|By PR Newswire||
|January 14, 2013 02:01 PM EST||
OMAHA, Neb., Jan. 14, 2013 /PRNewswire/ -- Bloom.com, a photo sharing site and mobile app for beauty is bringing the beauty inspiration experience full-circle by allowing mobile users to shop the looks they want to recreate. It's no secret, image sharing apps are becoming more and more popular, but consumers are also gravitating toward niche social sites that provide a steady stream of photos appealing to their personal interests.
"Bloom is the central source for all things beauty," says Bloom founder and CEO, Julie Mahloch. "Consumers are loving it because it brings their favorite beauty brands, trendsetters and professionals together into one powerhouse beauty source. You can be inspired by a look and then be instantly directed to purchase the products that will help you get that look."
Mahloch says the site is making the world of beauty immediately available with new looks created constantly and over 50,000 products available either on-line or from nearby local stores & salons. It has already established retail relationships with the likes of Sephora, Nordstrom, Macy's, Beauty.com, and Drugstore.com.
"Bloom is making it simple for users to find what they're looking for by organizing looks into specific subcategories. If you have a wedding coming up and want to find the perfect updo or makeup look, you can browse the latest bridal looks. We've categorized every type of style and hair length for the user's convenience. If you're looking for nail art, dramatic eye looks or every day looks, you can go directly to that specific category, find your favorites, save them to your own lookbooks and then get instant access to the products used.
"Beauty brands are also excited, because their products are coming to life on Bloom's Be Inspired pages every day," says Mahloch. "We're giving consumers their own personalized beauty magazine to create inspiring content with the products they love. They can then share those looks out to other social networks and friends who can shop the looks themselves."
Bloom's iPhone application was recently featured as Gizmodo's App of the Day and it's expected to release the Android version in late February. Both photo sharing apps put the world of beauty at the user's fingertips, allowing them to:
- DISCOVER THE HOTTEST BEAUTY TRENDS
Explore inspirational photos of hairstyles, makeup, nails and skincare!
- LEARN HOW TO GET THE LOOK
Photos are tagged with how-tos and the products used to get the look
- SHOP THE PRODUCTS YOU DISCOVER
Be instantly directed to the products you love – buy online at Sephora, Nordstrom, Macy's, etc. or at nearby stores and salons.
- FOLLOW TRENDSETTERS
Follow people whose looks you like and stay up-to-date with their latest styles.
- SHARE YOUR STYLE
Add your own inspirational photos and tag them to trends and products used.
- FIND A PRO
Find beauty professionals by the services they offer and their locations!
With more than 50% of US consumers now searching for product information on a mobile device, beauty is one of the hottest categories. Bloom's new Bloom iphone app has already been a huge hit, being downloaded by thousands of consumers who are calling it the "best place to find inspiration for makeup and hair looks."
About Bloom.com: Bloom.com was founded in 2010 by Julie Mahloch, an entrepreneur with over 14 years of experience revolutionizing ecommerce business and world renowned for co-founding HayNeedle.com, one of America's largest online home furnishing companies. Mahloch's desire to make the world of beauty easier to navigate evolved into a new passion. Realizing there was no other site like it, Mahloch is proud to provide a unique outlet to support the Bloom.com mission – inspiring consumers with the hottest trends and then instantly showing them how to create their favorite looks with access to the products and services necessary. Joining Mahloch in this endeavor is a leading team of industry experts including Nick Hudson, a veteran in the beauty industry for almost 20 years, whom she has appointed CMO of Bloom.com. He began his career in business development at The Boots Group, Europe's largest health and beauty retailer, where he was responsible for launching dozens of brands and establishing new creative retail and branding partnerships in over 40 countries across Europe, Asia and the US. Hudson went on to co-found Excelsior Beauty in 2004 where he developed new masstige beauty markets in the US and expanded distribution of international consumer brands to mainstream retailers in the US including CVS, Target and Walgreens. He is responsible for merchandise, marketing and business development at Bloom.com, which is poised to change the way in which women shop for beauty products.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 4, 2016 05:30 AM EST Reads: 1,748
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
Dec. 4, 2016 04:45 AM EST Reads: 4,944
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 4, 2016 04:30 AM EST Reads: 1,548
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 4, 2016 04:30 AM EST Reads: 829
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Dec. 4, 2016 04:00 AM EST Reads: 4,942
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Dec. 4, 2016 04:00 AM EST Reads: 6,221
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 4, 2016 03:45 AM EST Reads: 1,545
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 02:15 AM EST Reads: 861
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 4, 2016 02:00 AM EST Reads: 3,782
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 4, 2016 12:30 AM EST Reads: 1,783
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 3, 2016 11:00 PM EST Reads: 4,157
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 11:00 PM EST Reads: 961
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 3, 2016 09:30 PM EST Reads: 1,613
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 3, 2016 09:30 PM EST Reads: 1,773
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Dec. 3, 2016 08:00 PM EST Reads: 3,958