|By PR Newswire||
|January 15, 2013 06:51 AM EST||
MIAMI, Florida, January 15, 2013 /PRNewswire/ --
EmergingGrowth.com, a leading digital financial media company, Reports on the As Seen on TV, eDiets.com Merger. The discussion also Includes, Nutrisystem, Weight Watchers, HSN Inc., ValueVision Media, and Medifast, Inc.
Feature your company on EmergingGrowth.com. Visit EmergingGrowth.com to find out how.
As Seen on TV (OTCBB: ASTV) is a direct marketing company that identifies, develops, and markets consumer products for global distribution. The company's primary distribution channels are TV, Internet, and retail.
As Seen on TV is the creation of Kevin Harrington, a pioneer of the infomercial industry and one of the original investors on the ABC television series Shark Tank. Harrington created ASTV to capitalize off the experience of its management team. Combined, it's been responsible for over 500 infomercials with revenues of more than $4 billion.
In a nutshell, inventors submit products for ASTV to review. If the product has potential, the company obtains the marketing and distribution rights with the inventor receiving royalties. The product is then marketed using direct response sales (such as infomercials), live-shop TV venues QVC, HSN, Inc., (NASDAQ: HSNI), and a web based outlet for the company, AsSeenOnTV.com
ASTV, with its huge amount of expertise, has the ability to generate buzz around just about any kind of product. However, some products are better than others for truly capturing the attention of the consumer.
That's exactly why the company recently entered into an agreement to merge with eDiets.com
eDiets.com develops internet-based diet and fitness programs to consumers and businesses. The company offers digital subscription-based plans according to an individual's weight goals, food, and cooking preferences. Plus, it provides weight loss oriented meal delivery services, along with interactive online information, communities, and message boards.
eDiet's weight-loss programs are advantageous to consumers due to their personalized nature. Essentially, the company offers end-to-end nutrition solutions strategically tailored to meet specific goals for its customers.
Here's the thing...
Despite the popularity of weight loss programs, eDiets hasn't been able to reach the heights of competitors such as Nutrisystem (NASDAQ: NTRI) or Weight Watchers (NYSE: WTW). A large part of the company's issues were related to marketing. eDiet has traditionally focused on print media, short-form TV spots, and the Internet to gain customers.
In the end result, some of the company's immediate competitors are ValueVision Media (NASDAQ: VVTV) and MediFast (NYSE: MED).
And while the official closing of the merger won't occur until sometime in the first quarter of 2013, the companies wasted no time in getting started on an aggressive ad campaign. In fact, ASTV and eDiet struck an agreement with famous musician CeeLo Green (The Voice) to endorse the eDiets personalized weight loss plans.
Green will receive an initial fee and warrants to purchase shares of ASTV. The license agreement is for two years, meaning CeeLo is incentivized to promote the product as much as possible during the time frame.
Make no mistake; this is a huge deal for both ASTV and eDiet. The new, combined company has the potential to produce explosive results. Just look at Nutrisystem and its $400 million in revenue. Or, consider Weight Watcher's $1.8 billion in revenue to get an idea of how huge the potential market is for weight loss products.
Moreover, ASTV has quite a bit more to offer in terms of products. After all, a company like HSN has over $3 billion in sales. Clearly, there's a huge market for direct-marketed products and services.
ASTV's merger with eDiet is a great fit for both companies and could very well result in a breakthrough. Even better, it could be just the tip of the iceberg for what's possible down the road.
By offering 100% original and unmatched content by the best financial reporters, writers and bloggers in the business, EmergingGrowth.com is emerging as a leading digital financial media portal. Its services provide users, subscribers and advertisers with a variety of content and tools through a range of online, social media, mobile and other mobile outlets.
Since its inception, EmergingGrowth.com has distinguished itself from other financial media companies with its sly approach to reading between the lines in order to locate that needle in the haystack. Sign up today to see what EmergingGrowth.com has to offer.
NEW: Feature your company on EmergingGrowth.com. Find out how by filling out our form at http://emerginggrowth.com/recommend-a-company-to-feature-on-emerging-growth
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 14, 2016 10:00 AM EST Reads: 104
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 14, 2016 10:00 AM EST Reads: 368
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 14, 2016 10:00 AM EST Reads: 238
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Feb. 14, 2016 09:15 AM EST
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Feb. 14, 2016 09:00 AM EST Reads: 104
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Feb. 14, 2016 08:45 AM EST Reads: 428
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Feb. 14, 2016 08:30 AM EST
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 14, 2016 08:30 AM EST Reads: 119
At first adopted by enterprises to consolidate physical servers, virtualization is now widely used in cloud computing to offer elasticity and scalability. On the other hand, Docker has developed a new way to handle Linux containers, inspired by version control software such as Git, which allows you to keep all development versions. In his session at 17th Cloud Expo, Dominique Rodrigues, the co-founder and CTO of Nanocloud Software, discussed how in order to also handle QEMU / KVM virtual machin...
Feb. 14, 2016 08:15 AM EST Reads: 164
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
Feb. 14, 2016 07:30 AM EST
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Feb. 14, 2016 05:00 AM EST
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 14, 2016 04:30 AM EST Reads: 408
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 14, 2016 04:00 AM EST Reads: 264
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 14, 2016 04:00 AM EST Reads: 494
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 14, 2016 03:45 AM EST Reads: 484