Welcome!

News Feed Item

TCEB Joins Public-private Sectors in a Commitment to Completing "Chiang Mai MICE Development Master Plan"

BANGKOK, Jan. 17, 2013 /PRNewswire/ --

  • MICE to boost Chiang Mai economy all year round

The Thailand Convention & Exhibition Bureau (Public Organization) or TCEB joined force with eight key government and private organizations in Chiang Mai in laying a framework for further development of Chiang Mai as a world-class MICE destination. The framework, achieved at the Chiang Mai MICE Summit held in Chiang Mai today, is also a part of the stakeholders' efforts to translate the government's "Chiang Mai's Year of MICE" into concrete action.

(Photo: http://photos.prnewswire.com/prnh/20130117/HK44100 )

Chiang Mai MICE Summit was convened by the collaboration between TCEB, Chiang Mai province, the Chiang Mai Provincial Administration, Chiang Mai Chamber of Commerce, Chiang Mai tourism Business Association, the Office of Commercial Affairs Chiang Mai, TAT Chiang Mai Office, Chiang Mai Creative City (CMCC) and Chiang Mai University. The main objective was to draw a framework for a master plan for developing Chiang Mai as the MICE destination for Thailand and ASEAN in five years.

Mr. Thanin Supasaen, Chiang Mai Governor, said, "Chiang Mai is a center of the Northern region of Thailand with easy connection to high potential neighboring countries. Despite its huge economic potential, most people still know Chiang Mai only as a cultural tourism destination. As a result, the province's economy relies mainly on the travel season and lack overall business promotion master plan. Our effort to draw a concrete master plan and clear strategy to make Chiang Mai a MICE Destination will surely promotes development in all areas and generate more income to business operators and the locals throughout the year. The cooperation among the nine organizations today is clearly a significant move to draw Chiang Mai's own future by Chiang Mai stakeholders."

Mr. Narong Kongprasert, President of the Chiang Mai Chamber of Commerce, said, "The rapid development of regional cooperation framework, be it ASEAN, AEC, Greater Mekong Subregion and Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) will mean more and more demand for meetings, conventions and exhibitions in the member countries. This also means greater opportunities for business, economic expansion and cooperation across all areas. Being the center of the region, Chiang Mai, which already has high potential and capabilities, has to optimize its potential and capability in order to reap the increasing opportunities presented in the future. In the end, Chiang Mai will be able to become a key mechanism in driving the country's competitive advantages in the global market."

Chiang Mai has very strong infrastructure advantages which support the city's plan to become a MICE destination. The province has a total of more than 33,000 hotel rooms. Chiang Mai International Airport is the country's third largest airport in Thailand, after Suvarnaphumi and Don Mueang International Airports respectively. It handles 401 domestic flights and 76 international flights per week, or a total of 12,377 flights per year. The airport can handle maximum of eight million passengers and 30,000 tonnes of cargo. In high seasons, seven airlines, including Air Bagan, China Eastern Airlines, Korean Air, SilkAir, Thai AirAsia, China Airlines and Air Asia, increase flight frequency to meet with the increasing demand.

Mr. Thongchai Sridama, Acting TCEB President, said, "The cooperation in setting the clear framework for developing Chiang Mai as a MICE Destination is a significant strategic move for the country. Generally, spending per head of MICE travelers is 2-3 times higher than general travelers. More importantly, there is no season and MICE can generate income all year round. The shared commitment announced today by involved local organization is a very good beginning. Lessons learned from other countries showed that the success of a MICE city is driven by local people and administration and with support from the central government. What Chiang Mai has done today is already on the right track. TCEB is also ready to fully support Chiang Mai and concerned public and private agencies in making Chiang Mai a true MICE Destination, which will in the end drive overall national economic development. We are ready to encourage knowledge sharing and improvement of service standard for hotels, restaurants, meeting and convention facilities, travel destinations and others in order to help boost trade and investment in the long run."

According to the Chiang Mai MICE Destination master plan, the development will be divided into three phases. In Phase 1, which begins in 2013, domestic MICE will be set as the target while all concerned agencies work together to improve infrastructure. By positioning Chiang Mai as a strategic MICE City, various education campaigns will be introduced. In the second phase, from 2014-2015, promotion will be extended beyond domestic MICE but covers regional cooperation blocks, including GMS, BIMSTEC and Chiang Mai Twin Cities. These cities will work closely together to grow the market. While business and economic growth progresses, the balance between business and cultural development have to be achieved. In the third phase (2016-2017), all agreed to promote Chiang Mai as a Global MICE City with capability of handling world's mega events.

The MICE Destination framework will be submitted to the Cabinet for acknowledgement later.

In 2012, the total value of MICE industry in Chiang Mai reached 3,859.3 million. Out of this 3,764.8 million baht was contributed by 46,826 foreign MICE travelers while the remaining 94.52 million incomes was generated by 22,150 domestic MICE travelers. The total number of MICE event held in Chiang Mai in 2011 is 491 events per year.

www.tceb.or.th

For more information please contact;

Thailand Convention & Exhibition Bureau

Ms. Arisara Thanuplang
Tel: +662-694-6095
[email protected]

Mr. Sumet Kanchanapan
Tel: +662-694-6096
[email protected]

SOURCE Thailand Convention & Exhibition Bureau (TCEB)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...