Welcome!

News Feed Item

Ooyala Delivers In-Stream Video Viewing on Twitter

Ooyala, the leading video streaming and monetization platform provider, today announced that it has developed a Twitter Video Card solution, in close collaboration with Twitter, that enables Ooyala customers a turnkey solution to embed videos directly into their Twitter streams for instant playback. Previously, users were only able to include a link to a video in Twitter. This solution inserts a thumbnail of the video directly into the stream so followers can click and play directly without leaving Twitter.

Ooyala Twitter Video Card Solution in @ESPNCFB Twitter stream (Photo: Business Wire)

Ooyala Twitter Video Card Solution in @ESPNCFB Twitter stream (Photo: Business Wire)

First deployed by sports broadcaster ESPN to better serve its 24 million online video viewers, Ooyala’s Twitter Card solution provides media companies, broadcasters and brands a new way to distribute and monetize video content delivered via Twitter across desktops and mobile devices. In addition, the solution can increase the discovery and sharing of video content and optimize engagement through social and mobile by eliminating the barriers to view content directly on Twitter.

“Twitter is a growing source of inbound referral traffic and outbound content distribution for online media publishers and broadcasters,” said Jonathan Wilner, senior director, business product management at Ooyala. “Consumers today are at the intersection of social and mobile, and demanding easy and fast access to video content. Our ability to deliver video directly into the Twitter stream is a major step forward for publishers who want to drive viewer engagement in real-time.”

As a result of the close collaboration with Twitter, the Ooyala solution has been certified by Twitter, meaning customers can quickly and easily integrate and distribute video content directly into their streams across all platforms -- including desktop, mobile web and native smartphone and tablet apps for both iOS and Android -- and trust that the player will work seamlessly within Twitter. The solution works via an Ooyala Twitter SDK and automatic hosting for Twitter Cards. The turnkey API from Ooyala automatically generates the necessary Twitter tags so that a video can be inserted onto a video landing page to enable Twitter Cards.

Powerful Solution when paired with Discovery

The technology works seamlessly with Ooyala Discovery, which enables video content providers to increase view-related revenue by algorithmically recommending highly relevant content within the Ooyala Player. For example, if a user watches a highlight from a football game within the ESPN Twitter stream, they could receive a recommendation to also watch highlights from the post-game press conference. Personalized content recommendations can further drive user engagement and monetization for each video share in Twitter.

Opening Revenue Streams

In addition to benefiting consumers, this technology opens up new revenue streams for Ooyala customers. It enables the distribution of ad-supported video content across client-owned and consumer Twitter properties, magnified by sharing tendencies of Twitter users. It also opens the door for video integration into Promoted Tweet advertising campaigns across Twitter.

Customers that take advantage of Ooyala analytics will also have extensive data on the performance of their videos through Twitter Video Cards, in addition to the data they already receive on their websites and/or apps, allowing them to further optimize their video content.

About Ooyala

Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app secu...
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small busines...
This sixteen (16) hour course provides an introduction to DevOps, the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will result in an improved ability to design, develop, deploy and operate software and services faster.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Authorization of web applications developed in the cloud is a fundamental problem for security, yet companies often build solutions from scratch, which is error prone and impedes time to market. This talk shows developers how they can (instead) build on-top of community-owned projects and frameworks for better security.Whether you build software for enterprises, mobile, or internal microservices, security is important. Standards like SAML, OIDC, and SPIFFE help you solve identity and authenticat...
The digital transformation is real! To adapt, IT professionals need to transform their own skillset to become more multi-dimensional by gaining both depth and breadth of a wide variety of knowledge and competencies. Historically, while IT has been built on a foundation of specialty (or "I" shaped) silos, the DevOps principle of "shifting left" is opening up opportunities for developers, operational staff, security and others to grow their skills portfolio, advance their careers and become "T"-sh...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
Hackers took three days to identify and exploit a known vulnerability in Equifax’s web applications. I will share new data that reveals why three days (at most) is the new normal for DevSecOps teams to move new business /security requirements from design into production. This session aims to enlighten DevOps teams, security and development professionals by sharing results from the 4th annual State of the Software Supply Chain Report -- a blend of public and proprietary data with expert researc...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
This session will provide an introduction to Cloud driven quality and transformation and highlight the key features that comprise it. A perspective on the cloud transformation lifecycle, transformation levers, and transformation framework will be shared. At Cognizant, we have developed a transformation strategy to enable the migration of business critical workloads to cloud environments. The strategy encompasses a set of transformation levers across the cloud transformation lifecycle to enhance ...