Welcome!

News Feed Item

SKYCIG Launch the UK's First E-Cigarette TV Advert

LONDON, January 14, 2013 /PRNewswire/ --

SKYCIG, the UK's leading distributor of e-cigarettes, today launches its biggest above the line advertising campaign, a revolutionary move from a brand which has been at the forefront of the e-cigarette industry. The TV commercial, showcasing SKYSTART - SKYCIG's latest product offering - is the first of its kind in the UK, and is set to change the way consumers are exposed to the e-cigarette industry.

The advert, produced by Povey Sindall Media, is a great achievement for the brand, especially since advertising tobacco and smoking related products on TV, has been banned since the early 1970s. Since the company's inception, SKYCIG have proven to be pioneers within the industry, and are continuing to lead in the ever growing market place.

The company's ethos and dedication to building an established e-cigarette community has played an integral part in the look and feel of the commercial. The advert, shown on 5 USA for an initial one month period, reveals SKYCIG as a product which can be used at any time of day. Ideal for the early risers, 9 to 5 workers, and all those all-nighters - it's the perfect replacement for when users crave a traditional cigarette.

Designed to simulate the act of smoking tobacco, without the 4,000 carcinogenic chemicals found in traditional cigarettes, SKYCIG e-cigarettes contain just nicotine, delivered in the form of water vapour, and are considered a much healthier alternative to smoking.

The advert coincides with recent figures indicating an estimated 600,000 e-cigarette users in the UK to date, and that SKYCIG replaced 130,000,000 cigarettes in 2012. The UK's e-cigarette market is predicted to be worth £250m by 2014.

Damien Scott, UK Commercial Director, SKYCIG says: "Producing the first SKYCIG TV commercial was very challenging, especially with it being the first advert of its kind in the UK. It's so rewarding to see the final and fully approved advert and it's great to be part of a brand which is so pioneering in the industry. I believe that the clearance of such an advert shows how attitudes towards e-cigarettes are changing and how the products are being recognised as a healthier alternative to smoking. I would like to express a huge thank you to the team at Povey Sindall Media, who without them, this journey may have taken a lot longer"

Notes to Editors

  • SKYCIG have 30% industry market share
  • SKYCIG exclusively import electronic cigarettes and own their manufacturing facilities unlike any other company in the UK
  • Company is growing 10% month on month and has done so for the past 18 months
  • SKYCIG replaced 130,000,000 cigarettes in 2012
  • An average SKYCIG customer will save £2,100 per year compared to the cost of traditional cigarettes (20 cigarettes a day)
  • Internationally - full operations to begin in France, Ireland, Italy and Eastern Europe within the year

For more information about SKYCIG or to arrange a trial of the product, please contact the team at PHA Media:

Shelley Frosdick T: +44-(0)207-025-1373 / [email protected]

Dani Boskovic T : +44-(0)207-025-1375 / [email protected]

Jessica Herman T: +44-(0)2074400780 / [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...