|By PR Newswire||
|January 18, 2013 06:54 AM EST||
LONDON, January 18, 2013 /PRNewswire/ --
TFM&A (Technology for Marketing & Advertising) has announced a host of heavyweight speakers from some of the world's most prominent brands to headline its Keynote programme at the upcoming show on 26th-27th February at Earls Court 2 in London.
Now in its thirteenth year, TFM&A is the UK's largest and longest running multi-channel event for the marketing, media and advertising industry, and the Keynote Theatre sponsored by Experian Marketing Services, will see senior-level speakers sharing first-hand insight into their thoughts for the future and trends set to shape the marketing landscape.
Kara Hiscox, Event Manager, TFM&A, explained:
"This exciting Keynote line-up has been built around the issues and ideas raised at our Advisory Panel meeting towards the end of last year. The marketing scope is becoming wider each year and our Panel believe that not only digital but also direct marketing lies at the heart of this revolution. As such, our Keynote speakers will reflect this by informing marketers on what this means for their business."
Tuesday 26th February
Richard Robinson, Director at Google, will be kicking off proceedings on day one with an exploration into The Future of Digital and how marketers must adapt to the changing nature of the digital platform. With digital now being virtually everywhere, Robinson will identify what's in store for marketers and how their strategies must evolve in order to succeed in this new era.
Staying on the topic of digital, VP of Digital Marketing & CRM at mobile giant Nokia, Chris Schaumann will examine the evolution of the industry as a result of digital advancements in his presentation Digital Marketing Transformation: Embracing this new Digital Reality to provide insights around the latest marketing trends. Schaumann's presentation is a must-attend for marketers wanting to gain insight into the successful approach taken by Nokia in successfully embracing this new digital reality.
Day one will also feature two panel debates, the first of which will see senior representatives from Oracle, SAP UKI, Beyond Philosophy and MyCustomer.com, exploring the implications for businesses following recent shifts in CRM strategies.
The second debate, featuring the TFM&A Advisory Panel, will address the crucial role of Direct Marketing in the current marketing revolution and whether the fundamentals have changed in light of the continuously evolving range of marketing channels now used by marketers.
Wednesday 27th February
Day two will feature The Omni-Channel Big Bang: Engaging the connected customer in 2013, which will be presented by Colin Grieves, Director of Propositions and Strategy at Experian Marketing Services. Using recent examples, Grieves will analyse the changing relationship between the marketer and consumer and how expectations have matured from multi-channel strategies to a more personalised approach.
Luca Benini, Managing Director at Salesforce, will be looking into The Evolution of the Marketer. In this case study driven presentation, Luca will walk delegates through six principles which allow marketers to embrace the social fast lane and keep up with the rapidly changing nature of the industry.
Justine Arthur, Head of Communications and Campaigns at BT and Brett Willis, Head of Digital at Westhill Communications will present in the final Keynote session, How technology is shaping the relationship between B2B marketers and their agencies. In a world where increasing marketing responsibilities are managed in-house, Arthur and Willis will explore how to get the most out of the new relationship that technology creates between the marketer and agency.
TFM&A will take place alongside Online Advertising & Affiliate (OA&A) and International Direct Marketing Expo (IDMX), offering a truly integrated, multi-channel experience for the UK's largest gathering of advertising and marketing professionals. And fittingly, the Keynote programme reflects the huge breadth of content that visitors can look forward to at the show.
About UBM Live (organiser of TFM&A, OA&A and IDMX)
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 31, 2016 02:00 AM EDT Reads: 1,968
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 31, 2016 01:45 AM EDT Reads: 3,067
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 31, 2016 01:00 AM EDT Reads: 1,703
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 30, 2016 08:15 PM EDT Reads: 2,489
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 30, 2016 08:00 PM EDT Reads: 1,929
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 30, 2016 08:00 PM EDT Reads: 2,031
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Aug. 30, 2016 07:15 PM EDT Reads: 363
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 30, 2016 07:00 PM EDT Reads: 937
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 30, 2016 06:15 PM EDT Reads: 374
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 30, 2016 05:45 PM EDT Reads: 3,595
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 30, 2016 05:00 PM EDT Reads: 905
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 30, 2016 04:15 PM EDT Reads: 976
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 30, 2016 03:30 PM EDT Reads: 3,782
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 30, 2016 03:00 PM EDT Reads: 872
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 30, 2016 02:30 PM EDT Reads: 965