Welcome!

News Feed Item

Health Advocates Call on Beverage Industry to Make Changes that Matter

DAVIS, Calif., Jan. 17, 2013 /PRNewswire-USNewswire/ -- Just as the nation's largest soda producer launches an advertising campaign applauding their role in addressing obesity, public health advocates are challenging them and their industry cohorts to step from behind the public relations curtain and make real, constructive changes that will have a meaningful impact on the nation's obesity epidemic.

"The Coca Cola Company admits in their new advertising campaign that there is a serious obesity crisis and they say that they want to be part of the solution," says Dr. Harold Goldstein, executive director of the California Center for Public Health Advocacy (CCPHA). "Since they and their beverage industry brethren played such a major role in creating the problem (43 percent of the increase in daily calories Americans consumed over the last 30 years came from sugary drinks), we encourage them to use their considerable assets – a broad product mix, unrivaled access to youth markets and unparalleled influence on what Americans drink – to make real changes to protect the health of Americans."

To that end, CCPHA and other health advocates from around the nation have outlined seven concrete steps the beverage industry can take to address the nation's growing obesity crisis.  All of these, Goldstein stresses, are doable and allow the soda corporations to maintain profitability, but they will demand a fundamental shift in the industry's traditional marketing practices.

7 STEPS THE BEVERAGE INDUSTRY CAN TAKE TO BE A REAL PART OF THE SOLUTION TO OBESITY

  • Stop all advertising and promotion of sugary drinks to children under the age of 16. 
  • Print warnings on containers stating the link between consumption and obesity, diabetes and tooth decay.
  • Stop selling sugary drinks in parks, afterschool programs and other places frequented by children. 
  • Put in large print the number of teaspoons of sugar per container. 
  • Stop marketing sports drinks as healthy beverages.
  • Charge more for sugary drinks than equivalent no-calorie beverages.
  • Stop promoting the sale of sugary drinks at store entrances, checkout aisles and in store windows. 

For rationale behind these steps, visit: http://tinyurl.com/7StepSolution

"The new Coca Cola ads leave you with the mistaken impression that the soda giant has voluntarily made meaningful changes to its business practices. In reality, Coke's minor changes came only after enormous public pressure, through legislative mandate and as the result of growing public pressure to regulate their marketing practices. We're inviting the industry to demonstrate their commitment to the health of our children, our families and our nation, by making important changes that can have a dramatic impact on obesity rates across the country. Our proposals are aimed at the largest consuming sector (children) and at the marketing practices that make heavily sweetened beverages nearly irresistible to youth."

Over 20,000 people, including some of public health's most esteemed professionals, have signed onto a petition urging the beverage industry to enact these seven steps.

The California Center for Public Health Advocacy is a nonprofit, nonpartisan organization dedicated to improving the health of Californians. To learn more about CCPHA visit: www.publichealthadvocacy.org.

SOURCE California Center for Public Health Advocacy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...