Welcome!

News Feed Item

EmergingGrowth.com Reports on As Seen on TV, Positioned for Growth With eDiets.com Merger

MIAMI, Florida, January 15, 2013 /PRNewswire/ --

EmergingGrowth.com, a leading digital financial media company, Reports on the As Seen on TV, eDiets.com Merger.  The discussion also Includes, Nutrisystem, Weight Watchers, HSN Inc., ValueVision Media, and Medifast, Inc.

Feature your company on EmergingGrowth.com.  Visit EmergingGrowth.com to find out how.  

As Seen on TV (OTCBB: ASTV) is a direct marketing company that identifies, develops, and markets consumer products for global distribution.  The company's primary distribution channels are TV, Internet, and retail.  

As Seen on TV is the creation of Kevin Harrington, a pioneer of the infomercial industry and one of the original investors on the ABC television series Shark Tank.  Harrington created ASTV to capitalize off the experience of its management team.  Combined, it's been responsible for over 500 infomercials with revenues of more than $4 billion.  

In a nutshell, inventors submit products for ASTV to review.  If the product has potential, the company obtains the marketing and distribution rights with the inventor receiving royalties.  The product is then marketed using direct response sales (such as infomercials), live-shop TV venues QVC, HSN, Inc., (NASDAQ: HSNI), and a web based outlet for the company, AsSeenOnTV.com

ASTV, with its huge amount of expertise, has the ability to generate buzz around just about any kind of product.  However, some products are better than others for truly capturing the attention of the consumer.

That's exactly why the company recently entered into an agreement to merge with eDiets.com

eDiets.com develops internet-based diet and fitness programs to consumers and businesses.  The company offers digital subscription-based plans according to an individual's weight goals, food, and cooking preferences.  Plus, it provides weight loss oriented meal delivery services, along with interactive online information, communities, and message boards.

eDiet's weight-loss programs are advantageous to consumers due to their personalized nature.  Essentially, the company offers end-to-end nutrition solutions strategically tailored to meet specific goals for its customers.

Here's the thing...

Despite the popularity of weight loss programs, eDiets hasn't been able to reach the heights of competitors such as Nutrisystem (NASDAQ: NTRI) or Weight Watchers (NYSE: WTW).  A large part of the company's issues were related to marketing.   eDiet has traditionally focused on print media, short-form TV spots, and the Internet to gain customers.

In the end result, some of the company's immediate competitors are ValueVision Media (NASDAQ: VVTV) and MediFast (NYSE: MED).

And while the official closing of the merger won't occur until sometime in the first quarter of 2013, the companies wasted no time in getting started on an aggressive ad campaign.  In fact, ASTV and eDiet struck an agreement with famous musician CeeLo Green (The Voice) to endorse the eDiets personalized weight loss plans.

Green will receive an initial fee and warrants to purchase shares of ASTV.  The license agreement is for two years, meaning CeeLo is incentivized to promote the product as much as possible during the time frame.

Make no mistake; this is a huge deal for both ASTV and eDiet.  The new, combined company has the potential to produce explosive results.  Just look at Nutrisystem and its $400 million in revenue.  Or, consider Weight Watcher's $1.8 billion in revenue to get an idea of how huge the potential market is for weight loss products.

Moreover, ASTV has quite a bit more to offer in terms of products.  After all, a company like HSN has over $3 billion in sales.  Clearly, there's a huge market for direct-marketed products and services.

ASTV's merger with eDiet is a great fit for both companies and could very well result in a breakthrough.  Even better, it could be just the tip of the iceberg for what's possible down the road.

About EmergingGrowth.com

By offering 100% original and unmatched content by the best financial reporters, writers and bloggers in the business, EmergingGrowth.com is emerging as a leading digital financial media portal. Its services provide users, subscribers and advertisers with a variety of content and tools through a range of online, social media, mobile and other mobile outlets.

Since its inception, EmergingGrowth.com has distinguished itself from other financial media companies with its sly approach to reading between the lines in order to locate that needle in the haystack.  Sign up today to see what EmergingGrowth.com has to offer.

NEW:  Feature your company on EmergingGrowth.com.  Find out how by filling out our form at http://emerginggrowth.com/recommend-a-company-to-feature-on-emerging-growth


Disclosure

All information contained herein as well as on the EmergingGrowth.com website is obtained from sources believed to be reliable but not guaranteed to be accurate or all-inclusive. All material is for informational purposes only, is only the opinion of EmergingGrowth.com and should not be construed as an offer or solicitation to buy or sell securities. From time to time, EmergingGrowth.com receives compensation by the companies profiled in its emails, press releases or on its website. If any compensation is received it appears fully detailed in a "special disclosure" on our website as well as on any pages or emails where that company is located.  Please check the "Special Disclosure" link (http://www.emerginggrowth.com/special-disclosure) and consult an investment professional before investing in anything viewed within.  When EmergingGrowth.com receives shares for compensation it intends to sell those shares.  In addition, Please make sure you read and understand the Terms of Use, Privacy Policy and the Disclosure posted on the EmergingGrowth.com website. Always remember that investing in securities such as the ones listed within are for high-risk tolerant individuals only and not the general public. Whether you are an experienced investor or not, you should always consult with a stockbroker, financial advisor, or similar before purchasing or selling any securities viewed on any emails sent from EmergingGrowth.com or its website.

Join our Linked in Group
Like us on Facebook

SOURCE EmergingGrowth.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and valu...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...