Welcome!

News Feed Item

Sundance Channel And Diageo Partner On Dynamic Multi-Platform Sponsorship Deal

Network Dives into the Search for Captain Morgan's Lost Fleet with New DocumentaryThe Unsinkable Henry Morgan Airing on Sundance Channel on January 20th; Film Will Screen at a Sundance Channel Event during the 2013 Sundance Film Festival

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- Sundance Channel and Diageo have partnered on a multi-platform, multi-brand sponsorship deal and production project to be launched at the upcoming 2013 Sundance Film Festival. With a variety of activities and a major presence, Diageo's Captain Morgan, Ciroc and Bulleit Bourbon brands will come to life at Sundance Channel's headquarters on Main Street in Park City, Utah during the festival.

(Photo: http://photos.prnewswire.com/prnh/20130116/NY43544)

Ciroc will excite Sundance Channel HQ visitors with musical stylings from their in-house DJ each day of the festival. On Sunday, January 20th, Tom Bulleit and Jeymes Samuel, the director of They Die by Dawn, will host an exclusive event at the Sundance Channel HQ where they will debut a trailer for the upcoming They Die by Dawn premiere. The video short will highlight the visionary spirits of both Tom Bulleit and Jeymes Samuel, bringing to life the spirit of both the Bulleit Bourbon brand and the upcoming film.  

As part of an ongoing effort to bring the history of one of the world's most renowned privateers to life, the Captain Morgan brand and Sundance Channel have aligned with award-winning director Michael Haussman to create The Unsinkable Henry Morgan, a documentary film exploring the myths and legends surrounding Captain Henry Morgan's conquests in Panama, premiering on Sunday, January 20, 2013 at 9:35 PM ET.

On the evening of Friday, January 18th, the film will be screened at the Filmmaker Lodge in Park City, with an after-party taking place at Sundance Channel HQ. Fritz Hanselmann, the lead archaeologist featured in the film, will emcee the event and director Michael Haussman, as well as New York Times bestselling author of "Empire of the Blue Water," Stephan Talty, will both participate in a Q&A session. Bringing the Captain Morgan brand to life, the HQ will display a 10-foot replica of The Satisfaction, Captain Morgan's flagship, during the event. Additionally, there will be photographs from the documentary's shipwreck expedition, behind-the-scenes shots from filming, and a replica of Captain Morgan's iconic red coat on display for HQ visitors to observe.

The innovative 30-minute documentary follows a team of prestigious artists and experts, including Academy Award-winning costume designer Colleen Atwood and bestselling author Stephan Talty, as they traverse the Central American country formulating a cultural impression of Morgan's legacy in Panama today.

"Most people have at least heard of the infamous Captain Morgan, but to this day, I don't know if people know whether he was real or just a fictitious pirate. For me, that was the most intriguing reason to take on the project," explained Haussman. "Our artists and experts acted as investigators, using their skills to paint a more accurate picture of Henry Morgan, the man. What we were not prepared for was the enormous scale of his feats, or the historical significance his conquering of Panama played in re-shaping the country and the decline of the Spanish Empire forever."

Part of the journey to create The Unsinkable Henry Morgan included diving into the search for Captain Henry Morgan's lost fleet – an underwater archeological expedition in search of the five ships Morgan lost in 1671 off the coast of Panama on the shallow Lajas Reef, which included his flagship The Satisfaction. The project began in September 2010, when a team of leading U.S. archeologists, led by Frederick "Fritz" Hanselmann discovered six iron cannons belonging to Morgan. Armed with funding from the Captain Morgan brand, the team discovered and excavated artifacts from a 17th century wooden shipwreck near where Morgan's ships were lost.

Drawing inspiration from the cast of colorful characters and historic sites visited during their travels in Panama, the team of artists and experts returned to their respective studios to create beautiful modern-day works of art, including a replica of Morgan's iconic red coat and a 10-foot recreation of The Satisfaction, that bring the re-imagined adventures of Henry Morgan to life.

