Click here to close now.


News Feed Item

12 Stats That Show Why GPTMC's Visit Philly Web Properties Rocked In 2012

Innovative New Features, Timely Content & Vibrant Photos Resulted In Record-Setting Web Visitation

PHILADELPHIA, Jan. 15, 2013 /PRNewswire/ -- It was a record-setting year for the Greater Philadelphia Tourism Marketing Corporation's (GPTMC) web properties, with and welcoming 8.7 million visits—a 33% increase from 2011. Both sites, along with GPTMC's 16 ahead-of-the-curve social media properties, relied on timely content, vibrant photography, technical innovation and all of the company's integrated marketing muscle to attract and engage potential visitors. Here's a look at some 2012 news and numbers worth bragging about.

(Photo: ) Is Tops:
1. Out of the 10 largest cities in the United States, Philadelphia has the most-visited destination
    website in, ranking above powerhouse destinations such as New York, Chicago,
    Los Angeles and San Diego. (Source: Quantcast) 
2. garnered more than 21 million pageviews, and its 6.1 million visits marks a 
    35% increase from 2011. 
3. 75% of people polled on said that their online visit improved their impression of
    the city. 
4. More than 1.5 million visits—26% of the site's traffic—came from phones and tablets.
5. The site is steadily building international traffic. In fact, people from 213 countries accounted
    for 513,000 visits. The top three countries driving traffic: Canada, United Kingdom and Germany.

New On
6. garnered 6.3 million pageviews, and its 2.6 million visits mark a 27% increase
    from the previous year.
7. An astounding 94% of respondents to a reader survey said they attended an
    attraction or an event featured on the site.
8. The blog made three innovative additions to the site, including:

  • Events Calendar: This curated calendar of events—readers' top-requested innovation—is chock full of happenings searchable by day, location or theme.
  • Seasonal Guides: These indispensable resources compile all existing seasonal content on one easy-to-browse page.
  • Google Field Trip: serves as Google's local content partner for the new Field Trip app. Philadelphia is the first city Google approached to provide them with content for this location-based app that acts like a pocket guide to all of a city's hidden treasures.

Social Media Soars:
9.  GPTMC's presence on Facebook, Twitter, Foodspotting, Foursquare, Instagram and Pinterest 
     engaged 310,000 fans and followers in 2012, a 74% increase from 2011.
10. 48% of out-of-town social media followers said they have planned a trip to Philadelphia based
      on a post viewed on one of GPTMC's social media properties.
11. Visit Philly's dynamic Facebook content engaged users, who clicked, commented and liked
      more than 750,000 times in 2012.
12. Visit Philly's Twitter followers retweeted GPTMC content more than 41,000 times and replied
      to and mentioned it 18,000 times.

Coming to GPTMC's social media world in 2013: a Facebook promotion and Pinterest contest promoting the With Art Philadelphia campaign and encouraging visitors to curate their own Philadelphia art experiences, a social media promotion that encourages visitors to explore the city's neighborhoods a little more deeply than they normally would and partnerships with local sports teams to leverage their passionate fan bases.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit or, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at
(800) 537-7676.

Tweet It: 12 stats that show why 2012 was a banner year for @VisitPhilly's web properties:


SOURCE Greater Philadelphia Tourism Marketing Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...