Welcome!

News Feed Item

SKYCIG Launch the UK's First E-Cigarette TV Advert

LONDON, January 14, 2013 /PRNewswire/ --

SKYCIG, the UK's leading distributor of e-cigarettes, today launches its biggest above the line advertising campaign, a revolutionary move from a brand which has been at the forefront of the e-cigarette industry. The TV commercial, showcasing SKYSTART - SKYCIG's latest product offering - is the first of its kind in the UK, and is set to change the way consumers are exposed to the e-cigarette industry.

The advert, produced by Povey Sindall Media, is a great achievement for the brand, especially since advertising tobacco and smoking related products on TV, has been banned since the early 1970s. Since the company's inception, SKYCIG have proven to be pioneers within the industry, and are continuing to lead in the ever growing market place.

The company's ethos and dedication to building an established e-cigarette community has played an integral part in the look and feel of the commercial. The advert, shown on 5 USA for an initial one month period, reveals SKYCIG as a product which can be used at any time of day. Ideal for the early risers, 9 to 5 workers, and all those all-nighters - it's the perfect replacement for when users crave a traditional cigarette.

Designed to simulate the act of smoking tobacco, without the 4,000 carcinogenic chemicals found in traditional cigarettes, SKYCIG e-cigarettes contain just nicotine, delivered in the form of water vapour, and are considered a much healthier alternative to smoking.

The advert coincides with recent figures indicating an estimated 600,000 e-cigarette users in the UK to date, and that SKYCIG replaced 130,000,000 cigarettes in 2012. The UK's e-cigarette market is predicted to be worth £250m by 2014.

Damien Scott, UK Commercial Director, SKYCIG says: "Producing the first SKYCIG TV commercial was very challenging, especially with it being the first advert of its kind in the UK. It's so rewarding to see the final and fully approved advert and it's great to be part of a brand which is so pioneering in the industry. I believe that the clearance of such an advert shows how attitudes towards e-cigarettes are changing and how the products are being recognised as a healthier alternative to smoking. I would like to express a huge thank you to the team at Povey Sindall Media, who without them, this journey may have taken a lot longer"

Notes to Editors

  • SKYCIG have 30% industry market share
  • SKYCIG exclusively import electronic cigarettes and own their manufacturing facilities unlike any other company in the UK
  • Company is growing 10% month on month and has done so for the past 18 months
  • SKYCIG replaced 130,000,000 cigarettes in 2012
  • An average SKYCIG customer will save £2,100 per year compared to the cost of traditional cigarettes (20 cigarettes a day)
  • Internationally - full operations to begin in France, Ireland, Italy and Eastern Europe within the year

For more information about SKYCIG or to arrange a trial of the product, please contact the team at PHA Media:

Shelley Frosdick T: +44-(0)207-025-1373 / [email protected]

Dani Boskovic T : +44-(0)207-025-1375 / [email protected]

Jessica Herman T: +44-(0)2074400780 / [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...