|By Marketwired .||
|January 15, 2013 01:55 AM EST||
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/15/13 -- Join us on January 31, 2013 as the BC Chapter of the American Marketing Association (BCAMA) once again gathers Vancouver's top agencies to discuss 2013 advertising trends. Returning from last year are DDB and Wasserman, and new for this year are Station X and Cossette. Clair Booth will reprise her role as moderator once again this year.
Each speaker will present their views on the upcoming trends and we will follow that up with a lively panel discussion. We are expecting conversations around branding, marketing and communications.
About our experts:
President and CEO, Station X
Lance created Station X by bringing together an accomplished, international award-winning team from across a variety of industries. The result is an integrated marketing agency that brings art, technology, strategy, and science together to help brands tell their story, while at the same time, drive growth. Station X has helped top companies such as Bell Aliant, Call2Recycle, Colligo, Corix, Everything Wine, go2, Investment Planning Counsel, Manteo Resort, Mark Anthony Group, Mercedes-Benz, Nesters Food Market, and Sea to Sky Highway build deeper, more profitable relationships with their customers.
Lance has 25 years of leadership experience with marketing, advertising, technology, and media organizations. Before moving into integrated marketing and technology services, Lance helped lead Transcontinental Media to become one of Canada's largest publishers in magazines, newspapers, and digital brands.
President, Wasserman and Partners
Alvin is President of the largest full-service advertising agency in BC. Having worked on major accounts in retail, packaged goods, travel, communications, entertainment, union, public sector and social marketing, he has helped shape some of BC's best known brands across the country. Under his guidance, Wasserman and Partners has been recognized by Forbes as one of the 100 Global Agencies that get Social Media and Google.
Alvin holds an Honours BA English from Concordia University and a Master of Arts in Literature from McMaster University. He makes a mean homemade pizza from scratch and has pledged to give up bit torrents as a new year's resolution. You can follow him on twitter (@alvinwasserman) or find him at Whistler when there's fresh powder.
Executive Vice President, Managing Director, DDB Canada, Vancouver
Lance is known best for his innovative thinking and drive to uncover insights that inspire breakthrough ideas. At DDB Canada, he works in concert with the agency's account leaders, strategic planners, media experts and creative teams to determine the most effective approach for any given business challenge. As the former Executive VP/Director of Strategic Planning at Campbell Mithun in Minneapolis, Lance provides a fresh perspective to Vancouver by providing clients with creative brand messaging across all channels. An exceptional marketer, he has provided strategic planning expertise to many top brands across many categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.
As a sought after thought leader, Lance has spoken at various Canadian universities and colleges and is an annual instructor at the Miami Ad School on planning, brand positioning, research and ideas.
Director of Strategic Planning, Cossette Vancouver
Ute joined Cossette Vancouver 5 years ago. This role allows her to develop brand and campaign strategies for clients including The Gap, BCLC, Sauder School of Business, Aboriginal Peoples Television Network, the Government of Alberta, and Royal Roads University.
Over the past decade Ute has worked in several countries and with a variety of international, high profile brands on both the client and agency side. In the early stages of her career she has had the opportunity to work for the Adidas Headquarters in Germany and Fitch London, prior to relocating to the Middle East to consult as a Brand Director for an international sporting events specialist. Ute's experience was utilized in establishing a global brand strategy division with a focus on pitching fully integrated branding solutions to international sporting events, including the Doha Asian Games, Beijing Summer Olympics, South Africa FIFA World Cup and the Vancouver Winter Olympics.
Claire Booth (Moderator)
President, Lux Insights
Claire is the owner of Lux Insights, a full-service market research agency. With over a dozen years of experience, Claire is an expert in both qualitative and quantitative research. Prior to starting Lux, Claire was a Senior Vice President at Ipsos-Reid, responsible for developing and running their business in Seattle. With her extensive experience she has moderated hundreds of focus groups across Canada and the US.
Throughout her career, Claire has been a strong supporter of the AMA. She is currently President of the Past Presidents' Council at BCAMA, was the 2010 Vision Conference Chair and is past-President of the Seattle AMA Chapter. Claire has an MA from Carleton University, half a PhD from UBC and is an occasional instructor at Capilano University's School of Business.
WHEN: Thursday, January 31, 2013 7:00 - 9:00am WHERE: Coast Coal Harbour Hotel: 1180 West Hastings Street, Vancouver, BC V6E 4R5
For more event information please visit www.bcama.com/events/breakfast-speaker-series.
Register online or call 604.564.1AMA (1262).
Visit the BCAMA website
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Jul. 2, 2015 04:15 PM EDT Reads: 996
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 04:13 PM EDT Reads: 349
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Jul. 2, 2015 03:18 PM EDT Reads: 489
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Jul. 2, 2015 03:00 PM EDT Reads: 987
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 02:52 PM EDT Reads: 480
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 2, 2015 02:30 PM EDT Reads: 1,185
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 2, 2015 02:15 PM EDT Reads: 2,192
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Jul. 2, 2015 02:15 PM EDT Reads: 788
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Jul. 2, 2015 02:00 PM EDT Reads: 1,038
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 2, 2015 01:45 PM EDT Reads: 2,295
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Jul. 2, 2015 01:36 PM EDT Reads: 514
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jul. 2, 2015 01:00 PM EDT Reads: 1,220
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 01:00 PM EDT Reads: 1,041
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jul. 2, 2015 12:00 PM EDT Reads: 2,019
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 2, 2015 11:50 AM EDT Reads: 467