|By PR Newswire||
|January 15, 2013 06:51 AM EST||
MIAMI, Florida, January 15, 2013 /PRNewswire/ --
EmergingGrowth.com, a leading digital financial media company, Reports on the As Seen on TV, eDiets.com Merger. The discussion also Includes, Nutrisystem, Weight Watchers, HSN Inc., ValueVision Media, and Medifast, Inc.
Feature your company on EmergingGrowth.com. Visit EmergingGrowth.com to find out how.
As Seen on TV (OTCBB: ASTV) is a direct marketing company that identifies, develops, and markets consumer products for global distribution. The company's primary distribution channels are TV, Internet, and retail.
As Seen on TV is the creation of Kevin Harrington, a pioneer of the infomercial industry and one of the original investors on the ABC television series Shark Tank. Harrington created ASTV to capitalize off the experience of its management team. Combined, it's been responsible for over 500 infomercials with revenues of more than $4 billion.
In a nutshell, inventors submit products for ASTV to review. If the product has potential, the company obtains the marketing and distribution rights with the inventor receiving royalties. The product is then marketed using direct response sales (such as infomercials), live-shop TV venues QVC, HSN, Inc., (NASDAQ: HSNI), and a web based outlet for the company, AsSeenOnTV.com
ASTV, with its huge amount of expertise, has the ability to generate buzz around just about any kind of product. However, some products are better than others for truly capturing the attention of the consumer.
That's exactly why the company recently entered into an agreement to merge with eDiets.com
eDiets.com develops internet-based diet and fitness programs to consumers and businesses. The company offers digital subscription-based plans according to an individual's weight goals, food, and cooking preferences. Plus, it provides weight loss oriented meal delivery services, along with interactive online information, communities, and message boards.
eDiet's weight-loss programs are advantageous to consumers due to their personalized nature. Essentially, the company offers end-to-end nutrition solutions strategically tailored to meet specific goals for its customers.
Here's the thing...
Despite the popularity of weight loss programs, eDiets hasn't been able to reach the heights of competitors such as Nutrisystem (NASDAQ: NTRI) or Weight Watchers (NYSE: WTW). A large part of the company's issues were related to marketing. eDiet has traditionally focused on print media, short-form TV spots, and the Internet to gain customers.
In the end result, some of the company's immediate competitors are ValueVision Media (NASDAQ: VVTV) and MediFast (NYSE: MED).
And while the official closing of the merger won't occur until sometime in the first quarter of 2013, the companies wasted no time in getting started on an aggressive ad campaign. In fact, ASTV and eDiet struck an agreement with famous musician CeeLo Green (The Voice) to endorse the eDiets personalized weight loss plans.
Green will receive an initial fee and warrants to purchase shares of ASTV. The license agreement is for two years, meaning CeeLo is incentivized to promote the product as much as possible during the time frame.
Make no mistake; this is a huge deal for both ASTV and eDiet. The new, combined company has the potential to produce explosive results. Just look at Nutrisystem and its $400 million in revenue. Or, consider Weight Watcher's $1.8 billion in revenue to get an idea of how huge the potential market is for weight loss products.
Moreover, ASTV has quite a bit more to offer in terms of products. After all, a company like HSN has over $3 billion in sales. Clearly, there's a huge market for direct-marketed products and services.
ASTV's merger with eDiet is a great fit for both companies and could very well result in a breakthrough. Even better, it could be just the tip of the iceberg for what's possible down the road.
By offering 100% original and unmatched content by the best financial reporters, writers and bloggers in the business, EmergingGrowth.com is emerging as a leading digital financial media portal. Its services provide users, subscribers and advertisers with a variety of content and tools through a range of online, social media, mobile and other mobile outlets.
Since its inception, EmergingGrowth.com has distinguished itself from other financial media companies with its sly approach to reading between the lines in order to locate that needle in the haystack. Sign up today to see what EmergingGrowth.com has to offer.
NEW: Feature your company on EmergingGrowth.com. Find out how by filling out our form at http://emerginggrowth.com/recommend-a-company-to-feature-on-emerging-growth
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 26, 2015 06:15 AM EST Reads: 294
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 26, 2015 06:00 AM EST Reads: 344
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Nov. 26, 2015 03:45 AM EST Reads: 689
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 26, 2015 03:00 AM EST Reads: 302
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 26, 2015 02:00 AM EST Reads: 184
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 26, 2015 01:30 AM EST Reads: 431
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 26, 2015 01:00 AM EST Reads: 434
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 26, 2015 12:00 AM EST Reads: 280
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 26, 2015 12:00 AM EST Reads: 521
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 26, 2015 12:00 AM EST Reads: 483
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 26, 2015 12:00 AM EST Reads: 152
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 25, 2015 10:00 PM EST Reads: 392
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 25, 2015 09:00 PM EST Reads: 366
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 25, 2015 08:30 PM EST Reads: 366
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application del...
Nov. 25, 2015 05:00 PM EST Reads: 302