The team of artists and experts, who joined Haussman for the journey to Panama, includes: 

  • The Historian – Stephan Talty is the New York Times bestselling author of Empire of the Blue Water, an account of Captain Morgan's army and the epic battle for the Americas. He has studied the privateer extensively and has a deep understanding of the everyday lives of Morgan and his crew.
  • The Costume Designer – Academy Award-winner and one of the most accomplished costume designers in all of Hollywood, Colleen Atwood, drew inspiration from her Panamanian adventure to design a stunning contemporary rendition of Morgan's most famous wardrobe staple – his iconic red coat.
  • The Set Designers – Italian production designer Dante Ferretti, who has designed sets for well-known films including Gangs of New York, The Aviator and Hugo, and his apprentice, Carlos Aloisio, built an incredible 10-foot replica of Morgan's flagship, The Satisfaction.
  • The Artists – The Australian comic book artist, Ben Templesmith, best known for his comics Fell, 30 Days of Night and The Nightmare Factory, and award-winning comic book creator, Michael Bendis, known for Marvel Comics Ultimate Universe and JINX crime comics, partnered to create a one-of-a-kind graphic novel based on Henry Morgan's adventures in Panama.

"The Unsinkable Henry Morgan is the latest chapter in the Captain Morgan brand's ongoing quest to tell the story of one of the most fascinating privateers of all time," said Tom Herbst, Vice President of Rums, Diageo North America. "Our hope is that viewers walk away feeling inspired to lead a life rich in adventure by a man who was and is so much more than just our brand icon." He continued, "We were thrilled to be able to collaborate with Sundance Channel on this project. With their unrivaled connections in the documentary and independent filmmaking world, and their ability to create unique sponsorship tools, we have effectively been able to bring the Captain Morgan brand to life."

"At Sundance Channel we're always looking for daring and innovative ways for our sponsors to connect with our highly curious and connected audience. By working closely with Diageo, we were able to design an extremely specific and effective content play for their brand at both the Sundance Film Festival and on our channel.  We are delighted that we were able to play an integral role in the production of The Unsinkable Henry Morgan and we look forward to sharing it with our audience," stated Sarah Barnett, Sundance Channel General Manager.

The Captain Morgan brand reminds adult consumers, whether diving into the history of Captain Henry Morgan from the comfort of your couch, or setting sail on a new adventure: Raise your glass – always in moderation!

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Sundance Channel
Sundance Channel is the destination for What's Next, Now. Showcasing both today's creative icons and the emerging talent of tomorrow, Sundance Channel tells credible, authentic, and emotionally immersive stories of Invention, Fashion, Film, Travel, Design, and Enterprise. Launched in 1996 and owned and operated by AMC Networks Inc, Sundance Channel provides perspectives dedicated to founder Robert Redford's mission to celebrate creativity. sundancechannel.com

About Michael Haussman
Michael Haussman is a director, writer and artist, whose internationally acclaimed commercials for brands like Levi's, Diesel, and Guinness have won numerous awards. He has also directed music videos for such artists as Justin Timberlake, Madonna, Chemical Brothers, Kanye West, Usher, Shakira, Jennifer Lopez, Eric Clapton, and B.B. King, which have won several MTV and VH1 awards, including twice MTV 'Music Video Of The Year.'  Haussman wrote and directed the experimental film, RHINOCEROS HUNTING IN BUDAPEST, which premiered at the Sundance Film Festival.

Contacts:



Sari Brecher

Elana Mayerfield

Katie Zach

Diageo

Sundance Channel

Taylor

646.223.2019                 

646.273.7375

704.644.6914

sari.brecher@diageo.com      

emayerfield@amcnetworks.com      

kzach@taylorstrategy.com

SOURCE Diageo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
In the first article of this three-part series on hybrid cloud security, we discussed the Shared Responsibility Model and examined how the most common attack strategies persist, are amplified, or are mitigated as assets move from data centers to the cloud. Today, we’ll look at some of the unique security challenges that are introduced by public cloud environments. While cloud computing delivers many operational, cost-saving and security benefits, it takes place in a public, shared and on-demand ...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...