Welcome!

News Feed Item

Sundance Channel And Diageo Partner On Dynamic Multi-Platform Sponsorship Deal

Network Dives into the Search for Captain Morgan's Lost Fleet with New DocumentaryThe Unsinkable Henry Morgan Airing on Sundance Channel on January 20th; Film Will Screen at a Sundance Channel Event during the 2013 Sundance Film Festival

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- Sundance Channel and Diageo have partnered on a multi-platform, multi-brand sponsorship deal and production project to be launched at the upcoming 2013 Sundance Film Festival. With a variety of activities and a major presence, Diageo's Captain Morgan, Ciroc and Bulleit Bourbon brands will come to life at Sundance Channel's headquarters on Main Street in Park City, Utah during the festival.

(Photo: http://photos.prnewswire.com/prnh/20130116/NY43544)

Ciroc will excite Sundance Channel HQ visitors with musical stylings from their in-house DJ each day of the festival. On Sunday, January 20th, Tom Bulleit and Jeymes Samuel, the director of They Die by Dawn, will host an exclusive event at the Sundance Channel HQ where they will debut a trailer for the upcoming They Die by Dawn premiere. The video short will highlight the visionary spirits of both Tom Bulleit and Jeymes Samuel, bringing to life the spirit of both the Bulleit Bourbon brand and the upcoming film.  

As part of an ongoing effort to bring the history of one of the world's most renowned privateers to life, the Captain Morgan brand and Sundance Channel have aligned with award-winning director Michael Haussman to create The Unsinkable Henry Morgan, a documentary film exploring the myths and legends surrounding Captain Henry Morgan's conquests in Panama, premiering on Sunday, January 20, 2013 at 9:35 PM ET.

On the evening of Friday, January 18th, the film will be screened at the Filmmaker Lodge in Park City, with an after-party taking place at Sundance Channel HQ. Fritz Hanselmann, the lead archaeologist featured in the film, will emcee the event and director Michael Haussman, as well as New York Times bestselling author of "Empire of the Blue Water," Stephan Talty, will both participate in a Q&A session. Bringing the Captain Morgan brand to life, the HQ will display a 10-foot replica of The Satisfaction, Captain Morgan's flagship, during the event. Additionally, there will be photographs from the documentary's shipwreck expedition, behind-the-scenes shots from filming, and a replica of Captain Morgan's iconic red coat on display for HQ visitors to observe.

The innovative 30-minute documentary follows a team of prestigious artists and experts, including Academy Award-winning costume designer Colleen Atwood and bestselling author Stephan Talty, as they traverse the Central American country formulating a cultural impression of Morgan's legacy in Panama today.

"Most people have at least heard of the infamous Captain Morgan, but to this day, I don't know if people know whether he was real or just a fictitious pirate. For me, that was the most intriguing reason to take on the project," explained Haussman. "Our artists and experts acted as investigators, using their skills to paint a more accurate picture of Henry Morgan, the man. What we were not prepared for was the enormous scale of his feats, or the historical significance his conquering of Panama played in re-shaping the country and the decline of the Spanish Empire forever."

Part of the journey to create The Unsinkable Henry Morgan included diving into the search for Captain Henry Morgan's lost fleet – an underwater archeological expedition in search of the five ships Morgan lost in 1671 off the coast of Panama on the shallow Lajas Reef, which included his flagship The Satisfaction. The project began in September 2010, when a team of leading U.S. archeologists, led by Frederick "Fritz" Hanselmann discovered six iron cannons belonging to Morgan. Armed with funding from the Captain Morgan brand, the team discovered and excavated artifacts from a 17th century wooden shipwreck near where Morgan's ships were lost.

Drawing inspiration from the cast of colorful characters and historic sites visited during their travels in Panama, the team of artists and experts returned to their respective studios to create beautiful modern-day works of art, including a replica of Morgan's iconic red coat and a 10-foot recreation of The Satisfaction, that bring the re-imagined adventures of Henry Morgan to life.

The team of artists and experts, who joined Haussman for the journey to Panama, includes: 

  • The Historian – Stephan Talty is the New York Times bestselling author of Empire of the Blue Water, an account of Captain Morgan's army and the epic battle for the Americas. He has studied the privateer extensively and has a deep understanding of the everyday lives of Morgan and his crew.
  • The Costume Designer – Academy Award-winner and one of the most accomplished costume designers in all of Hollywood, Colleen Atwood, drew inspiration from her Panamanian adventure to design a stunning contemporary rendition of Morgan's most famous wardrobe staple – his iconic red coat.
  • The Set Designers – Italian production designer Dante Ferretti, who has designed sets for well-known films including Gangs of New York, The Aviator and Hugo, and his apprentice, Carlos Aloisio, built an incredible 10-foot replica of Morgan's flagship, The Satisfaction.
  • The Artists – The Australian comic book artist, Ben Templesmith, best known for his comics Fell, 30 Days of Night and The Nightmare Factory, and award-winning comic book creator, Michael Bendis, known for Marvel Comics Ultimate Universe and JINX crime comics, partnered to create a one-of-a-kind graphic novel based on Henry Morgan's adventures in Panama.

"The Unsinkable Henry Morgan is the latest chapter in the Captain Morgan brand's ongoing quest to tell the story of one of the most fascinating privateers of all time," said Tom Herbst, Vice President of Rums, Diageo North America. "Our hope is that viewers walk away feeling inspired to lead a life rich in adventure by a man who was and is so much more than just our brand icon." He continued, "We were thrilled to be able to collaborate with Sundance Channel on this project. With their unrivaled connections in the documentary and independent filmmaking world, and their ability to create unique sponsorship tools, we have effectively been able to bring the Captain Morgan brand to life."

"At Sundance Channel we're always looking for daring and innovative ways for our sponsors to connect with our highly curious and connected audience. By working closely with Diageo, we were able to design an extremely specific and effective content play for their brand at both the Sundance Film Festival and on our channel.  We are delighted that we were able to play an integral role in the production of The Unsinkable Henry Morgan and we look forward to sharing it with our audience," stated Sarah Barnett, Sundance Channel General Manager.

The Captain Morgan brand reminds adult consumers, whether diving into the history of Captain Henry Morgan from the comfort of your couch, or setting sail on a new adventure: Raise your glass – always in moderation!

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Sundance Channel
Sundance Channel is the destination for What's Next, Now. Showcasing both today's creative icons and the emerging talent of tomorrow, Sundance Channel tells credible, authentic, and emotionally immersive stories of Invention, Fashion, Film, Travel, Design, and Enterprise. Launched in 1996 and owned and operated by AMC Networks Inc, Sundance Channel provides perspectives dedicated to founder Robert Redford's mission to celebrate creativity. sundancechannel.com

About Michael Haussman
Michael Haussman is a director, writer and artist, whose internationally acclaimed commercials for brands like Levi's, Diesel, and Guinness have won numerous awards. He has also directed music videos for such artists as Justin Timberlake, Madonna, Chemical Brothers, Kanye West, Usher, Shakira, Jennifer Lopez, Eric Clapton, and B.B. King, which have won several MTV and VH1 awards, including twice MTV 'Music Video Of The Year.'  Haussman wrote and directed the experimental film, RHINOCEROS HUNTING IN BUDAPEST, which premiered at the Sundance Film Festival.

Contacts:



Sari Brecher

Elana Mayerfield

Katie Zach

Diageo

Sundance Channel

Taylor

646.223.2019                 

646.273.7375

704.644.6914

[email protected]      

[email protected]      

[email protected]

SOURCE Diageo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...