Welcome!

News Feed Item

Plum Organics® Acquires Plum UK To Nourish Little Foodies Around the World

Two companies founded by parents on a mission for kids combine forces to increase global impact

EMERYVILLE, Calif., Jan. 24, 2013 /PRNewswire/ -- Today, Plum Organics® a leading organic, kids nutrition company in the US, announced the start of their international expansion with the acquisition of London-based Plum UK, a key player in the organic baby food category in the United Kingdom.  This partnership positions Plum as a leading kids nutrition brand and the first to offer premium products catered to the unique needs of infants, toddlers and school-aged children on an international scale.  The combined Plum product portfolio will consist of over 150 products with distribution in over 13,000 stores internationally. The company will now have retail sales in excess of $120M USD

These sister companies share more than a coincidental common name; both were founded by passionate parents with a shared vision of making organic nutrition more appealing and more accessible.  Collectively, they hope to impart the modern philosophy that the path to long-term health begins with the very first bite.

In the US, Plum Organics has built a strong connection with parents and drove over 50% of the baby food category growth last year.  The company's first-to-market launch of the squeezable pouch transformed the baby food category and allowed Plum to successfully expand into organic snack products geared towards the nutritional needs of school-aged children.  Plum UK is best known for their innovative product formats as well as their premium, culinary-driven assortment.  Most recently, the company experienced a 24% increase in distribution with the launch of their Taste Adventures line focused on globally inspired cuisine. 

"From the beginning, both companies were inspired by love to improve the health of our little ones by making great tasting organic food a part of a family's busy lifestyle," said Neil Grimmer, CEO and Co-founder of Plum Organics.  "Like Plum Organics, Plum UK is a 'David versus Goliath' brand filled with passionate people that are inspired to use the power of business to make a difference in the world. We're excited to continue this mission together."

"Plum Organics is known in the US as a game-changing innovation hothouse," said Scott Wotherspoon CEO of Plum UK.  "The success of their expansion into the toddler and kids categories proves the strength of the Plum brand.  We can't wait to capture some of that momentum by bringing their products to little ones in the UK and beyond."

With this partnership, Neil Grimmer will maintain his role as CEO for the new entity doing business as Plum Inc., and Scott Wotherspoon will continue to lead the UK business.  The company headquartered in the San Francisco Bay Area will employ 88 people including offices in London and New York. For more information about each company please visit: Plum Organics www.plumorganics.com and Plum UK www.plum-baby.co.uk

About Plum Organics:
Plum Organics® is a pioneer and leading provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for their unique culinary-inspired recipes and a modern approach to family nutrition, Plum Organics is the only brand that offers a complete line of organic products that ensure healthy eating from the highchair to the lunchbox™.  Inc. Magazine recently ranked Plum Organics #63 on their 2012 Inc. 500 list of Fastest-Growing Private Companies in America.  In addition, the San Francisco Business Times named Neil Grimmer the Most-admired CEO in the Emerging Growth category for 2012.

About Plum UK:
Plum UK is a leading creator of nutritious organic baby food in the UK. Founded in 2006 by Savoy trained Chef and Mum, Susie Willis, Plum changed the face of baby food in the UK by offering "real food for babies not just baby food."  Initially crafted in the cookery school she ran, Plum is now available in all the major supermarket chains in the UK and Ireland offering over 40 products including convenient pouches, little pots, snacks and refrigerated dairy items.  Junior Magazine recently named Plum the Best Children's Food Brand for 2012.  In addition, Plum was a recipient of the 2012 Mother & Baby Awards.

SOURCE Plum Organics

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...