Welcome!

News Feed Item

Content Curation Look Book 2013 from Curata Provides Curation Inspiration for Organizations Seeking to Enhance Marketing Programs

Look Book Explores Real Companies Leveraging the Power of Content Marketing

CAMBRIDGE, Mass., Jan. 23, 2013 /PRNewswire-iReach/ -- B2B marketers are evolving the way they target their audiences, and content marketing is quickly taking center stage. In fact, a recent B2B Marketing Survey from Curata, Inc. found that 87 percent of the 450 surveyed marketing professionals are using content marketing to drive their overall goals. In the 'Content Curation Look Book 2013' released today, Curata explores real-world examples of organizations successfully using one form of content marketing: content curation. Content curation, or the act of finding, organizing and sharing online content, is enabling busy marketers to leverage relevant, impactful content on the Web and to meet their marketing needs and feed their marketing channels.

(Photo: http://photos.prnewswire.com/prnh/20130123/CG46287)

The Oregon Wine Board (OWB), a semi-independent state agency that promotes Oregon's $3 billion wine industry, uses Curata to aggregate and curate news and information about the Oregon wine industry. OWB has developed a robust daily newsletter for wine consumers and its membership. OWB has become the trusted source of information about Oregon wine, according to Charles Humble, OWB's director of communications. "Since launching our Oregon Wine Newsroom, we are regularly syndicated by Google as a trusted news source. We have a small staff and this is something we could never have accomplished without Curata. Our members are thrilled with the results."

"As creating videos or publishing a blog become easier and easier – there really are no barriers to sharing content online anymore," according to Rohit Bhargava, Founder, Influential Marketing Group. "Yet all this content is creating a predictable problem: most of it is mediocre. If there's anything our one-button economy proves, it's that creating high-quality content worth reading, watching or sharing is harder than it seems. Some of the smartest and most forward-thinking brands today are turning to curation as a way to add value for customers by collecting the best and most useful content on a particular topic."

Allsalesforce.com provides news and information around the Web that relates to popular lead management software, Salesforce. According to Kevin Phelan, Managing Director of Allsalesforce.com, "Our sole purpose is to become the site-of-record for the Salesforce community." Through the use of curated content, the site is able to identify the best content and populate a well-organized website in order for readers to easily find and digest the information of interest.

"Curation is growing in popularity, and while we're pleased to see the industry develop and mature, education is still required for organizations to truly take advantage of the massive amount of available content," said Pawan Deshpande, Curata founder and CEO. "Our Content Curation Look Book pulls together some of the best examples of content curation around the Web, and is a great resource for companies of all industries looking to become thought leaders in a particular space. Curation is a strategic way to help B2B marketers cut through the clutter of online content and discover content that will help drive their overall content marketing objectives."

About Curata, Inc.

Curata, Inc. provides an easy-to-use marketing solution for content curation and content marketing. Curata allows marketers and publishers to easily find, organize and share relevant content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. The company has collectively indexed more than 100 million articles, and its customer base of marketers in every vertical hand curates several million of those articles every year.

Curata was recognized by the Massachusetts Technology Leadership Council 2012 Technology Leadership Awards, winning the "Innovative Technology of the Year: Sales and Marketing" award for its software solution. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.curata.com.

Media Contact:

Mary-Catherine Citarelli, Marketing, PR, Communications, 6179608896, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Curata, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.