|By PR Newswire||
|January 23, 2013 12:30 AM EST||
NEW DELHI, January 23, 2013 /PRNewswire/ --
India's No.1 Property Portal Drives Consumer Connect on Social
MagicBricks.com, the leader in the Indian online realty space, has been very proactive in connecting with its users, not just on the website, but on social media as well - becoming one of the pioneers in the Indian context of reaching out to its users on Facebook.
Having clocked over 45K likes, the Facebook page of MagicBricks.com sees a lot of activity, both from buyers and sellers, and serves as a valuable launch pad and feedback platform for gaining instant user insight and response.
In order to build brand connect and to engage this follower base, MagicBricks.com decided to launch a topical app aimed at the New Year - one that would enable users to "make a new year resolution". That's not all - the app came with a twist.
People normally forget new-year resolutions... this app came with a promise that it would help people remember their resolutions right through 2013 - by periodically posting their resolutions back on their timelines. This app was therefore rightfully named as "My Abiding Resolutions 2013".
My Abiding Resolutions of 2013 was launched in December 2012 and responses snowballed within just a few days of its launch. The active users on the app came from all parts of India & abroad and direct campaign influencers were over 400,000. Participants ranges across all age groups starting from 13 to 60 years.
Explaining the idea behind the app, Sudhir Pai, Business Head, MagicBricks.com explained, "We positioned My Abiding Resolutions 2013 as an attempt to 'Build a Relationship' and become part of our user's most intimate wishes. Resolutions were completely open ended and not necessarily linked to anything specific to MagicBricks.com."
"The overarching brand assurance was - MagicBricks.com will help you "not forget" your important resolutions or dreams. Based on user permission, the app will repost the commitment to each user's wall periodically. This will also give us opportunity to engage with these users with defined frequency in future," Pai added.
A voting leader board was created in the app itself so that users can search, view and vote for their favorite resolutions. Scores to decide the winners were displayed in realtime - ensuring transparency, as also promised on MagicBricks.com. In addition, a dedicated friends corner gave opportunity to participants to invite their friends to vote for them and generated some interesting interactions among participants.
Here are some Winning Voices of "Resolute" Participants -
Shakti Nayan's resolution: To get a makeover this year. I want to look different!
"Recalling 2012, I thought of making a resolution regarding getting better grades this year! However, I differed from it when my results went well. It's time now to work on my looks! Hence a resolution for an image makeover came in my mind and since MagicBricks gave me a chance, I made it public!
Thanks for this great initiative MagicBricks, it will prove to be a didactic for all of us, strengthening our thoughts towards visualization of what we have planned!"
Nidhi Bansal's resolution: To provide free education to at least 25 students.
"This app is fantastic and really appreciable. It is really very easy to operate it and also the most 'wowsum' thing is cover photo behind every resolution. It gave a really awesome look, overall loved it. I think 3 friends already voted for me. Love and proud to be a part of this initiative by MagicBricks.com."
Soni Shashi's resolution: To make myself well insured so that my family does not have to worry when I am not there.
"This is a very good app from MagicBricks.com. Many of my friends have also participated in this contest and we all competed to win. I made this resolution because I am a financial advisor and know the value of insurance."
Rinky Mehta's resolution: I will try to stay away from internet.
"Came to know about this wonderful application through the newspaper. I never ever saw a contest like this. I made this resolution because I used to spend a lot of time surfing internet and now I have glasses on my eyes."
Nitinn Sharma's resolution: I will control my anger.
"This is a really unique contest. I made this resolution because I suffered a lot in the previous year due to my anger."
Abbas Ali Arif's resolution: Help towards creating a better society with justice and equality for all, specially women.
"This is a really good initiative from MagicBricks.com. I made this resolution because I really want to follow it."
The list of winners of the competition is available on - https://www.facebook.com/magicbricksTOI/app_417054171697342
While the last date for submitting entries for the competition was 15th Jan, however the app will remain live - reinforcing convictions and resolutions throughout the year.
MagicBricks.com wishes you Success in 2013!
MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customized specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.
MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India's largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.
This achievement is not by chance, but by design - based on rigorous research, unique product developments and innovations that users have supported and embraced, including pioneering Geo Grouped Inventories, Intelligent Auto Suggest, Nearby Localities, Real Estate Dialogues, PropIndex and GuruTalk. With many new products and services under development, MagicBricks will continue to provide ever-increasing value to its clients and users, and will enhance its leadership in the online property space.
Primary Media Contact: Aseem Seth, [email protected], 91-9910273367
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 1, 2016 10:00 AM EDT Reads: 727
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
May. 1, 2016 10:00 AM EDT Reads: 848
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 1, 2016 09:45 AM EDT Reads: 950
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 1, 2016 09:45 AM EDT Reads: 908
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
May. 1, 2016 09:30 AM EDT Reads: 948
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 1, 2016 09:00 AM EDT Reads: 1,085
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 1, 2016 08:45 AM EDT Reads: 587
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 1, 2016 07:30 AM EDT Reads: 919
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 1, 2016 07:00 AM EDT Reads: 799
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
May. 1, 2016 06:30 AM EDT Reads: 2,480
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
May. 1, 2016 04:15 AM EDT Reads: 1,736
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 30, 2016 10:00 PM EDT Reads: 1,125
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Apr. 30, 2016 08:15 PM EDT Reads: 1,819
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Apr. 30, 2016 05:30 PM EDT Reads: 729