Welcome!

News Feed Item

BCAMA Presents 2013 Advertising Trends with Vancouver's Top Agencies at Breakfast Speakers Series on January 31, 2013

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/24/13 -- Just a few more days to get tickets for the BC Chapter of the American Marketing Association (BCAMA) Breakfast Speaker Series on January 31, 2013. We are featuring four of Vancouver's powerhouses in advertising to share their insight into key trends for 2013. Presenting their thoughts are marketing experts Lance Saunders (DDB Canada), Alvin Wasserman (Wasserman and Partners), Lance Neale (Station X) and Ute Preusse (Cossette), followed by a panel discussion. Reprising her role as moderator for the panel discussion will be Claire Booth.

Don't miss out on this amazing opportunity for find out how these great minds think! Find out what fads to stay away from and what key trends to adopt.

Lance Saunders, Executive Vice President and Managing Director at DDB Canada, has successfully demonstrated they can rise above the fads by winning four awards in the Communication Arts' 2012 Advertising Annual. He will share some secrets of their success with big cultural game-changing patterns that will impact the way we think about branding and communications for the next five years. He also promises to keep it jargon free from not expounding on things like "brand ecosystems" or "creating digital strategies for a post-digital world."

From Wasserman and Partners, we have Alvin Wasserman, President of the largest full-service advertising agency in BC. Having worked on major accounts in retail, packaged goods, travel, communications, entertainment, union, public sector and social marketing, he has helped shape some of BC's best known brands across the country. Join Alvin in saying goodbye to "almost made it" trends, like QR codes, but it's also a great time to take a quick look at the basic ingredients behind strategies geared for 2013.

This event is almost sold out! Register now and become a marketer who knows what's hot and what's not.

WHEN:                                                                       
Thursday, January 31, 2013                                                  
7:00 - 9:00am                                                               
                                                                            
WHERE:                                                                      
Coast Coal Harbour Hotel: 1180 West Hastings Street, Vancouver, BC V6E 4R5  

For more event information please visit www.bcama.com/events/breakfast-speaker-series.

Register online or call 604.564.1AMA (1262).

About the BCAMA

The BC Chapter of the American Marketing Association has been this province's leading marketing source since 1955. As one of the most highly regarded chapters in North America, the BCAMA serves the marketing community with numerous networking and educational events that feature today's thought leaders, trends and innovative strategies.

The BCAMA Breakfast Speaker Series (BSS), presented by StationX, is comprised of four events scheduled throughout the calendar year. For more information on the BCAMA, events and membership, please visit: www.bcama.com.

Visit the BCAMA website.

Follow BCAMA on Twitter and Facebook.

Contacts:
Media Contact: BCAMA
Sabrina Santoro
Director of Communications
778.908.3960
[email protected]
www.bcama.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...