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Amway Launches NUTRILITE® Kids MULTIPOPS™ with Video Contest

Daily multivitamin "pops" with flavor, offering fun way to build healthy supplement routines for children

ADA, Mich., Jan. 16, 2013 /PRNewswire/ -- Caution:  Nutrilite's new children's vitamin may cause a "kid in a candy store" reaction with the recent launch of its NUTRILITE® Kids MULTIPOPS™ Multivitamin. Inspired by an iconic candy of the '70s, the daily sugar-free multivitamin features grape-flavored crystals that pop and fizz in your mouth and contains natural ingredients void of artificial colors, flavors or preservatives. Its unexpected combination of flavor and fun will spark amusing responses by children that can lead to more than $50,000 in prizes as winners of the "MULTIPOPS Video Contest."

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55820-amway-nutrilite-kids-multipops-daily-multivitamin-video-contest

(Photo: http://photos.prnewswire.com/prnh/20130116/MM42402 )

Hosted by NUTRILITE, the world's No. 1 selling vitamins and dietary supplements brand*, exclusively from Amway, the video contest calls on parents and/or guardians to capture and share their child's first-time trial of the product for a chance to reap the rewards. Children must be ages four or older.

Selected by an online popular vote, the top 10 videos will each win a $5,000 savings bond and one-year supply of NUTRILITE Kids MULTIPOPS Multivitamin. One grand prize winner will also receive an all-expense paid trip for a family of four to Walt Disney World.

Contestants may upload their videos to MultiPopsReactions.com from December 10, 2012 to March 11, 2013. No purchase is necessary. Official contest rules are available at www.facebook.com/NutriliteUS.

NUTRILITE Kids MULTIPOPS Multivitamin is a fun way to ensure children receive the proper nutrients daily. Each pouch:

  • provides 18 essential vitamins and minerals, with many at 100 percent or more of the recommended daily value for children ages four and above
  • is sugar free and naturally sweetened with Stevia
  • includes natural fruit concentrates from guava, papaya, passion fruit and pineapple and is free of artificial colors, flavors or preservatives

"It's important to include a daily multivitamin as part of a healthy routine for your child's development. But, it can be a challenge for kids to take their vitamins consistently," said Amway North America Vice President of Marketing Jori Hartwig. "MULTIPOPS will help get them excited about taking vitamins every day. It's fun, great tasting and good for them, too."

NUTRILITE Kids MULTIPOPS Multivitamins are available exclusively through Amway Independent Business Owners or at www.amway.com/nutrilite. A box of 30 packets has a suggested retail price of $29.99.

About Nutrilite
NUTRILITE, exclusively from Amway, is the world's No. 1 selling vitamins and dietary supplements brand*. Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms.* Nutrilite farms are located in California, Washington, Mexico, and Brazil.

About Amway
Amway is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $10.9 billion in 2011. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, the Ada, Mich.-based company offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide.  For more information and news about Amway, visit news.amway.com

*Source: Euromonitor International Limited; www.euromonitor.com/amway-claims.

SOURCE Amway

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