Welcome!

News Feed Item

Sundance Movie Makers and Movie Goers Ditch Gluten Filled Foods for Gluten Free Goodness from Udi's

Udi's Gluten Free - the Gluten-Free Category Leader in North America - Returns to Sundance Film Festival with Pop-Up Restaurant, Dinner Series and After-Parties

DENVER, Jan. 21, 2013 /PRNewswire/ -- For the second year in a row, Udi's Gluten Free Foods – the gluten-free category leader in the U.S. – served up delicious gluten-free fare for attendees of the 2013 Sundance Film Festival. Celebrities, filmmakers and other Hollywood tastemakers were treated to gourmet dishes at Udi's Gluten Free Table – an original pop-up restaurant – as well as popular venues like the Miami Oasis Lounge, Next Generation Dinner Series and Westway After-Parties.

(Photo: http://photos.prnewswire.com/prnh/20130121/CG44325)

Udi's expanded presence at this year's festival is in keeping with continued growth of the gluten-free lifestyle, led by health-focused Hollywood. More than 1,000 guests, including prominent stars like Julianne Moore, supermodel Alessandra Ambrosio and actress Jane Lynch, attended Udi's Sundance events and dined on innovative, cold-weather favorites made gluten free, such as gourmet grilled cheeses, flatbreads and warm chocolate chip cookies.

"Building relationships with Hollywood tastemakers at Sundance gives Udi's the chance to exchange trend-setting ideas and stay at the forefront of the gluten-free movement," said Denise Sirovatka, Udi's vice president of marketing. "The growing number of gluten-free celebrities here exemplify what it means to live a full, happy, gluten-free life as you travel, ski, work and still remain health conscious. Udi's helps make that possible for movie stars and moviegoers alike by providing delicious gluten-free options."

Rosemarie DeWitt, Jennifer Coolidge and Allison Janney all stopped by for a bite of Udi's during Sundance, and said they keep their pantries stocked with the gluten-free goodies. The growth of the gluten-free movement among the celebrity set is mirrored by the more than 21 million U.S. households eating gluten free. Between 2004 and 2010, the gluten-free category in the U.S. grew by 28 percent, and projections indicate an estimated 16 percent increase from 2010-2015, making it a $5.5 billion-dollar industry.1

Udi's revolutionized the gluten-free category in the U.S. by introducing the first mainstream gluten-free bread that tastes and looks like "real" bread. Udi's success is built on strong communication with the gluten-free community and a commitment to creating foods, including breads, bagels, muffins, tortillas and granola that have the taste and texture of conventional gluten-filled products.

Udi's Gluten Free Foods are available at national grocery stores and retailers and can be purchased online at www.udisglutenfree.com. All of Udi's baked goods are made in a 100 percent dedicated, certified gluten-free bakery located in Denver to prevent the risk of gluten cross-contamination. 

About Udi's Healthy Foods, LLC

Udi's Healthy Foods LLC (Udi's) is a leader in the fast growing market for gluten free foods in North America.  Udi's markets a diversified and growing range of gluten free products under the well recognized Udi's Gluten Free Foods brand in the retail market, and since mid-2011, food service channels.  Udi's Gluten Free Foods is a leading brand in gluten free bread and bakery products.  In addition, Udi's markets other gluten free products in the frozen pizza and granola categories. 

About Boulder Brands, Inc.

Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior tasting, solution-driven products.  The company's health and wellness platform consists of brands that target specific consumer needs:  Glutino and Udi's for gluten-free diets; Earth Balance for plant-based diets; Smart Balance for heart healthier diets; and Bestlife for weight management.  For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.

1 Packaged Facts Gluten Free Foods and Beverages in the US, third Edition (February 2011)

SOURCE Udi's Gluten Free Foods

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...