Welcome!

News Feed Item

Football Continues to be America's Favorite Sport; the Gap With Baseball Narrows Slightly this Year

College football and auto racing remain third and fourth

NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Football versus baseball. It's an argument for bars and living rooms all across the nation. But, when it comes to America's favorite sport, football wins. Over one-third of adults who follow at least one sport (34%) say professional football is their favorite sport while just 16% say baseball is their favorite. The gap between the two sports has narrowed from 2011 to 2012 – in 2011 36% said pro football was their favorite while 13% said baseball was their favorite sport.

(Logo:  http://photos.prnewswire.com/prnh/20100517/NY06256LOGO)

These are some of the results of The Harris Poll of 2,176 adults surveyed online between December 12 and 18, 2012 by Harris Interactive.

Looking at how other sports fared, just over one in ten sports fans (11%) say college football is their favorite sport while 8% say it is auto racing, 7% say men's professional basketball, and 5% say hockey.  All other sports are favorites for 3% or less of sports fans.

There are some fluctuations in favorites over time. Since this question was first asked in 1985, professional football has gone up 10 points from 24% of sports fans saying it was their favorite sport then to 34% saying so now. Baseball, on the other hand, has gone down 7 points, from 23% in 1985 to 16% today.  Auto racing and hockey have both gone up 3 points while men's tennis, men's college basketball and horse racing have all gone down 3 points

Who likes football and baseball... and who really doesn't
When it comes to the top sports, different groups are more likely to cite them as favorites. African Americans (48%), those aged 40-49 years (41%), and Westerners (40%) are more likely to say professional football is their favorite sport, while those aged 18-24 (23%), college graduates (27%), and Southerners (30%) are less likely to do so. When it comes to baseball, Midwesterners (20%), those aged 50-64 (19%), and Conservatives (19%) are more likely to cite it as their favorite sport; those aged 25-29 (8%), households with income under $35,000 (11%) and Southerners (12%) are least likely to say baseball is their favorite.

So What?
The past year has been a bruising one for more than one professional sports league.  NFL was rocked by the one-two punch of March's bounty scandal and fan outcry over the replacement referees in September.  Meanwhile, professional hockey is only now poised to return – three months later than normal due to a player lockout.  However, both seem to be holding their own in terms of fan interest, with neither suffering pronounced year over year drops – an indication that fan passion has thus far persevered.

That said, there are other options for sports lovers.  College football continues to be a powerhouse, and with a hotly anticipated four-team playoff system replacing the current BCS system in 2014, fan ardor could well see an uptick.  If the professional leagues aren't careful about restoring or maintaining their images, college sports could be the beneficiaries.



TABLE 1

FAVORITE SPORT

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow one or more sport


1985

1989

1992

1993

1994

1997

1998

2002

%

%

%

%

%

%

%

%

Pro football

24

26

28

24

24

28

26

27

Baseball

23

19

21

18

17

17

18

14

College football

10

6

7

8

7

10

9

9

Auto racing

5

4

5

6

5

5

7

10

Men's pro basketball

6

7

8

12

11

13

13

11

Hockey

2

3

3

3

5

4

3

3

Men's soccer

3

2

2

1

3

3

4

3

Men's college basketball

6

10

8

8

8

6

4

4

Men's golf

3

4

4

6

5

6

4

4

Track & field

2

2

1

1

2

2

3

1

Bowling

3

5

2

2

1

1

2

2

Men's tennis

5

4

4

4

3

3

4

1

Boxing

NA

NA

NA

NA

NA

NA

NA

NA

Horse racing

4

3

3

2

2

2

2

1

Women's tennis

NA

NA

NA

NA

NA

NA

NA

3

Swimming

NA

NA

NA

NA

NA

NA

NA

NA

Women's pro basketball

NA

NA

NA

NA

NA

NA

*

1

Women's soccer

NA

NA

NA

NA

NA

NA

NA

NA

Women's college basketball

NA

NA

NA

NA

NA

NA

1

1

Women's golf

NA

NA

NA

NA

NA

NA

NA

NA

Not sure

*

1

4

1

2

2

1

3

Pro football's lead over baseball

1

7

7

6

7

11

8

13

Note 1: NA = Not asked in that year. Men and women's sports were not always distinguished

Note 2: Percentages may not add up to 100% due to rounding.

Note 3: "*" indicates less than 0.5%


 


TABLE 1 (continued)

FAVORITE SPORT

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow one or more sport


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGE

1985–2012

%

%

%

%

%

%

%

%

%

%

%

Pro football

29

30

33

29

30

31

35

31

36

34

10

Baseball

13

15

14

14

15

16

16

17

13

16

-7

College football

9

11

13

13

12

12

12

12

13

11

1

Auto racing

9

7

11

9

10

8

9

7

8

8

3

Men's pro basketball

10

7

4

7

4

6

5

6

5

7

1

Men's college basketball

6

6

5

5

4

5

3

4

5

3

-3

Hockey

3

4

5

4

5

5

4

5

5

5

3

Men's tennis

2

1

1

2

1

1

1

2

2

2

-3

Boxing

NA

2

2

1

1

2

2

1

2

1

NA

Horse racing

2

1

2

1

2

1

2

1

2

1

-3

Swimming

NA

NA

NA

NA

NA

2

1

1

2

2

NA

Men's golf

5

4

4

4

4

4

4

2

2

2

-1

Track & field

3

1

*

2

1

1

1

2

1

1

-1

Men's soccer

3

3

2

2

2

3

2

4

1

2

-1

Bowling

1

1

1

1

2

1

1

2

1

1

-2

Women's tennis

2

2

1

1

*

1

1

1

1

1

NA

Women's pro basketball

1

*

*

*

*

*

*

-

*

*

NA

Women's soccer

NA

1

*

*

*

*

*

*

*

*

NA

Women's college basketball

*

1

*

1

1

*

*

-

*

1

NA

Women's golf

1

*

*

1

*

*

*

*

*

*

NA

Not sure

1

2

2

3

2

1

2

3

1

2

NA

Pro football's lead over baseball

16

15

19

15

15

15

19

14

23

18

17

Note 1: NA = Not asked in that year. Men and women's sports were not always distinguished

Note 2: Percentages may not add up to 100% due to rounding.

Note 3: "*" indicates less than 0.5%


 


TABLE 2

DEMOGRAPHIC VARIATIONS IN FAVORITE SPORTS

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow more than one sport

Sport

All Adults

Highest

Lowest

%


%


%

Pro football

34

African Americans

48

Those aged 18-24

23

Those aged 40-49

41

College grads

27

Westerners

40

Southerners

30

Baseball

16

Midwesterners

20

Those aged 25-29

8

Those aged 50-64

19

Income $34.9K or less

11

Conservatives

19

Southerners

12

College Football

11

Those aged 18-24

23

Easterners

3

Post grads

18

African Americans

4

Southerners

18

Hispanics

5

Auto Racing

8

Those living in rural areas

16

African Americans

*

Those aged 65+

12

Those aged 30-39

1

Education of HS or less

11

Post grads

2



Methodology
This Harris Poll was conducted online within the United States between December 12 to 18, 2012 among 2,176 adults (aged 18 and over), 1,476 of whom say they follow at least one sport. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J42319
Q955, 960

The Harris Poll® #3, January 17, 2013
By Regina A. Corso, SVP, Harris Poll and Public Relations, Harris Interactive

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]  

SOURCE Harris Poll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which i...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to ...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developer...