive more revenue by achieving more efficient, effective and authentic engagement with prospects, partners and current customers.
Nimble is a social relationship management system for business teams and sales professionals to help them transform their social conversations and communities into opportunities. Nimble opens a whole new channel for companies to engage customers in a two-way dialogue, combining the power of traditional CRM, classic contact management and social media into its simple affordable web-based social selling solution.
In the past year, Nimble has won PC Magazine "Editors' Choice," DEMO's "DEMO God" recognition, Gartner's "Cool Vendor" for Social Software and Collaboration, Red Herring Top 100 Global Finalist, and Paul Greenberg's "CRM Watch List," published by ZDNet, for three consecutive years. In addition, Nimble was recently recognized in Entrepreneur's annual "100 Brilliant Companies" and "OnDemand Top 25 Private Companies To Watch List."
Located in Santa Monica, Nimble is in the heart of the Southern California tech community. For more information, please email [email protected] or visit www.nimble.com. Nimble can also be found on Facebook, Twitter, LinkedIn and YouTube.
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 30, 2015 07:45 AM EDT Reads: 330
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 30, 2015 07:00 AM EDT Reads: 1,671
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 11:45 PM EDT Reads: 1,022
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 29, 2015 11:45 PM EDT Reads: 1,367
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 10:45 PM EDT Reads: 1,027
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jul. 29, 2015 05:30 PM EDT
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 05:15 PM EDT Reads: 363
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
Jul. 29, 2015 04:30 PM EDT Reads: 501
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 04:15 PM EDT Reads: 328
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 29, 2015 04:00 PM EDT Reads: 1,070
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
Jul. 29, 2015 03:15 PM EDT Reads: 396
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 29, 2015 03:15 PM EDT Reads: 242
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 29, 2015 03:00 PM EDT Reads: 468
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 29, 2015 03:00 PM EDT Reads: 1,258
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Jul. 29, 2015 02:30 PM EDT Reads: 112