Welcome!

News Feed Item

Ektio Launches Next Generation Model Shoe

New model, promoted by NBA legends Rick Barry and John Starks, offers enhanced comfort, performance and ease of use

NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Ektio Athletic Shoes, the leader in revolutionary ankle support technology, has announced the launch of their new shoe, "The Breakaway," which improves upon previous models through enhanced comfort, performance, and ease of use.  Additionally, a secondary but equally important benefit of the ankle support technology has been a noticeable increase in shooting efficiency for basketball players.

(Photo:  http://photos.prnewswire.com/prnh/20130117/PH44303-a )

(Photo:  http://photos.prnewswire.com/prnh/20130117/PH44303-b )

John Starks, the former New York Knicks guard, and member of the Ektio Team says this shoe will set the standard for maximum performance and ankle protection in basketball, tennis, volleyball and more. "We've taken our product to a whole new level," Starks said. "We're always striving to improve the product, and we've certainly done that with the Breakaway." Rick Barry, NBA Hall of Famer and member of the Ektio Team, has said, "I find it difficult to understand why any basketball player would not wear the Ektio shoe."

A recent survey done by Ektio revealed that 42% of players felt that Ektio shoes improved their outside shooting efficiency compared to their prior sneakers. One of the fundamentals of consistent outside shooting is balance and stability. Ektio shoes, which provide ankle support technology designed to protect against sprained ankles, also offers maximum balance and stability for the foot and ankle. Basketball experts and trainers believe this is the explanation for the better shooting the Ektio shoe provides.

"Ankle injuries are the number one injury in basketball and the most common orthopedic injury in the world," said Dr. Barry Katz, CEO of Ektio. "There are devastating consequences to athletes that experience severe ankle sprains. Players that experience one sprain increase their chances of future sprains by up to 35%. This new product has the chance to be a real game changer in the shoe industry, as well as the leader in providing world-class ankle support.

"Our technology really exposes the weakness and deficiency of other basketball shoes in regards to providing even the most basic level of ankle support. As a result, players are forced to wear braces or tape with other shoes, and we still see a very high incidence of sprains. Ektio is the best solution to protecting against ankle sprains without the need for tape and braces."

The Breakaway is scheduled to launch January 22, 2013. The new sneaker will launch at Ektio.com and be available at Eastbay.com and Amazon.com a few weeks after the initial launch.  The Ektio Breakaway will retail for $129.95.

Ektio is a doctor invented, clinically tested athletic shoe designed specifically to counter the number one orthopedic injury in the world, ankle sprains.  Dr. Barry Katz and a team of orthopedists and podiatrists are credited with developing the revolutionary anti-sprain technology.  Ektio has been on the market since November 2010, based out of New York City.  Thus far, the Ektio technology has been highly successful at minimizing ankle sprains.  Testimonials heard from customers all over the nation provide insight into situations where they say they would have torn up their ankle if it weren't for the support and safety of the Ektio shoe. Ektio stands for two Greek words, "Ektor" and "Alexio" which both mean, "Protect and Defend."  Learn more about the Ektio Breakaway at Ektio.com.

Press Contact
Jon Katz  
[email protected]  
908-581-0824

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Ektio Athletic Shoes

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...