Welcome!

News Feed Item

BCAMA Looks Ahead to 2013 Advertising Trends with Vancouver's Top Agencies at Breakfast Speakers Series on January 31, 2013

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/15/13 -- Join us on January 31, 2013 as the BC Chapter of the American Marketing Association (BCAMA) once again gathers Vancouver's top agencies to discuss 2013 advertising trends. Returning from last year are DDB and Wasserman, and new for this year are Station X and Cossette. Clair Booth will reprise her role as moderator once again this year.

Each speaker will present their views on the upcoming trends and we will follow that up with a lively panel discussion. We are expecting conversations around branding, marketing and communications.

About our experts:

Lance Neale

President and CEO, Station X

Lance created Station X by bringing together an accomplished, international award-winning team from across a variety of industries. The result is an integrated marketing agency that brings art, technology, strategy, and science together to help brands tell their story, while at the same time, drive growth. Station X has helped top companies such as Bell Aliant, Call2Recycle, Colligo, Corix, Everything Wine, go2, Investment Planning Counsel, Manteo Resort, Mark Anthony Group, Mercedes-Benz, Nesters Food Market, and Sea to Sky Highway build deeper, more profitable relationships with their customers.

Lance has 25 years of leadership experience with marketing, advertising, technology, and media organizations. Before moving into integrated marketing and technology services, Lance helped lead Transcontinental Media to become one of Canada's largest publishers in magazines, newspapers, and digital brands.

Alvin Wasserman

President, Wasserman and Partners

Alvin is President of the largest full-service advertising agency in BC. Having worked on major accounts in retail, packaged goods, travel, communications, entertainment, union, public sector and social marketing, he has helped shape some of BC's best known brands across the country. Under his guidance, Wasserman and Partners has been recognized by Forbes as one of the 100 Global Agencies that get Social Media and Google.

Alvin holds an Honours BA English from Concordia University and a Master of Arts in Literature from McMaster University. He makes a mean homemade pizza from scratch and has pledged to give up bit torrents as a new year's resolution. You can follow him on twitter (@alvinwasserman) or find him at Whistler when there's fresh powder.

Lance Saunders

Executive Vice President, Managing Director, DDB Canada, Vancouver

Lance is known best for his innovative thinking and drive to uncover insights that inspire breakthrough ideas. At DDB Canada, he works in concert with the agency's account leaders, strategic planners, media experts and creative teams to determine the most effective approach for any given business challenge. As the former Executive VP/Director of Strategic Planning at Campbell Mithun in Minneapolis, Lance provides a fresh perspective to Vancouver by providing clients with creative brand messaging across all channels. An exceptional marketer, he has provided strategic planning expertise to many top brands across many categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.

As a sought after thought leader, Lance has spoken at various Canadian universities and colleges and is an annual instructor at the Miami Ad School on planning, brand positioning, research and ideas.

Ute Preusse

Director of Strategic Planning, Cossette Vancouver

Ute joined Cossette Vancouver 5 years ago. This role allows her to develop brand and campaign strategies for clients including The Gap, BCLC, Sauder School of Business, Aboriginal Peoples Television Network, the Government of Alberta, and Royal Roads University.

Over the past decade Ute has worked in several countries and with a variety of international, high profile brands on both the client and agency side. In the early stages of her career she has had the opportunity to work for the Adidas Headquarters in Germany and Fitch London, prior to relocating to the Middle East to consult as a Brand Director for an international sporting events specialist. Ute's experience was utilized in establishing a global brand strategy division with a focus on pitching fully integrated branding solutions to international sporting events, including the Doha Asian Games, Beijing Summer Olympics, South Africa FIFA World Cup and the Vancouver Winter Olympics.

Claire Booth (Moderator)

President, Lux Insights

Claire is the owner of Lux Insights, a full-service market research agency. With over a dozen years of experience, Claire is an expert in both qualitative and quantitative research. Prior to starting Lux, Claire was a Senior Vice President at Ipsos-Reid, responsible for developing and running their business in Seattle. With her extensive experience she has moderated hundreds of focus groups across Canada and the US.

Throughout her career, Claire has been a strong supporter of the AMA. She is currently President of the Past Presidents' Council at BCAMA, was the 2010 Vision Conference Chair and is past-President of the Seattle AMA Chapter. Claire has an MA from Carleton University, half a PhD from UBC and is an occasional instructor at Capilano University's School of Business.


WHEN:     Thursday, January 31, 2013                                        
          7:00 - 9:00am                                                     
                                                                            
WHERE:    Coast Coal Harbour Hotel: 1180 West Hastings Street, Vancouver, BC
          V6E 4R5                                                           

For more event information please visit www.bcama.com/events/breakfast-speaker-series.

Register online or call 604.564.1AMA (1262).

Visit the BCAMA website

Follow BCAMA on Twitter and Facebook

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...