|By Marketwired .||
|January 15, 2013 01:55 AM EST||
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/15/13 -- Join us on January 31, 2013 as the BC Chapter of the American Marketing Association (BCAMA) once again gathers Vancouver's top agencies to discuss 2013 advertising trends. Returning from last year are DDB and Wasserman, and new for this year are Station X and Cossette. Clair Booth will reprise her role as moderator once again this year.
Each speaker will present their views on the upcoming trends and we will follow that up with a lively panel discussion. We are expecting conversations around branding, marketing and communications.
About our experts:
President and CEO, Station X
Lance created Station X by bringing together an accomplished, international award-winning team from across a variety of industries. The result is an integrated marketing agency that brings art, technology, strategy, and science together to help brands tell their story, while at the same time, drive growth. Station X has helped top companies such as Bell Aliant, Call2Recycle, Colligo, Corix, Everything Wine, go2, Investment Planning Counsel, Manteo Resort, Mark Anthony Group, Mercedes-Benz, Nesters Food Market, and Sea to Sky Highway build deeper, more profitable relationships with their customers.
Lance has 25 years of leadership experience with marketing, advertising, technology, and media organizations. Before moving into integrated marketing and technology services, Lance helped lead Transcontinental Media to become one of Canada's largest publishers in magazines, newspapers, and digital brands.
President, Wasserman and Partners
Alvin is President of the largest full-service advertising agency in BC. Having worked on major accounts in retail, packaged goods, travel, communications, entertainment, union, public sector and social marketing, he has helped shape some of BC's best known brands across the country. Under his guidance, Wasserman and Partners has been recognized by Forbes as one of the 100 Global Agencies that get Social Media and Google.
Alvin holds an Honours BA English from Concordia University and a Master of Arts in Literature from McMaster University. He makes a mean homemade pizza from scratch and has pledged to give up bit torrents as a new year's resolution. You can follow him on twitter (@alvinwasserman) or find him at Whistler when there's fresh powder.
Executive Vice President, Managing Director, DDB Canada, Vancouver
Lance is known best for his innovative thinking and drive to uncover insights that inspire breakthrough ideas. At DDB Canada, he works in concert with the agency's account leaders, strategic planners, media experts and creative teams to determine the most effective approach for any given business challenge. As the former Executive VP/Director of Strategic Planning at Campbell Mithun in Minneapolis, Lance provides a fresh perspective to Vancouver by providing clients with creative brand messaging across all channels. An exceptional marketer, he has provided strategic planning expertise to many top brands across many categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.
As a sought after thought leader, Lance has spoken at various Canadian universities and colleges and is an annual instructor at the Miami Ad School on planning, brand positioning, research and ideas.
Director of Strategic Planning, Cossette Vancouver
Ute joined Cossette Vancouver 5 years ago. This role allows her to develop brand and campaign strategies for clients including The Gap, BCLC, Sauder School of Business, Aboriginal Peoples Television Network, the Government of Alberta, and Royal Roads University.
Over the past decade Ute has worked in several countries and with a variety of international, high profile brands on both the client and agency side. In the early stages of her career she has had the opportunity to work for the Adidas Headquarters in Germany and Fitch London, prior to relocating to the Middle East to consult as a Brand Director for an international sporting events specialist. Ute's experience was utilized in establishing a global brand strategy division with a focus on pitching fully integrated branding solutions to international sporting events, including the Doha Asian Games, Beijing Summer Olympics, South Africa FIFA World Cup and the Vancouver Winter Olympics.
Claire Booth (Moderator)
President, Lux Insights
Claire is the owner of Lux Insights, a full-service market research agency. With over a dozen years of experience, Claire is an expert in both qualitative and quantitative research. Prior to starting Lux, Claire was a Senior Vice President at Ipsos-Reid, responsible for developing and running their business in Seattle. With her extensive experience she has moderated hundreds of focus groups across Canada and the US.
Throughout her career, Claire has been a strong supporter of the AMA. She is currently President of the Past Presidents' Council at BCAMA, was the 2010 Vision Conference Chair and is past-President of the Seattle AMA Chapter. Claire has an MA from Carleton University, half a PhD from UBC and is an occasional instructor at Capilano University's School of Business.
WHEN: Thursday, January 31, 2013 7:00 - 9:00am WHERE: Coast Coal Harbour Hotel: 1180 West Hastings Street, Vancouver, BC V6E 4R5
For more event information please visit www.bcama.com/events/breakfast-speaker-series.
Register online or call 604.564.1AMA (1262).
Visit the BCAMA website
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,390
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 30, 2015 07:15 PM EDT Reads: 295
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jul. 30, 2015 06:30 PM EDT Reads: 882
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,797
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 30, 2015 05:00 PM EDT Reads: 1,085
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 30, 2015 04:00 PM EDT Reads: 2,197
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 444
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 30, 2015 03:00 PM EDT Reads: 1,735
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 30, 2015 03:00 PM EDT Reads: 483
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
Jul. 30, 2015 02:30 PM EDT
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 30, 2015 01:45 PM EDT Reads: 374
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 30, 2015 01:45 PM EDT Reads: 260
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 30, 2015 01:30 PM EDT
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Jul. 30, 2015 12:45 PM EDT Reads: 1,113
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 30, 2015 12:00 PM EDT Reads: 2,047