Welcome!

News Feed Item

12 Stats That Show Why GPTMC's Visit Philly Web Properties Rocked In 2012

Innovative New Features, Timely Content & Vibrant Photos Resulted In Record-Setting Web Visitation

PHILADELPHIA, Jan. 15, 2013 /PRNewswire/ -- It was a record-setting year for the Greater Philadelphia Tourism Marketing Corporation's (GPTMC) web properties, with visitphilly.com and uwishunu.com welcoming 8.7 million visits—a 33% increase from 2011. Both sites, along with GPTMC's 16 ahead-of-the-curve social media properties, relied on timely content, vibrant photography, technical innovation and all of the company's integrated marketing muscle to attract and engage potential visitors. Here's a look at some 2012 news and numbers worth bragging about.

(Photo: http://photos.prnewswire.com/prnh/20130115/PH42273 )

Visitphilly.com Is Tops:
1. Out of the 10 largest cities in the United States, Philadelphia has the most-visited destination
    website in visitphilly.com, ranking above powerhouse destinations such as New York, Chicago,
    Los Angeles and San Diego. (Source: Quantcast) 
2. Visitphilly.com garnered more than 21 million pageviews, and its 6.1 million visits marks a 
    35% increase from 2011. 
3. 75% of people polled on visitphilly.com said that their online visit improved their impression of
    the city. 
4. More than 1.5 million visits—26% of the site's traffic—came from phones and tablets.
5. The site is steadily building international traffic. In fact, people from 213 countries accounted
    for 513,000 visits. The top three countries driving traffic: Canada, United Kingdom and Germany.

New On Uwishunu.com:
6. Uwishunu.com garnered 6.3 million pageviews, and its 2.6 million visits mark a 27% increase
    from the previous year.
7. An astounding 94% of respondents to a uwishunu.com reader survey said they attended an
    attraction or an event featured on the site.
8. The blog made three innovative additions to the site, including:

  • Events Calendar: This curated calendar of events—readers' top-requested innovation—is chock full of happenings searchable by day, location or theme.
  • Seasonal Guides: These indispensable resources compile all existing seasonal content on one easy-to-browse page.
  • Google Field Trip: Uwishunu.com serves as Google's local content partner for the new Field Trip app. Philadelphia is the first city Google approached to provide them with content for this location-based app that acts like a pocket guide to all of a city's hidden treasures.

Social Media Soars:
9.  GPTMC's presence on Facebook, Twitter, Foodspotting, Foursquare, Instagram and Pinterest 
     engaged 310,000 fans and followers in 2012, a 74% increase from 2011.
10. 48% of out-of-town social media followers said they have planned a trip to Philadelphia based
      on a post viewed on one of GPTMC's social media properties.
11. Visit Philly's dynamic Facebook content engaged users, who clicked, commented and liked
      more than 750,000 times in 2012.
12. Visit Philly's Twitter followers retweeted GPTMC content more than 41,000 times and replied
      to and mentioned it 18,000 times.

Coming to GPTMC's social media world in 2013: a Facebook promotion and Pinterest contest promoting the With Art Philadelphia campaign and encouraging visitors to curate their own Philadelphia art experiences, a social media promotion that encourages visitors to explore the city's neighborhoods a little more deeply than they normally would and partnerships with local sports teams to leverage their passionate fan bases.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at
(800) 537-7676.

Tweet It: 12 stats that show why 2012 was a banner year for @VisitPhilly's web properties: http://vstphl.ly/13f4ZOV

 

SOURCE Greater Philadelphia Tourism Marketing Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...