Welcome!

News Feed Item

Health Advocates Call on Beverage Industry to Make Changes that Matter

DAVIS, Calif., Jan. 17, 2013 /PRNewswire-USNewswire/ -- Just as the nation's largest soda producer launches an advertising campaign applauding their role in addressing obesity, public health advocates are challenging them and their industry cohorts to step from behind the public relations curtain and make real, constructive changes that will have a meaningful impact on the nation's obesity epidemic.

"The Coca Cola Company admits in their new advertising campaign that there is a serious obesity crisis and they say that they want to be part of the solution," says Dr. Harold Goldstein, executive director of the California Center for Public Health Advocacy (CCPHA). "Since they and their beverage industry brethren played such a major role in creating the problem (43 percent of the increase in daily calories Americans consumed over the last 30 years came from sugary drinks), we encourage them to use their considerable assets – a broad product mix, unrivaled access to youth markets and unparalleled influence on what Americans drink – to make real changes to protect the health of Americans."

To that end, CCPHA and other health advocates from around the nation have outlined seven concrete steps the beverage industry can take to address the nation's growing obesity crisis.  All of these, Goldstein stresses, are doable and allow the soda corporations to maintain profitability, but they will demand a fundamental shift in the industry's traditional marketing practices.

7 STEPS THE BEVERAGE INDUSTRY CAN TAKE TO BE A REAL PART OF THE SOLUTION TO OBESITY

  • Stop all advertising and promotion of sugary drinks to children under the age of 16. 
  • Print warnings on containers stating the link between consumption and obesity, diabetes and tooth decay.
  • Stop selling sugary drinks in parks, afterschool programs and other places frequented by children. 
  • Put in large print the number of teaspoons of sugar per container. 
  • Stop marketing sports drinks as healthy beverages.
  • Charge more for sugary drinks than equivalent no-calorie beverages.
  • Stop promoting the sale of sugary drinks at store entrances, checkout aisles and in store windows. 

For rationale behind these steps, visit: http://tinyurl.com/7StepSolution

"The new Coca Cola ads leave you with the mistaken impression that the soda giant has voluntarily made meaningful changes to its business practices. In reality, Coke's minor changes came only after enormous public pressure, through legislative mandate and as the result of growing public pressure to regulate their marketing practices. We're inviting the industry to demonstrate their commitment to the health of our children, our families and our nation, by making important changes that can have a dramatic impact on obesity rates across the country. Our proposals are aimed at the largest consuming sector (children) and at the marketing practices that make heavily sweetened beverages nearly irresistible to youth."

Over 20,000 people, including some of public health's most esteemed professionals, have signed onto a petition urging the beverage industry to enact these seven steps.

The California Center for Public Health Advocacy is a nonprofit, nonpartisan organization dedicated to improving the health of Californians. To learn more about CCPHA visit: www.publichealthadvocacy.org.

SOURCE California Center for Public Health Advocacy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
This is going to be a live demo on a production ready CICD pipeline which automate the deployment of application onto AWS ECS and Fargate. The same pipeline will automate deployment into various environment such as Test, UAT, and Prod. The pipeline will go through various stages such as source, build, test, approval, UAT stage, Prod stage. The demo will utilize only AWS services including AWS CodeCommit, Codebuild, code pipeline, Elastic container service (ECS), ECR, and Fargate.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Behera Rasananda is a technologist, a leader, a key note speaker has more than 20 years experience in across Government, Financial, Heath Care and Insurance Verticals. Mr. Behera has vast experience in Enterprise Cloud and Big Data solutions and Enterprise Architecture. Currently he works closely for Government Solutions on Enterprise Cloud for Federal Government Agency. Scientist Behera managed and partner with clients to make complete end to end solution and Migration to cloud both private sec...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...