Welcome!

News Feed Item

Health Advocates Call on Beverage Industry to Make Changes that Matter

DAVIS, Calif., Jan. 17, 2013 /PRNewswire-USNewswire/ -- Just as the nation's largest soda producer launches an advertising campaign applauding their role in addressing obesity, public health advocates are challenging them and their industry cohorts to step from behind the public relations curtain and make real, constructive changes that will have a meaningful impact on the nation's obesity epidemic.

"The Coca Cola Company admits in their new advertising campaign that there is a serious obesity crisis and they say that they want to be part of the solution," says Dr. Harold Goldstein, executive director of the California Center for Public Health Advocacy (CCPHA). "Since they and their beverage industry brethren played such a major role in creating the problem (43 percent of the increase in daily calories Americans consumed over the last 30 years came from sugary drinks), we encourage them to use their considerable assets – a broad product mix, unrivaled access to youth markets and unparalleled influence on what Americans drink – to make real changes to protect the health of Americans."

To that end, CCPHA and other health advocates from around the nation have outlined seven concrete steps the beverage industry can take to address the nation's growing obesity crisis.  All of these, Goldstein stresses, are doable and allow the soda corporations to maintain profitability, but they will demand a fundamental shift in the industry's traditional marketing practices.

7 STEPS THE BEVERAGE INDUSTRY CAN TAKE TO BE A REAL PART OF THE SOLUTION TO OBESITY

  • Stop all advertising and promotion of sugary drinks to children under the age of 16. 
  • Print warnings on containers stating the link between consumption and obesity, diabetes and tooth decay.
  • Stop selling sugary drinks in parks, afterschool programs and other places frequented by children. 
  • Put in large print the number of teaspoons of sugar per container. 
  • Stop marketing sports drinks as healthy beverages.
  • Charge more for sugary drinks than equivalent no-calorie beverages.
  • Stop promoting the sale of sugary drinks at store entrances, checkout aisles and in store windows. 

For rationale behind these steps, visit: http://tinyurl.com/7StepSolution

"The new Coca Cola ads leave you with the mistaken impression that the soda giant has voluntarily made meaningful changes to its business practices. In reality, Coke's minor changes came only after enormous public pressure, through legislative mandate and as the result of growing public pressure to regulate their marketing practices. We're inviting the industry to demonstrate their commitment to the health of our children, our families and our nation, by making important changes that can have a dramatic impact on obesity rates across the country. Our proposals are aimed at the largest consuming sector (children) and at the marketing practices that make heavily sweetened beverages nearly irresistible to youth."

Over 20,000 people, including some of public health's most esteemed professionals, have signed onto a petition urging the beverage industry to enact these seven steps.

The California Center for Public Health Advocacy is a nonprofit, nonpartisan organization dedicated to improving the health of Californians. To learn more about CCPHA visit: www.publichealthadvocacy.org.

SOURCE California Center for Public Health Advocacy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.