Welcome!

News Feed Item

Digital Marketing Trends 2013: InternetIncomeUniversity.com Takes A Look At Three Popular Marketing Strategies

SAN DIEGO, Jan. 23, 2013 /PRNewswire-iReach/ -- Many of the digital marketing trends 2013 will likely see are marketing ideas or strategies that have been successful in the past, but with a new twist that will make these ideas and strategies even more successful in the present and in the future. The digital marketing landscape has changed significantly in the past few years, and some of the more apparent factors for this change are social networking sites, such as Twitter, Facebook and more recently Pinterest. However, there are other less apparent factors that are influencing the way that digital marketers operate and how consumers find and share information.

Here are a few of the digital marketing trends 2013 will likely see an increase in.

Mobile Marketing – Mobile marketing is fast becoming one of the hottest digital marketing trends in 2013. The number of people who bought smart phones and other mobile devices last year far outnumber those who bought new computers. The sheer volume of mobile devices makes mobile marketing a real no-brainer for those who want to make big impact with their marketing efforts.

Creating content that is mobile device friendly and versions of websites that can be viewed from a mobile phone is a great way to take advantage of this mobile technology. Keeping in touch with clients and customers with customized IM ad campaigns can also be an effective mobile marketing strategy.

There are undoubtedly many more ways that mobile marketing can be used to promote a business, brand or product. This side of the digital marketing world is still relatively new, so there is a lot of room for growth and those that are quick to stake out a corner in the market will likely be very successful in the near future.

Dynamic Content – Dynamic content can enable marketers to tailor their marketing efforts to each individual visitor to the website. This is possible by collecting data about each visitor as they navigate through the site. On subsequent visits, the website can pull up content or products that the visitor may be interested in, as determined by the algorithm that processes the data collected from their previous visits.

This is seen mostly on websites like Amazon.com, where the "Recommended For You" feature is almost uncanny in the way it selects book choices. It does this based on the past searches and purchases of the users. Other businesses can use this technology on their own websites to help tailor the content to the interests of each user. There are a number of programs available that enable this feature; one well known one that customizes advertisements is AdSense, which has a "remarket" feature.

Creating Content That Brings Value – Creating content that is focused on providing value to the reader or user is also something that is taking on new importance. This is more of a mindset change than a whole new strategy. Everyone knows that the internet is driven by content, and up until recently most marketers have been creating that content with the intent of making it more visible to Google and other search engines.

While on page SEO is still important, it is taking more of a back seat to the actual quality of the content. Marketers are realizing that the best way to see results isn't to try to trick Google into giving the page a higher page rank, but to bring value to the readers that they will in turn want to share and recommend to others. This sharing is now more important thanks to social websites that allow a user to share a link to an article with just a click of a button.

These are just a few of the digital marketing trends 2013 will be looking at. For more information on starting and marketing a new business or product, please visit InternetIncomeUniversity.com.

Media Contact: Amber Rose Internet Income University, 877-474-9344, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Internet Income University

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...