Welcome!

News Feed Item

Content Curation Look Book 2013 from Curata Provides Curation Inspiration for Organizations Seeking to Enhance Marketing Programs

Look Book Explores Real Companies Leveraging the Power of Content Marketing

CAMBRIDGE, Mass., Jan. 23, 2013 /PRNewswire-iReach/ -- B2B marketers are evolving the way they target their audiences, and content marketing is quickly taking center stage. In fact, a recent B2B Marketing Survey from Curata, Inc. found that 87 percent of the 450 surveyed marketing professionals are using content marketing to drive their overall goals. In the 'Content Curation Look Book 2013' released today, Curata explores real-world examples of organizations successfully using one form of content marketing: content curation. Content curation, or the act of finding, organizing and sharing online content, is enabling busy marketers to leverage relevant, impactful content on the Web and to meet their marketing needs and feed their marketing channels.

(Photo: http://photos.prnewswire.com/prnh/20130123/CG46287)

The Oregon Wine Board (OWB), a semi-independent state agency that promotes Oregon's $3 billion wine industry, uses Curata to aggregate and curate news and information about the Oregon wine industry. OWB has developed a robust daily newsletter for wine consumers and its membership. OWB has become the trusted source of information about Oregon wine, according to Charles Humble, OWB's director of communications. "Since launching our Oregon Wine Newsroom, we are regularly syndicated by Google as a trusted news source. We have a small staff and this is something we could never have accomplished without Curata. Our members are thrilled with the results."

"As creating videos or publishing a blog become easier and easier – there really are no barriers to sharing content online anymore," according to Rohit Bhargava, Founder, Influential Marketing Group. "Yet all this content is creating a predictable problem: most of it is mediocre. If there's anything our one-button economy proves, it's that creating high-quality content worth reading, watching or sharing is harder than it seems. Some of the smartest and most forward-thinking brands today are turning to curation as a way to add value for customers by collecting the best and most useful content on a particular topic."

Allsalesforce.com provides news and information around the Web that relates to popular lead management software, Salesforce. According to Kevin Phelan, Managing Director of Allsalesforce.com, "Our sole purpose is to become the site-of-record for the Salesforce community." Through the use of curated content, the site is able to identify the best content and populate a well-organized website in order for readers to easily find and digest the information of interest.

"Curation is growing in popularity, and while we're pleased to see the industry develop and mature, education is still required for organizations to truly take advantage of the massive amount of available content," said Pawan Deshpande, Curata founder and CEO. "Our Content Curation Look Book pulls together some of the best examples of content curation around the Web, and is a great resource for companies of all industries looking to become thought leaders in a particular space. Curation is a strategic way to help B2B marketers cut through the clutter of online content and discover content that will help drive their overall content marketing objectives."

About Curata, Inc.

Curata, Inc. provides an easy-to-use marketing solution for content curation and content marketing. Curata allows marketers and publishers to easily find, organize and share relevant content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. The company has collectively indexed more than 100 million articles, and its customer base of marketers in every vertical hand curates several million of those articles every year.

Curata was recognized by the Massachusetts Technology Leadership Council 2012 Technology Leadership Awards, winning the "Innovative Technology of the Year: Sales and Marketing" award for its software solution. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.curata.com.

Media Contact:

Mary-Catherine Citarelli, Marketing, PR, Communications, 6179608896, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Curata, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...