Welcome!

News Feed Item

TCEB Joins Public-private Sectors in a Commitment to Completing "Chiang Mai MICE Development Master Plan"

BANGKOK, Jan. 17, 2013 /PRNewswire/ --

  • MICE to boost Chiang Mai economy all year round

The Thailand Convention & Exhibition Bureau (Public Organization) or TCEB joined force with eight key government and private organizations in Chiang Mai in laying a framework for further development of Chiang Mai as a world-class MICE destination. The framework, achieved at the Chiang Mai MICE Summit held in Chiang Mai today, is also a part of the stakeholders' efforts to translate the government's "Chiang Mai's Year of MICE" into concrete action.

(Photo: http://photos.prnewswire.com/prnh/20130117/HK44100 )

Chiang Mai MICE Summit was convened by the collaboration between TCEB, Chiang Mai province, the Chiang Mai Provincial Administration, Chiang Mai Chamber of Commerce, Chiang Mai tourism Business Association, the Office of Commercial Affairs Chiang Mai, TAT Chiang Mai Office, Chiang Mai Creative City (CMCC) and Chiang Mai University. The main objective was to draw a framework for a master plan for developing Chiang Mai as the MICE destination for Thailand and ASEAN in five years.

Mr. Thanin Supasaen, Chiang Mai Governor, said, "Chiang Mai is a center of the Northern region of Thailand with easy connection to high potential neighboring countries. Despite its huge economic potential, most people still know Chiang Mai only as a cultural tourism destination. As a result, the province's economy relies mainly on the travel season and lack overall business promotion master plan. Our effort to draw a concrete master plan and clear strategy to make Chiang Mai a MICE Destination will surely promotes development in all areas and generate more income to business operators and the locals throughout the year. The cooperation among the nine organizations today is clearly a significant move to draw Chiang Mai's own future by Chiang Mai stakeholders."

Mr. Narong Kongprasert, President of the Chiang Mai Chamber of Commerce, said, "The rapid development of regional cooperation framework, be it ASEAN, AEC, Greater Mekong Subregion and Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) will mean more and more demand for meetings, conventions and exhibitions in the member countries. This also means greater opportunities for business, economic expansion and cooperation across all areas. Being the center of the region, Chiang Mai, which already has high potential and capabilities, has to optimize its potential and capability in order to reap the increasing opportunities presented in the future. In the end, Chiang Mai will be able to become a key mechanism in driving the country's competitive advantages in the global market."

Chiang Mai has very strong infrastructure advantages which support the city's plan to become a MICE destination. The province has a total of more than 33,000 hotel rooms. Chiang Mai International Airport is the country's third largest airport in Thailand, after Suvarnaphumi and Don Mueang International Airports respectively. It handles 401 domestic flights and 76 international flights per week, or a total of 12,377 flights per year. The airport can handle maximum of eight million passengers and 30,000 tonnes of cargo. In high seasons, seven airlines, including Air Bagan, China Eastern Airlines, Korean Air, SilkAir, Thai AirAsia, China Airlines and Air Asia, increase flight frequency to meet with the increasing demand.

Mr. Thongchai Sridama, Acting TCEB President, said, "The cooperation in setting the clear framework for developing Chiang Mai as a MICE Destination is a significant strategic move for the country. Generally, spending per head of MICE travelers is 2-3 times higher than general travelers. More importantly, there is no season and MICE can generate income all year round. The shared commitment announced today by involved local organization is a very good beginning. Lessons learned from other countries showed that the success of a MICE city is driven by local people and administration and with support from the central government. What Chiang Mai has done today is already on the right track. TCEB is also ready to fully support Chiang Mai and concerned public and private agencies in making Chiang Mai a true MICE Destination, which will in the end drive overall national economic development. We are ready to encourage knowledge sharing and improvement of service standard for hotels, restaurants, meeting and convention facilities, travel destinations and others in order to help boost trade and investment in the long run."

According to the Chiang Mai MICE Destination master plan, the development will be divided into three phases. In Phase 1, which begins in 2013, domestic MICE will be set as the target while all concerned agencies work together to improve infrastructure. By positioning Chiang Mai as a strategic MICE City, various education campaigns will be introduced. In the second phase, from 2014-2015, promotion will be extended beyond domestic MICE but covers regional cooperation blocks, including GMS, BIMSTEC and Chiang Mai Twin Cities. These cities will work closely together to grow the market. While business and economic growth progresses, the balance between business and cultural development have to be achieved. In the third phase (2016-2017), all agreed to promote Chiang Mai as a Global MICE City with capability of handling world's mega events.

The MICE Destination framework will be submitted to the Cabinet for acknowledgement later.

In 2012, the total value of MICE industry in Chiang Mai reached 3,859.3 million. Out of this 3,764.8 million baht was contributed by 46,826 foreign MICE travelers while the remaining 94.52 million incomes was generated by 22,150 domestic MICE travelers. The total number of MICE event held in Chiang Mai in 2011 is 491 events per year.

www.tceb.or.th

For more information please contact;

Thailand Convention & Exhibition Bureau

Ms. Arisara Thanuplang
Tel: +662-694-6095
[email protected]

Mr. Sumet Kanchanapan
Tel: +662-694-6096
[email protected]

SOURCE Thailand Convention & Exhibition Bureau (TCEB)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...