Welcome!

News Feed Item

MagicBricks.com's New Year's Social App Goes Viral

NEW DELHI, January 23, 2013 /PRNewswire/ --

India's No.1 Property Portal Drives Consumer Connect on Social

MagicBricks.com, the leader in the Indian online realty space, has been very proactive in connecting with its users, not just on the website, but on social media as well - becoming one of the pioneers in the Indian context of reaching out to its users on Facebook.

Having clocked over 45K likes, the Facebook page of MagicBricks.com sees a lot of activity, both from buyers and sellers, and serves as a valuable launch pad and feedback platform for gaining instant user insight and response.

In order to build brand connect and to engage this follower base, MagicBricks.com decided to launch a topical app aimed at the New Year - one that would enable users to "make a new year resolution". That's not all - the app came with a twist.

People normally forget new-year resolutions... this app came with a promise that it would help people remember their resolutions right through 2013 - by periodically posting their resolutions back on their timelines. This app was therefore rightfully named as "My Abiding Resolutions 2013".

My Abiding Resolutions of 2013 was launched in December 2012 and responses snowballed within just a few days of its launch. The active users on the app came from all parts of India & abroad and direct campaign influencers were over 400,000. Participants ranges across all age groups starting from 13 to 60 years.

Explaining the idea behind the app, Sudhir Pai, Business Head, MagicBricks.com explained, "We positioned My Abiding Resolutions 2013 as an attempt to 'Build a Relationship' and become part of our user's most intimate wishes. Resolutions were completely open ended and not necessarily linked to anything specific to MagicBricks.com."

"The overarching brand assurance was - MagicBricks.com will help you "not forget" your important resolutions or dreams. Based on user permission, the app will repost the commitment to each user's wall periodically. This will also give us opportunity to engage with these users with defined frequency in future," Pai added.

A voting leader board was created in the app itself so that users can search, view and vote for their favorite resolutions. Scores to decide the winners were displayed in realtime - ensuring transparency, as also promised on MagicBricks.com. In addition, a dedicated friends corner gave opportunity to participants to invite their friends to vote for them and generated some interesting interactions among participants.

Here are some Winning Voices of "Resolute" Participants -

Shakti Nayan's resolution: To get a makeover this year. I want to look different!

"Recalling 2012, I thought of making a resolution regarding getting better grades this year! However, I differed from it when my results went well. It's time now to work on my looks! Hence a resolution for an image makeover came in my mind and since MagicBricks gave me a chance, I made it public!

Thanks for this great initiative MagicBricks, it will prove to be a didactic for all of us, strengthening our thoughts towards visualization of what we have planned!"

Nidhi Bansal's resolution: To provide free education to at least 25 students.

"This app is fantastic and really appreciable. It is really very easy to operate it and also the most 'wowsum' thing is cover photo behind every resolution. It gave a really awesome look, overall loved it. I think 3 friends already voted for me. Love and proud to be a part of this initiative by MagicBricks.com."

Soni Shashi's resolution: To make myself well insured so that my family does not have to worry when I am not there.

"This is a very good app from MagicBricks.com. Many of my friends have also participated in this contest and we all competed to win. I made this resolution because I am a financial advisor and know the value of insurance."

Rinky Mehta's resolution: I will try to stay away from internet.

"Came to know about this wonderful application through the newspaper. I never ever saw a contest like this. I made this resolution because I used to spend a lot of time surfing internet and now I have glasses on my eyes."

Nitinn Sharma's resolution: I will control my anger.

"This is a really unique contest. I made this resolution because I suffered a lot in the previous year due to my anger."

Abbas Ali Arif's resolution: Help towards creating a better society with justice and equality for all, specially women.

"This is a really good initiative from MagicBricks.com. I made this resolution because I really want to follow it."

The list of winners of the competition is available on - https://www.facebook.com/magicbricksTOI/app_417054171697342

While the last date for submitting entries for the competition was 15th Jan, however the app will remain live - reinforcing convictions and resolutions throughout the year.

MagicBricks.com wishes you Success in 2013!

About MagicBricks.com:

MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customized specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.

MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India's largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

This achievement is not by chance, but by design - based on rigorous research, unique product developments and innovations that users have supported and embraced, including pioneering Geo Grouped Inventories, Intelligent Auto Suggest, Nearby Localities, Real Estate Dialogues, PropIndex and GuruTalk. With many new products and services under development, MagicBricks will continue to provide ever-increasing value to its clients and users, and will enhance its leadership in the online property space.

Primary Media Contact: Aseem Seth, aseem.seth@timesgroup.com, 91-9910273367

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls "Bimodal IT," where business struggle to apply modern tools and practices to traditional monolithic applications. But these existing assets can be modernized and made more efficient without havin...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...