Welcome!

News Feed Item

Guavus Acquires Neuralitic Systems

Acquisition Allows Company to Deliver a Comprehensive Suite of Big Data Applications for Marketing, Customer Care and Network Engineering to Communication Service Providers

SAN MATEO, CA and MONTREAL -- (Marketwire) -- 01/23/13 -- Guavus, a leading provider of big data analytics solutions, today announced it has acquired Neuralitic Systems, the mobile data monetization and marketing analytics experts serving the telecommunications industry. Montreal-based Neuralitic provides deep-dive analysis into mobile data, enabling Communication Service Providers (CSPs) to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention. The combination of Neuralitic's applications for mobile marketing with Guavus network and customer care applications enables global CSPs to attain timely and actionable insights that optimize business operations, support data monetization, generate new revenue streams and enhance the customer experience.

"CSPs need analytics and marketing solutions that allow them to define subscriber profiles based on behaviors and react to those behaviors in real-time or near real-time," said Maribel Lopez, Founder Lopez Research LLC.

Guavus's decisioning applications provide insights across network, device, content and subscriber analytics, enabling carriers to realize cost savings by optimizing network capacity, increasing revenues through the introduction of new services and delivering a better subscriber experience. Neuralitic's application for mobile marketing adds key insights into subscribers' mobile data consumption for marketing decision makers. Used together, these decisioning applications democratize timely decision-making across engineering, customer care, and marketing business functions.

"In today's fast paced environment where new smartphones come and go in a quarter, businesses cannot afford to wait to integrate disparate tools or invest in expensive BI projects to get access to valuable insights," said Anukool Lakhina, Founder and CEO, Guavus. "Businesses need to be in the know so they can make more intelligent and timely decisions across line of business functions. With the addition of Neuralitic, Guavus now has a holistic data fabric that provides integrated decision-making across network, marketing, and customer care, and enables the creation of data-driven business processes to deliver and optimize the right service at the right time."

"Guavus's and Neuralitic's solutions are unique in the big data market because they are proven at global, tier-1 carriers and are delivering real business value today," said Louis Brun, Founder of Neuralitic Systems and now serving as Guavus's Senior Vice President, responsible for marketing and product strategy. "By joining forces, we provide CSPs with a single, integrated solution that is scalable to carrier-class environments, offers an immediate return on investment, and makes timely decision-making a reality. Carriers no longer need to invest in large systems integration projects, cross their fingers and wait 12 months to see if their investment pays off."

The financial transaction closed on December 5, 2012, and the acquisition is effective immediately. As part of the transaction, Guavus global headquarters will remain in San Mateo, California and the company will have international offices in Montreal, Singapore and London, with research and development offices in Gurgaon and Ahmedabad, India.

About Guavus

Founded in February 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network-generated Big Data to reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus's Big Data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex™ platform integrated with a suite of decisioning applications that enable intelligent and timely decision-making and can be used to trigger business processes at the exact moment of need. Two of the top three mobile operators and backbone carriers in the United States utilize Guavus Big Data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. For more information please visit us on Facebook, LinkedIn or Twitter or visit www.guavus.com

About Neuralitic Systems

Neuralitic Systems is the leading provider of Mobile Data Monetization and Big Data solutions. The company's mission is to enable Communication Service Providers (CSPs) to unlock the value of their subscribers' data. Neuralitic offers the fundamental building blocks that allow CSPs to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention. Neuralitic's SevenFlow solution transforms massive volumes of unstructured data into compact and usable data sets, making them functional for multiple applications. The solution is designed specifically for understanding mobile data and has an optimized process for extracting, transforming and storing mobile Big Data without requiring lengthy or custom integration work. Visit www.neuralitic.com for more information.

Contact:
Carol Carrubba
Email Contact
415.963.4174 ext. 3

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...