Welcome!

News Feed Item

SKYCIG Launch the UK's First E-Cigarette TV Advert

LONDON, January 14, 2013 /PRNewswire/ --

SKYCIG, the UK's leading distributor of e-cigarettes, today launches its biggest above the line advertising campaign, a revolutionary move from a brand which has been at the forefront of the e-cigarette industry. The TV commercial, showcasing SKYSTART - SKYCIG's latest product offering - is the first of its kind in the UK, and is set to change the way consumers are exposed to the e-cigarette industry.

The advert, produced by Povey Sindall Media, is a great achievement for the brand, especially since advertising tobacco and smoking related products on TV, has been banned since the early 1970s. Since the company's inception, SKYCIG have proven to be pioneers within the industry, and are continuing to lead in the ever growing market place.

The company's ethos and dedication to building an established e-cigarette community has played an integral part in the look and feel of the commercial. The advert, shown on 5 USA for an initial one month period, reveals SKYCIG as a product which can be used at any time of day. Ideal for the early risers, 9 to 5 workers, and all those all-nighters - it's the perfect replacement for when users crave a traditional cigarette.

Designed to simulate the act of smoking tobacco, without the 4,000 carcinogenic chemicals found in traditional cigarettes, SKYCIG e-cigarettes contain just nicotine, delivered in the form of water vapour, and are considered a much healthier alternative to smoking.

The advert coincides with recent figures indicating an estimated 600,000 e-cigarette users in the UK to date, and that SKYCIG replaced 130,000,000 cigarettes in 2012. The UK's e-cigarette market is predicted to be worth £250m by 2014.

Damien Scott, UK Commercial Director, SKYCIG says: "Producing the first SKYCIG TV commercial was very challenging, especially with it being the first advert of its kind in the UK. It's so rewarding to see the final and fully approved advert and it's great to be part of a brand which is so pioneering in the industry. I believe that the clearance of such an advert shows how attitudes towards e-cigarettes are changing and how the products are being recognised as a healthier alternative to smoking. I would like to express a huge thank you to the team at Povey Sindall Media, who without them, this journey may have taken a lot longer"

Notes to Editors

  • SKYCIG have 30% industry market share
  • SKYCIG exclusively import electronic cigarettes and own their manufacturing facilities unlike any other company in the UK
  • Company is growing 10% month on month and has done so for the past 18 months
  • SKYCIG replaced 130,000,000 cigarettes in 2012
  • An average SKYCIG customer will save £2,100 per year compared to the cost of traditional cigarettes (20 cigarettes a day)
  • Internationally - full operations to begin in France, Ireland, Italy and Eastern Europe within the year

For more information about SKYCIG or to arrange a trial of the product, please contact the team at PHA Media:

Shelley Frosdick T: +44-(0)207-025-1373 / [email protected]

Dani Boskovic T : +44-(0)207-025-1375 / [email protected]

Jessica Herman T: +44-(0)2074400780 / [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...