|By PR Newswire||
|January 14, 2013 04:44 PM EST||
LOS ANGELES, Jan. 14, 2013 /PRNewswire/ -- Business groups, non-profit organizations and community groups joined with outdoor sign companies today to announce the launch of Sign Up L.A., a coalition to support the development of common sense policies designed to encourage the reasonable use and location of digital billboards in Los Angeles – and, by doing so, to bring critical community benefits to the city, including enhanced public safety initiatives and increased economic development. Sign Up L.A. supports policies similar to those successfully used in forty-three states and more than 450 localities across the country, including such California cities as Sacramento and Oakland.
Sign Up L.A. launches today with 20 members, all of whom support reasonable digital billboard policies in the City of Los Angeles. The initial members are: Art Share L.A., Museum of Contemporary Art (MOCA), Lamar Advertising, Los Angeles Area Chamber of Commerce, the Valley Industry and Commerce Association (VICA), Harbor City/Harbor Gateway Chamber of Commerce, Clear Channel Outdoor, Ad Council, LA Freewalls, LALA Gallery, Los Angeles Downtown Arts District (LADAD), Gay Men's Chorus of Los Angeles, MacDonald Media, Billboard Connection, Going Green Film Festival, Daktronics, Yesco, Foundation for a Better Life, Outdoor Advertising Association of America (OAAA) and Minorities in Broadcasting.
The coalition's mission is to advocate for common sense public policies in support of digital sign usage that will maximize the public benefits of signs, generate the economic benefits to businesses and the local economy (including good-paying jobs, wages, benefits, taxes and fees), and produce critical new revenues and jobs in the city of Los Angeles during a time of serious fiscal constraints. The coalition also supports policies that allow the city to continue to modernize its outdoor advertising landscape, including improving signs by employing sustainable, modern digital technology, ensuring that these signs are located in appropriate non-residential areas, and also reducing the number of existing static signs.
Full Page Ad in Daily News Announces Launch, White Papers to be Released
To announce the launch of Sign Up L.A., a full page ad appears today in the Los Angeles Daily News. In addition, to share information about the real benefits and value digital signs have brought to Los Angeles, Sign Up L.A. has launched a website: www.signupla.com, along with a Facebook page: http://www.facebook.com/SignUpLA. These sites both provide information and materials to Los Angeles residents and community groups about the positive benefits that these digital signs have already brought to Los Angeles as well as highlight other potential benefits as the modernization of the city's outdoor advertising landscape continues.
To support the development of policies that will allow for the reasonable use and location of digital billboards, the Sign Up L.A. coalition will be releasing a series of white papers looking at the "Digital Gap" that will impact the city of Los Angeles should progress not be made in implementing digital signage public policy.
The first study will be released this week and will focus on public safety. Additional studies to be released focus on revenues, impact on the economy, and impact on business and non-profits.
Diverse Coalition Supports Digital Billboards and the Public Benefits They Deliver
"The outdoor advertising industry is a critical partner to the community of Los Angeles," said Rick Robinson, board president, Art Share L.A. "Without digital signs, public safety messages, like Amber Alerts and emergency situation warnings are lost, and the many non-profits, like Art Share L.A., that rely on billboards to communicate their causes will be left without donated advertising space. By working towards a responsible policy solution to address digital signage, the city can ensure that these resources that provide a valuable community and public safety service will not be lost."
"Outdoor advertising represents a critical part of the marketing mix for both small and large businesses, creating opportunities that allow these businesses to effectively reach Angelenos and encourage local consumerism," said Stuart Waldman, president of VICA. "This will help grow our local businesses and allow for job creation that will aid the city's economic health. A public policy solution will provide clarity for the businesses and groups that rely on outdoor advertising and help to drive business in Los Angeles."
"Digital billboards offer an opportunity to change messages in real-time, making it possible for advertisers, law enforcement and other public safety agencies to rapidly reach large audiences quickly and efficiently with important, and sometimes life-saving, messages," said Ray Baker, vice president and general manager of Lamar Advertising. "Recognizing such opportunities over the last several years, other forward-looking cities in California have implemented legislative solutions to maximize public benefits for their citizens through reducing existing static signs and permitting digital in appropriate non-residential locations. Sign Up L.A. will work to ensure the city of Los Angeles uses these examples to form their own blueprint for responsible digital signage policy."
The Sign Up L.A. coalition recognizes the benefit of digital signs and has come together in support of policies that will ensure the timely communication of public safety, traffic, and natural disaster alerts, as well as support non-profit organizations and other community initiatives. The coalition also recognizes the economic benefits that can be generated to businesses, large and small, including job creation and marketing of a diverse selection of products to consumers.
Sign Up L.A. will be active in the public dialogue as the city of Los Angeles considers a legislative solution to address the longstanding issues surrounding digital signage.
SOURCE Sign Up L.A.
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 4, 2016 11:15 AM EDT Reads: 1,303
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 4, 2016 11:15 AM EDT Reads: 1,204
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 4, 2016 11:00 AM EDT Reads: 1,275
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 4, 2016 11:00 AM EDT Reads: 1,397
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 4, 2016 11:00 AM EDT Reads: 1,374
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 4, 2016 10:30 AM EDT Reads: 290
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
May. 4, 2016 10:00 AM EDT Reads: 1,133
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 4, 2016 10:00 AM EDT Reads: 1,120
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 4, 2016 10:00 AM EDT Reads: 1,019
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 4, 2016 10:00 AM EDT Reads: 1,010
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 4, 2016 10:00 AM EDT Reads: 1,497
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 4, 2016 09:45 AM EDT Reads: 484
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 4, 2016 09:45 AM EDT Reads: 499
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 4, 2016 09:30 AM EDT Reads: 496
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 4, 2016 08:15 AM EDT Reads: 989