Welcome!

News Feed Item

Manchester United Signs Sponsorship Deal With Wahaha in China

First Sponsorship With Chinese Drinks Company Provides Exciting Opportunities to Club's 108 Million Followers in China

BEIJING -- (Marketwire) -- 01/15/13 -- Media OutReach -- (NYSE: MANU) The World's biggest football club, Manchester United, yesterday announced a new sponsorship with Chinese soft drinks manufacturer Wahaha.

The new three year deal will see the popular drinks brand become the Club's first Official Soft Drinks Partner in China.

Wahaha has been the largest beverage producer in China for the past 11 years, with branded products including milk drinks, soft drinks, energy drinks, bottled water, bottled tea, fruit juice, porridges and yoghurt beverages.

Founded in 1987, the company's Founder and CEO, Mr Zong Qinghou, lead the celebrations for Wahaha's 25th Anniversary, in Hangzhou at the opening of the Group's new shopping mall, just a year after United Manager, Sir Alex Ferguson celebrated his own 25th anniversary at the helm of the Club.

With 108 million followers in China the Club's latest commercial partnership to be announced this season will enable it to engage with the country's growing fan base.

Manchester United's Commercial Director, Richard Arnold said:

'This is the Club's first sponsorship of its kind in China and we are delighted to be able to work with a company which, like Manchester United, is dedicated to innovation and leadership in its field. Wahaha is one of the most iconic brands in China and one that has come to symbolise the dynamism and strength of the modern Chinese economy. What better way to endorse this modern-day success story than to partner with the number one club in the world's biggest sport?

'Manchester United has a long association with China, visiting 11 times to play friendly matches. The first time was in 1975 and the most recent visit in August last year. Sir Alex and his team were overwhelmed with the welcome they received from fans who packed the stadium in Shanghai. This new collaboration between United and Wahaha will enable us to engage with our local followers all year round through great products and activities.'

Zong Qinghou, CEO of Wahaha said:

'The partnership between China's largest beverage company and the world's top English football club is an inspiring and huge development for Wahaha. This year is a milestone year for the company. The announcement of partnering with Manchester United represents a perfect opening paragraph in the next chapter of our history. We will continue to provide high-quality health drinks for everyone and to fulfill our commitment of 'Win Happy Health, Wahaha is always around you.'

Company Logo
http://release.media-outreach.com/i/Download/471

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 60 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About Wahaha

Wahaha was founded in 1987 by Zong Qinghou. Under the leadership of Mr. Zong, in 2011, Wahaha's operation revenue reached RMB 67.9 billion, with an annual production capacity of more than 28 billion bottles of drinks, and RMB 12.3 billion in taxes. Wahaha was listed No.69 out of the top 500 Chinese manufacturing companies and ranked No.12 in China's private enterprises in terms of operating income. Out of every eight bottles of drink consumed in a country with a population of 1.3 billion, one of these bottles is a Wahaha product. Wahaha owns a national technology center, whose laboratory has passed the CNAS (China National Accreditation Service). The company also owns a center for post-doctoral studies and the Zhejiang key Laboratory of Food and Biological Engineering. Wahaha successively won the "Most Respectable Chinese Enterprise" five times and has earned AAA-level Credibility by National Industrial and Commercial Enterprises Credibility Rating System several times.

Wahaha has more than 60 branch offices in the country. Wahaha's procurement of agricultural products has reached RMB 35 billion driving the employment of 1.3 million rural labourers.

Wahaha's spending on social welfare activities has reached RMB 360 million.
The "25-year-old" Wahaha relies on the scientific concept of development to write its own history.

Contact
Kate Lowe
Manchester United Ltd
+44 (0) 161 868 8427
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).