|By PR Newswire||
|January 22, 2013 02:21 PM EST||
SAN FRANCISCO, Jan. 22, 2013 /PRNewswire/ -- RelayRides, the nation's first and largest peer-to-peer car sharing marketplace, announced today that Scott Kinzie and Tom Wang have joined the company as Vice President of Marketing and Vice President of Product, respectively. Following a banner year for RelayRides, in which the San Francisco-based startup further reinforced its category leadership with a nationwide launch through its exclusive partnership with General Motors, Kinzie and Wang join to facilitate the brand's expansion and growth of in 2013.
In his role, Kinzie will be responsible for building RelayRides' overall brand awareness through innovative and scalable marketing campaigns, customer engagement and conversion strategies. As consumers increasingly tap into the collaborative consumption model to gain access to mobility while avoiding high costs of ownership, Kinzie and his team will look to further communicate the accessibility, environmental and financial benefits of peer-to-peer car sharing to a mass audience.
Wang will be responsible for the end-to-end consumer experience and providing world-class community tools to facilitate car sharing within the growing RelayRides marketplace. With growing awareness of RelayRides' unique value and selection, Wang and his team will focus on new innovations in car discoverability, reputation systems and expansion into new platforms.
"Attracting experienced talent to lead growth initiatives is a top priority for RelayRides and Scott and Tom's track record scaling early stage online marketplaces through their respective roles make both hires invaluable to fostering expansion in 2013 and beyond," said Andre Haddad, Chief Executive Officer at RelayRides. "The collaborative consumption model, specifically peer-to-peer car sharing, has reached a tipping point with consumers and RelayRides is well-positioned at its current growth stage to attract the industry talent needed to support broad marketplace adoption of what is a fundamental shift in the way people prefer to access mobility."
RelayRides will tap into Mr. Kinzie's talent as a forward-thinking brand strategist, most recently overseeing global marketing functions across 22 markets as the Chief Marketing Officer of Babycenter.com. Prior to his time at Babycenter.com, Mr. Kinzie also served as creative director at Public Engines and Ancestry.com.
Wang's extensive background in creating world-class Internet and mobile products includes product leadership roles at major public companies, such as America Online and Nokia, and groundbreaking Silicon Valley start-ups such as Formspring, Spinner and Organic.
Both executives will report directly to Andre Haddad, RelayRides' Chief Executive Officer.
RelayRides is the first and largest national peer-to-peer car sharing network, offering the safest and most convenient access to cars in thousands of cities across the country. Backed by August Capital, Shasta Venture, General Motors' Ventures and Google Ventures, RelayRides connects people who need a car with car owners whose rides would otherwise go unused, and backs its reservations with a market-leading insurance policy.
For more information about RelayRides, please visit: www.relayrides.com.
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