Welcome!

News Feed Item

SessionCam Shortens Time to Track Using Ensighten's Tag Management Technology

With SessionCam support now integrated into Ensighten's real-time, cloud-based tag management system, digital marketers can quickly deploy SessionCam's session replay technology to gain rich insights into every visitor's journey and behaviour on a website

LONDON, Jan. 24, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimise digital marketing performance, has signed a technology partnership with SessionCam, a developer of Visible Web Analytics technology that enables website visitor session analysis. Located in Norwich, England, SessionCam's client list includes Aviva, Best Western, Lloyds TSB, and StartRite. The two companies recently collaborated on mutual customer RAC.

(Logo: http://photos.prnewswire.com/prnh/20130124/CG45886)

SessionCam addresses a critical need of many digital marketers: gaining an accurate understanding of visitor flow across a website's many pages. SessionCam's SessionReplay technology records which web pages an online customer visits, along with each scroll, click and keyboard entry, so that marketers can subsequently replay the visit and uncover ways to improve overall customer experience, identify bugs, optimise website design, and ensure products are merchandised to boost visitor engagement. Armed with SessionCam's detailed analytic reporting and other tools, marketers can reduce cart abandonment and boost conversions.

Adding SessionCam to a publishing or e-commerce website is now much easier. Support for SessionCam's unique JavaScript tags is now built into Ensighten's cloud-based tag network, so SessionCam support on any web page is now enabled through Ensighten's console, rather than by manually adding a SessionCam universal tag to each page. With a few clicks, website managers can now use Ensighten to automatically deploy a SessionCam tag, along with dozens of other tags that control website functionality, throughout an entire website. When a visitor's browser encounters Ensighten's master tag on any page, the Ensighten system determines, in real time, which tags to trigger and in which sequence. And by separating website content from tags, Ensighten accelerates page load times, ensuring the website feels responsive to visitors.

"We recommend all our clients install a tag management system, and Ensighten's technology offers unique benefits because it uses a single line of code and an intelligent, cloud-based tag delivery network that minimizes what is sent to a visitor's browser," said Richard Churchill, chief technology officer at SessionCam. "We feel certain than many Ensighten users will find our technology extremely useful, so ensuring a tight integration between our technologies will unlock new business for us."

"We're delighted to welcome SessionCam as a technology partner," said Adrian James, managing director of Ensighten EMEA. "The features SessionCam offers, which include advanced analytics, behavioural activity heatmaps, and visitor drop-off reports, have useful applications for many Ensighten customers."

As an Ensighten partner, SessionCam has joined Ensighten Connect, giving it access to a framework of benefits and services that give it access to best practices for tag management and as well as co-marketing opportunities.

Tags are crucial features of today's e-commerce landscape

Tags are snippets of JavaScript code added to e-commerce websites that trigger essential third-party digital marketing services such as Web analytics, online ad display and re-targeting, and content optimization. As tags proliferate across hundreds of pages, marketers that manage tags manually have to rely on IT resources, which impedes their marketing agility. Ensighten's Real-Time™ Tag Management platform decouples the marketing cycle from the website development cycle, making it easy for marketers to take control of the operation and measurement of their digital marketing campaigns and better optimize them for specific marketing goals.

ABOUT SESSIONCAM
SessionCam is an industry leader in technology that gives digital marketers previously unseen and unrivalled insights into their customers' online behaviour. Businesses around the world use SessionCam to improve usability and significantly increase their conversion rates. SessionCam is provided as 'Software as a Service' and, other than applying a simple tag to a website, there is no hardware or software installation and no maintenance for clients to consider. SessionCam is a product developed and operated by ServiceTick Limited. The company is headquartered in Norwich, UK with offices in London and Scotland. For more information, visit www.sessioncam.com or the SessionCam LinkedIn page, or follow @sessioncam.

ABOUT ENSIGHTEN
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft Stores, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact:

Tim Cox, ZingPR, 650-369-7784, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Ensighten

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...