Welcome!

News Feed Item

Bloom's New Photo Sharing Beauty App Lets You Shop Your Favorite Looks

OMAHA, Neb., Jan. 14, 2013 /PRNewswire/ -- Bloom.com, a photo sharing site and mobile app for beauty is bringing the beauty inspiration experience full-circle by allowing mobile users to shop the looks they want to recreate. It's no secret, image sharing apps are becoming more and more popular, but consumers are also gravitating toward niche social sites that provide a steady stream of photos appealing to their personal interests.

"Bloom is the central source for all things beauty," says Bloom founder and CEO, Julie Mahloch. "Consumers are loving it because it brings their favorite beauty brands, trendsetters and professionals together into one powerhouse beauty source. You can be inspired by a look and then be instantly directed to purchase the products that will help you get that look."

Mahloch says the site is making the world of beauty immediately available with new looks created constantly and over 50,000 products available either on-line or from nearby local stores & salons. It has already established retail relationships with the likes of Sephora, Nordstrom, Macy's, Beauty.com, and Drugstore.com.

"Bloom is making it simple for users to find what they're looking for by organizing looks into specific subcategories. If you have a wedding coming up and want to find the perfect updo or makeup look, you can browse the latest bridal looks. We've categorized every type of style and hair length for the user's convenience. If you're looking for nail art, dramatic eye looks or every day looks, you can go directly to that specific category, find your favorites, save them to your own lookbooks and then get instant access to the products used.

"Beauty brands are also excited, because their products are coming to life on Bloom's Be Inspired pages every day," says Mahloch. "We're giving consumers their own personalized beauty magazine to create inspiring content with the products they love. They can then share those looks out to other social networks and friends who can shop the looks themselves."

Bloom's iPhone application was recently featured as Gizmodo's App of the Day and it's expected to release the Android version in late February. Both photo sharing apps put the world of beauty at the user's fingertips, allowing them to:

  • DISCOVER THE HOTTEST BEAUTY TRENDS
    Explore inspirational photos of hairstyles, makeup, nails and skincare! 
  • LEARN HOW TO GET THE LOOK
    Photos are tagged with how-tos and the products used to get the look
  • SHOP THE PRODUCTS YOU DISCOVER
    Be instantly directed to the products you love – buy online at Sephora, Nordstrom, Macy's, etc. or at nearby stores and salons.
  • FOLLOW TRENDSETTERS
    Follow people whose looks you like and stay up-to-date with their latest styles.
  • SHARE YOUR STYLE
    Add your own inspirational photos and tag them to trends and products used.
  • FIND A PRO 
    Find beauty professionals by the services they offer and their locations! 

With more than 50% of US consumers now searching for product information on a mobile device, beauty is one of the hottest categories. Bloom's new Bloom iphone app has already been a huge hit, being downloaded by thousands of consumers who are calling it the "best place to find inspiration for makeup and hair looks."

About Bloom.com: Bloom.com was founded in 2010 by Julie Mahloch, an entrepreneur with over 14 years of experience revolutionizing ecommerce business and world renowned for co-founding HayNeedle.com, one of America's largest online home furnishing companies. Mahloch's desire to make the world of beauty easier to navigate evolved into a new passion. Realizing there was no other site like it, Mahloch is proud to provide a unique outlet to support the Bloom.com mission – inspiring consumers with the hottest trends and then instantly showing them how to create their favorite looks with access to the products and services necessary. Joining Mahloch in this endeavor is a leading team of industry experts including Nick Hudson, a veteran in the beauty industry for almost 20 years, whom she has appointed CMO of Bloom.com. He began his career in business development at The Boots Group, Europe's largest health and beauty retailer, where he was responsible for launching dozens of brands and establishing new creative retail and branding partnerships in over 40 countries across Europe, Asia and the US. Hudson went on to co-found Excelsior Beauty in 2004 where he developed new masstige beauty markets in the US and expanded distribution of international consumer brands to mainstream retailers in the US including CVS, Target and Walgreens. He is responsible for merchandise, marketing and business development at Bloom.com, which is poised to change the way in which women shop for beauty products.

SOURCE Bloom.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...