Welcome!

News Feed Item

Content Curation Look Book 2013 from Curata Provides Curation Inspiration for Organizations Seeking to Enhance Marketing Programs

Look Book Explores Real Companies Leveraging the Power of Content Marketing

CAMBRIDGE, Mass., Jan. 23, 2013 /PRNewswire-iReach/ -- B2B marketers are evolving the way they target their audiences, and content marketing is quickly taking center stage. In fact, a recent B2B Marketing Survey from Curata, Inc. found that 87 percent of the 450 surveyed marketing professionals are using content marketing to drive their overall goals. In the 'Content Curation Look Book 2013' released today, Curata explores real-world examples of organizations successfully using one form of content marketing: content curation. Content curation, or the act of finding, organizing and sharing online content, is enabling busy marketers to leverage relevant, impactful content on the Web and to meet their marketing needs and feed their marketing channels.

(Photo: http://photos.prnewswire.com/prnh/20130123/CG46287)

The Oregon Wine Board (OWB), a semi-independent state agency that promotes Oregon's $3 billion wine industry, uses Curata to aggregate and curate news and information about the Oregon wine industry. OWB has developed a robust daily newsletter for wine consumers and its membership. OWB has become the trusted source of information about Oregon wine, according to Charles Humble, OWB's director of communications. "Since launching our Oregon Wine Newsroom, we are regularly syndicated by Google as a trusted news source. We have a small staff and this is something we could never have accomplished without Curata. Our members are thrilled with the results."

"As creating videos or publishing a blog become easier and easier – there really are no barriers to sharing content online anymore," according to Rohit Bhargava, Founder, Influential Marketing Group. "Yet all this content is creating a predictable problem: most of it is mediocre. If there's anything our one-button economy proves, it's that creating high-quality content worth reading, watching or sharing is harder than it seems. Some of the smartest and most forward-thinking brands today are turning to curation as a way to add value for customers by collecting the best and most useful content on a particular topic."

Allsalesforce.com provides news and information around the Web that relates to popular lead management software, Salesforce. According to Kevin Phelan, Managing Director of Allsalesforce.com, "Our sole purpose is to become the site-of-record for the Salesforce community." Through the use of curated content, the site is able to identify the best content and populate a well-organized website in order for readers to easily find and digest the information of interest.

"Curation is growing in popularity, and while we're pleased to see the industry develop and mature, education is still required for organizations to truly take advantage of the massive amount of available content," said Pawan Deshpande, Curata founder and CEO. "Our Content Curation Look Book pulls together some of the best examples of content curation around the Web, and is a great resource for companies of all industries looking to become thought leaders in a particular space. Curation is a strategic way to help B2B marketers cut through the clutter of online content and discover content that will help drive their overall content marketing objectives."

About Curata, Inc.

Curata, Inc. provides an easy-to-use marketing solution for content curation and content marketing. Curata allows marketers and publishers to easily find, organize and share relevant content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. The company has collectively indexed more than 100 million articles, and its customer base of marketers in every vertical hand curates several million of those articles every year.

Curata was recognized by the Massachusetts Technology Leadership Council 2012 Technology Leadership Awards, winning the "Innovative Technology of the Year: Sales and Marketing" award for its software solution. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.curata.com.

Media Contact:

Mary-Catherine Citarelli, Marketing, PR, Communications, 6179608896, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Curata, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...