News Feed Item

Doraemon is JCB's New Promotional Character in Taiwan

Doraemon Welcomes JCB Cardmembers!

Tokyo, Jan 21, 2013 - (ACN Newswire) - JCB International Co., Ltd. (JCBI) - the international operations subsidiary of JCB, the only global payment brand based in Japan is pleased to announce that Doraemon becomes JCBI's new promotional character in Taiwan. Starting today, stickers featuring Doraemon and the JCB Emblem will show customers that the JCB Card is welcome at shops, restaurants and other merchants in Taiwan. JCBI also plans a wide variety of sales promotions featuring the world famous cat robot to increase brand recognition and promote card acquisition and usage.

Taiwan has a highly developed credit card market with an average of 3.1 cards per adult,(1) so consumers are very familiar with using credit cards in their everyday lives. Payment of public transport fares with fast contactless credit cards is common in urban areas, and more and more people are getting premium Platinum cards. In Taiwan, many card designs feature popular Japanese anime and manga characters.

JCBI has had a presence in Taiwan since 1981, developing strong partnerships with local financial institutions for JCB Card acceptance. In 1994 the first JCB Card issuing program was launched, and now about 1.3 million JCB Cards were issued by JCB's 24 licensee partners.(2) In this very competitive card market, JCBI and JCBI partners are serving diverse consumer needs with J/Speedy contactless payment, high-status Precious Cards (one rank above Platinum) and Japan-themed special offers, services and promotions that only JCBI can provide.

Doraemon is widely recognized and very popular among people of various generations in Taiwan. JCB was born in Japan, just like Doraemon, and Doraemon helps JCB become more familiar and friendly to the people of Taiwan. JCBI has been granted rights to use the Doraemon character by the license management company, Animation Entertainment.

- Potential Promotional Use of the Doraemon Character

-- Merchant novelty items

JCB is creating novelty items such as stickers, open/closed signs for display at the store front, logo stands, shop card holders and bill holders for the cash register with Doraemon and JCB Emblem designs. Those items will show customers that the JCB Card is welcome at shops, restaurants and other merchants throughout Taiwan. Merchant items with both a popular character and a brand logo are rare in Taiwan, making JCB more recognizable and promoting JCB Card use. The items will be provided to merchants starting this month.

-- Cardmember promotions / Advertisement

JCB is planning a variety of Doraemon promotions for Cardmembers in Taiwan. First is a tieup campaign with Taiwan's largest shopping mall, Breeze Center. JCB Cardmembers paying with JCB from February 1 through April 7 get a chance to win a Doraemon blanket, pillow, tissue box cover or other limited edition goods. Doraemon will be featured in many other JCB brand service notices and advertisements.

- JCB Sponsorship of Taiwan 100 years before the birth of Doraemon Exhibition

JCBI is sponsoring the 100 years before the birth of Doraemon Exhibition hosted by United Daily News Group, Animation Entertainment and Songshan Cultural and Creative Park, and produced in cooperation between Fuji Pro, Animation International Ltd. and Shogakukan-Shueisha Productions. JCB Cardmembers can enjoy special discounts on ticket purchases and shopping at the event.

The event runs from December 29 2012 to April 7 2013 at the Songshan Cultural and Creative Park and celebrates 100 years before Doraemon's birthday on September 3 2112.

(1) Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C.(Taiwan) (November 2012); Financial Supervisory Commission, R.O.C.(Taiwan) (November 2012)
(2) As of September 30 2012.

About JCB

JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes over 23 million merchants and over a million cash advance locations in 190 countries and territories. JCB cards are now issued in 16 countries and territories, with more than 78 million Cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and Cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, visit: www.jcbcorporate.com/english .

Source: JCB

JCB International Co., Ltd.
Ayako Tanaka, Masayasu Okada
Corporate Planning Department
[email protected], [email protected]

Copyright 2013 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they responded to were some very unique security capabilities that we have," explained Mark Figley, Director of LinuxONE Offerings at IBM, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I love the beginning of the year. It is always enjoyable to see people's predictions for trends in the coming year. Publications like Fortune, CNN Money, Washington Post and the Atlantic speculate about what gadgets and technologies are going to take off in popularity this year, psychics predict which celebrities will have babies and fall in love, and I start to think about trends like DevOps and where the software delivery industry is headed next.CollabNet, Eric Robertson, predicted.