Welcome!

News Feed Item

Manchester United Signs Sponsorship Deal With Wahaha in China

First Sponsorship With Chinese Drinks Company Provides Exciting Opportunities to Club's 108 Million Followers in China

BEIJING -- (Marketwire) -- 01/15/13 -- Media OutReach -- (NYSE: MANU) The World's biggest football club, Manchester United, yesterday announced a new sponsorship with Chinese soft drinks manufacturer Wahaha.

The new three year deal will see the popular drinks brand become the Club's first Official Soft Drinks Partner in China.

Wahaha has been the largest beverage producer in China for the past 11 years, with branded products including milk drinks, soft drinks, energy drinks, bottled water, bottled tea, fruit juice, porridges and yoghurt beverages.

Founded in 1987, the company's Founder and CEO, Mr Zong Qinghou, lead the celebrations for Wahaha's 25th Anniversary, in Hangzhou at the opening of the Group's new shopping mall, just a year after United Manager, Sir Alex Ferguson celebrated his own 25th anniversary at the helm of the Club.

With 108 million followers in China the Club's latest commercial partnership to be announced this season will enable it to engage with the country's growing fan base.

Manchester United's Commercial Director, Richard Arnold said:

'This is the Club's first sponsorship of its kind in China and we are delighted to be able to work with a company which, like Manchester United, is dedicated to innovation and leadership in its field. Wahaha is one of the most iconic brands in China and one that has come to symbolise the dynamism and strength of the modern Chinese economy. What better way to endorse this modern-day success story than to partner with the number one club in the world's biggest sport?

'Manchester United has a long association with China, visiting 11 times to play friendly matches. The first time was in 1975 and the most recent visit in August last year. Sir Alex and his team were overwhelmed with the welcome they received from fans who packed the stadium in Shanghai. This new collaboration between United and Wahaha will enable us to engage with our local followers all year round through great products and activities.'

Zong Qinghou, CEO of Wahaha said:

'The partnership between China's largest beverage company and the world's top English football club is an inspiring and huge development for Wahaha. This year is a milestone year for the company. The announcement of partnering with Manchester United represents a perfect opening paragraph in the next chapter of our history. We will continue to provide high-quality health drinks for everyone and to fulfill our commitment of 'Win Happy Health, Wahaha is always around you.'

Company Logo
http://release.media-outreach.com/i/Download/471

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 60 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About Wahaha

Wahaha was founded in 1987 by Zong Qinghou. Under the leadership of Mr. Zong, in 2011, Wahaha's operation revenue reached RMB 67.9 billion, with an annual production capacity of more than 28 billion bottles of drinks, and RMB 12.3 billion in taxes. Wahaha was listed No.69 out of the top 500 Chinese manufacturing companies and ranked No.12 in China's private enterprises in terms of operating income. Out of every eight bottles of drink consumed in a country with a population of 1.3 billion, one of these bottles is a Wahaha product. Wahaha owns a national technology center, whose laboratory has passed the CNAS (China National Accreditation Service). The company also owns a center for post-doctoral studies and the Zhejiang key Laboratory of Food and Biological Engineering. Wahaha successively won the "Most Respectable Chinese Enterprise" five times and has earned AAA-level Credibility by National Industrial and Commercial Enterprises Credibility Rating System several times.

Wahaha has more than 60 branch offices in the country. Wahaha's procurement of agricultural products has reached RMB 35 billion driving the employment of 1.3 million rural labourers.

Wahaha's spending on social welfare activities has reached RMB 360 million.
The "25-year-old" Wahaha relies on the scientific concept of development to write its own history.

Contact
Kate Lowe
Manchester United Ltd
+44 (0) 161 868 8427
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.