Welcome!

News Feed Item

TCEB Joins Public-private Sectors in a Commitment to Completing "Chiang Mai MICE Development Master Plan"

BANGKOK, Jan. 17, 2013 /PRNewswire/ --

  • MICE to boost Chiang Mai economy all year round

The Thailand Convention & Exhibition Bureau (Public Organization) or TCEB joined force with eight key government and private organizations in Chiang Mai in laying a framework for further development of Chiang Mai as a world-class MICE destination. The framework, achieved at the Chiang Mai MICE Summit held in Chiang Mai today, is also a part of the stakeholders' efforts to translate the government's "Chiang Mai's Year of MICE" into concrete action.

(Photo: http://photos.prnewswire.com/prnh/20130117/HK44100 )

Chiang Mai MICE Summit was convened by the collaboration between TCEB, Chiang Mai province, the Chiang Mai Provincial Administration, Chiang Mai Chamber of Commerce, Chiang Mai tourism Business Association, the Office of Commercial Affairs Chiang Mai, TAT Chiang Mai Office, Chiang Mai Creative City (CMCC) and Chiang Mai University. The main objective was to draw a framework for a master plan for developing Chiang Mai as the MICE destination for Thailand and ASEAN in five years.

Mr. Thanin Supasaen, Chiang Mai Governor, said, "Chiang Mai is a center of the Northern region of Thailand with easy connection to high potential neighboring countries. Despite its huge economic potential, most people still know Chiang Mai only as a cultural tourism destination. As a result, the province's economy relies mainly on the travel season and lack overall business promotion master plan. Our effort to draw a concrete master plan and clear strategy to make Chiang Mai a MICE Destination will surely promotes development in all areas and generate more income to business operators and the locals throughout the year. The cooperation among the nine organizations today is clearly a significant move to draw Chiang Mai's own future by Chiang Mai stakeholders."

Mr. Narong Kongprasert, President of the Chiang Mai Chamber of Commerce, said, "The rapid development of regional cooperation framework, be it ASEAN, AEC, Greater Mekong Subregion and Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) will mean more and more demand for meetings, conventions and exhibitions in the member countries. This also means greater opportunities for business, economic expansion and cooperation across all areas. Being the center of the region, Chiang Mai, which already has high potential and capabilities, has to optimize its potential and capability in order to reap the increasing opportunities presented in the future. In the end, Chiang Mai will be able to become a key mechanism in driving the country's competitive advantages in the global market."

Chiang Mai has very strong infrastructure advantages which support the city's plan to become a MICE destination. The province has a total of more than 33,000 hotel rooms. Chiang Mai International Airport is the country's third largest airport in Thailand, after Suvarnaphumi and Don Mueang International Airports respectively. It handles 401 domestic flights and 76 international flights per week, or a total of 12,377 flights per year. The airport can handle maximum of eight million passengers and 30,000 tonnes of cargo. In high seasons, seven airlines, including Air Bagan, China Eastern Airlines, Korean Air, SilkAir, Thai AirAsia, China Airlines and Air Asia, increase flight frequency to meet with the increasing demand.

Mr. Thongchai Sridama, Acting TCEB President, said, "The cooperation in setting the clear framework for developing Chiang Mai as a MICE Destination is a significant strategic move for the country. Generally, spending per head of MICE travelers is 2-3 times higher than general travelers. More importantly, there is no season and MICE can generate income all year round. The shared commitment announced today by involved local organization is a very good beginning. Lessons learned from other countries showed that the success of a MICE city is driven by local people and administration and with support from the central government. What Chiang Mai has done today is already on the right track. TCEB is also ready to fully support Chiang Mai and concerned public and private agencies in making Chiang Mai a true MICE Destination, which will in the end drive overall national economic development. We are ready to encourage knowledge sharing and improvement of service standard for hotels, restaurants, meeting and convention facilities, travel destinations and others in order to help boost trade and investment in the long run."

According to the Chiang Mai MICE Destination master plan, the development will be divided into three phases. In Phase 1, which begins in 2013, domestic MICE will be set as the target while all concerned agencies work together to improve infrastructure. By positioning Chiang Mai as a strategic MICE City, various education campaigns will be introduced. In the second phase, from 2014-2015, promotion will be extended beyond domestic MICE but covers regional cooperation blocks, including GMS, BIMSTEC and Chiang Mai Twin Cities. These cities will work closely together to grow the market. While business and economic growth progresses, the balance between business and cultural development have to be achieved. In the third phase (2016-2017), all agreed to promote Chiang Mai as a Global MICE City with capability of handling world's mega events.

The MICE Destination framework will be submitted to the Cabinet for acknowledgement later.

In 2012, the total value of MICE industry in Chiang Mai reached 3,859.3 million. Out of this 3,764.8 million baht was contributed by 46,826 foreign MICE travelers while the remaining 94.52 million incomes was generated by 22,150 domestic MICE travelers. The total number of MICE event held in Chiang Mai in 2011 is 491 events per year.

www.tceb.or.th

For more information please contact;

Thailand Convention & Exhibition Bureau

Ms. Arisara Thanuplang
Tel: +662-694-6095
[email protected]

Mr. Sumet Kanchanapan
Tel: +662-694-6096
[email protected]

SOURCE Thailand Convention & Exhibition Bureau (TCEB)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.