Welcome!

News Feed Item

POP Acquired by Advance Publications

Leading Independent Digital Agency Joins Forces With Media and Publishing Powerhouse

SEATTLE, WA -- (Marketwire) -- 01/16/13 -- POP today announced that it has been acquired by Advance Publications Inc., parent company of Condé Nast (the owner of iconic brands such as Wired, Vogue, Vanity Fair, The New Yorker and GQ).

POP was founded in 1996 by its current CEO, Bill Predmore. Without outside investment or influence, POP organically grew into one of North America's largest independent digital agencies, with non-media revenue for 2012 eclipsing US $35 million, an increase of more than 30% from 2011. POP's staff now includes more than 200 full-time employees in its offices in Seattle and San José, Costa Rica.

2012 was POP's tenth consecutive year of double-digit revenue growth. It achieved this benchmark by creating compelling, results-driven interactive experiences for the desktop, mobile phones, tablets and digital environments. POP's current stable of long-term clients includes Nike, Microsoft, Target, The Home Depot, Toyota and the Sydney Opera House.

POP will operate as an independent division of Advance Publications.

"We are proud to join the Advance family and look forward to helping Advance as they continue their progress in the digital media space," said POP Founder and CEO Bill Predmore. "With Advance we now have access to resources that will support our expansion in North America and beyond. By collaborating with our sister companies POP will be in a position to offer new and better solutions to clients. And as a division of Advance we can pursue these objectives while continuing to operate in a truly independent manner."

POP added 48 new positions in 2012 and expects to add a similar number in 2013. No layoffs or other personnel changes will be made as a result of the acquisition. POP will continue to be led by its Founder and CEO, Bill Predmore, in conjunction with its current management team.

"We admire what POP has accomplished: carrying out exceptional work for some of the finest consumer brands, posting consistently strong financial performance and building a solid management team that is committed to the long-term success of the agency," said Steve Newhouse, Chairman of Advance.net, the digital division of Advance Publications. "As the transition to a digitally-centered world continues, the demand for the services of pure-play digital agencies will only grow stronger. POP is incredibly well-positioned to offer consumer brands something special: world-class thinking and best-of-breed services coupled with a genuinely collaborative approach that delivers great results."

"As digital becomes an increasingly significant part of our business, the need for collaboration with thoughtful, forward-looking, digital-first thinkers is critical," said Bob Sauerberg, President of Condé Nast. "In POP we will have a sister company with nearly two decades in the digital trenches, and we look forward to the many opportunities we'll have to work together."

Peter King Hunsinger, President and Publisher of the Golf Digest Companies, and a former Publisher of Vanity Fair, Architectural Digest and GQ, will be the Condé Nast liaison to POP.

"For the past 16 years we have run the agency with a long-term perspective," commented Predmore. "In Advance we found a kindred spirit who has a proven track-record of thinking in decades, rather than quarters. They have demonstrated the relentless patience required to build brands that can stand the test of time. By joining Advance we will have the support required to succeed in our goal of creating a world-class, independent global digital agency capable of enduring far into the future."

POP was advised on the transaction by Madison Alley Global Ventures.

POP is a digital marketing agency that crafts interactive experiences for the web, mobile devices and emerging digital platforms. POP works with Fortune 1000 brands, including Target, Toyota, Microsoft and Nike. Founded in 1996, POP has over 200 employees working from offices in Seattle and San José, Costa Rica. For more information about POP please visit www.popagency.com or find POP on Facebook at www.facebook.com/POP.

Advance Publications, Inc., is a privately held communications company that, directly or through subsidiaries, owns Condé Nast, Parade Publications, Fairchild Fashion Media, American City Business Journals, the Golf Digest Companies, and newspapers in more than twenty-five American cities; Advance Publications' affiliated companies also have extensive interests in cable television and Internet sites, and significant ownership stakes in Discovery Communications and Reddit Inc.


Contact:
Bill Predmore
Founder & CEO
(206) 353-7997
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., will introduce you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He will explore applications in several industries and discuss technologies that allow the deployment of advanced visualization solutions to the cloud.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...