Welcome!

News Feed Item

Sign Up L.A. Coalition Launches to Support Digital Billboards that Deliver Important Benefits to the L.A. Community

Coalition of Business Organizations, Non-profits, Community Groups and Sign Companies Formed to Ensure City does not Lose Significant Public Benefits of Digital Signs

LOS ANGELES, Jan. 14, 2013 /PRNewswire/ -- Business groups, non-profit organizations and community groups joined with outdoor sign companies today to announce the launch of Sign Up L.A., a coalition to support the development of common sense policies designed to encourage the reasonable use and location of digital billboards in Los Angeles – and, by doing so, to bring critical community benefits to the city, including enhanced public safety initiatives and increased economic development. Sign Up L.A. supports policies similar to those successfully used in forty-three states and more than 450 localities across the country, including such California cities as Sacramento and Oakland.

Sign Up L.A. launches today with 20 members, all of whom support reasonable digital billboard policies in the City of Los Angeles.  The initial members are: Art Share L.A., Museum of Contemporary Art (MOCA), Lamar Advertising, Los Angeles Area Chamber of Commerce, the Valley Industry and Commerce Association (VICA), Harbor City/Harbor Gateway Chamber of Commerce, Clear Channel Outdoor, Ad Council, LA Freewalls, LALA Gallery, Los Angeles Downtown Arts District (LADAD), Gay Men's Chorus of Los Angeles, MacDonald Media, Billboard Connection, Going Green Film Festival, Daktronics, Yesco, Foundation for a Better Life, Outdoor Advertising Association of America (OAAA) and Minorities in Broadcasting.

The coalition's mission is to advocate for common sense public policies in support of digital sign usage that will maximize the public benefits of signs, generate the economic benefits to businesses and the local economy (including good-paying jobs, wages, benefits, taxes and fees), and produce critical new revenues and jobs in the city of Los Angeles during a time of serious fiscal constraints. The coalition also supports policies that allow the city to continue to modernize its outdoor advertising landscape, including improving signs by employing sustainable, modern digital technology, ensuring that these signs are located in appropriate non-residential areas, and also reducing the number of existing static signs.

Full Page Ad in Daily News Announces Launch, White Papers to be Released

To announce the launch of Sign Up L.A., a full page ad appears today in the Los Angeles Daily News. In addition, to share information about the real benefits and value digital signs have brought to Los Angeles, Sign Up L.A. has launched a website: www.signupla.com, along with a Facebook page: http://www.facebook.com/SignUpLA.  These sites both provide information and materials to Los Angeles residents and community groups about the positive benefits that these digital signs have already brought to Los Angeles as well as highlight other potential benefits as the modernization of the city's outdoor advertising landscape continues.

To support the development of policies that will allow for the reasonable use and location of digital billboards, the Sign Up L.A. coalition will be releasing a series of white papers looking at the "Digital Gap" that will impact the city of Los Angeles should progress not be made in implementing digital signage public policy.

The first study will be released this week and will focus on public safety. Additional studies to be released focus on revenues, impact on the economy, and impact on business and non-profits.

Diverse Coalition Supports Digital Billboards and the Public Benefits They Deliver

"The outdoor advertising industry is a critical partner to the community of Los Angeles," said Rick Robinson, board president, Art Share L.A. "Without digital signs, public safety messages, like Amber Alerts and emergency situation warnings are lost, and the many non-profits, like Art Share L.A., that rely on billboards to communicate their causes will be left without donated advertising space. By working towards a responsible policy solution to address digital signage, the city can ensure that these resources that provide a valuable community and public safety service will not be lost."

"Outdoor advertising represents a critical part of the marketing mix for both small and large businesses, creating opportunities that allow these businesses to effectively reach Angelenos and encourage local consumerism," said Stuart Waldman, president of VICA. "This will help grow our local businesses and allow for job creation that will aid the city's economic health. A public policy solution will provide clarity for the businesses and groups that rely on outdoor advertising and help to drive business in Los Angeles."

"Digital billboards offer an opportunity to change messages in real-time, making it possible for advertisers, law enforcement and other public safety agencies to rapidly reach large audiences quickly and efficiently with important, and sometimes life-saving, messages," said Ray Baker, vice president and general manager of Lamar Advertising. "Recognizing such opportunities over the last several years, other forward-looking cities in California have implemented legislative solutions to maximize public benefits for their citizens through reducing existing static signs and permitting digital in appropriate non-residential locations. Sign Up L.A. will work to ensure the city of Los Angeles uses these examples to form their own blueprint for responsible digital signage policy."

The Sign Up L.A. coalition recognizes the benefit of digital signs and has come together in support of policies that will ensure the timely communication of public safety, traffic, and natural disaster alerts, as well as support non-profit organizations and other community initiatives. The coalition also recognizes the economic benefits that can be generated to businesses, large and small, including job creation and marketing of a diverse selection of products to consumers.

Sign Up L.A. will be active in the public dialogue as the city of Los Angeles considers a legislative solution to address the longstanding issues surrounding digital signage.

 

SOURCE Sign Up L.A.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Many companies start their journey to the cloud in the DevOps environment, where software engineers want self-service access to the custom tools and frameworks they need. Machine learning technology can help IT departments keep up with these demands. In his session at 21st Cloud Expo, Ajay Gulati, Co-Founder, CTO and Board Member at ZeroStack, will discuss the use of machine learning for automating provisioning of DevOps resources, taking the burden off IT teams.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...