Click here to close now.




















Welcome!

News Feed Item

Phizzle Powering Digital Marketing Campaigns for NBA's Golden State Warriors

SAN FRANCISCO, CA -- (Marketwire) -- 01/24/13 -- Phizzle, a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced a partnership with the NBA's Golden State Warriors to power robust and data-rich digital marketing campaigns designed to enhance the mobile experience for fans during the 2012-2013 NBA season.

Recognizing that mobile continues to emerge as one of the most influential channels in sports today, the Golden State Warriors are committed to providing their substantial base of fans with an integrated digital experience that deepens engagement opportunities through SMS, mobile web and real-time interaction. An early-adopter of digital technology, the Golden State Warriors look to not only deepen fan engagement at Oracle Arena before, during and after the games, but also during televised broadcasts and on the team's in-arena digital signage. By doing so, the Golden State Warriors are creating a valuable piece of digital inventory driving revenue and creating meaningful connections between the fans and their corporate partners.

The Golden State Warriors are currently providing the team's fans with the ability to receive instant news, updates, and special offers through SMS messages powered by Phizzle's platform. Whether at the game or watching at home, Phizzle's proprietary solution, Broadcaster iX™, produces real-time, interactive HD graphics enabling fans to be part of the action through fun and stimulating experiences such as Text-2-Vote instant polling, trivia opportunities, Text-2-Win promotions as well as Text-2-Screen elements through SMS messages, social media (tweets) and pictures displayed during the game.

Specifically, the Golden State Warriors are utilizing Phizzle's technology to deliver:

  • Warriors Insider Mobile Alerts - Primary SMS text campaign and 'mobile alerts' program
  • Warriors Insider Ticket Alerts - Ticket offer alerts via SMS text campaigns
  • Stephen Curry Autographed Jersey Contest - Promoted through SMS, Facebook and In-arena
  • Warriors Whiteout Ticket Giveaway - Promoted through SMS, Facebook and Twitter
  • Warriors vs. Miami Heat Ticket Giveaway - Cross-promoted between SMS and Twitter

"We are extremely fortunate to have this opportunity to be partnering with the Golden State Warriors. The organization is dedicated to providing a comprehensive digital marketing strategy to effectively increase participation and initiate one-to-one dialogue with their fan base," said Ben Davis, CEO of Phizzle. "With our technology, we're able to provide the Golden State Warriors an opportunity to measure fan behavior, habits and interests enabling the Golden State Warriors to deliver audiences targeted offers and messages."

About Golden State Warriors:
The Golden State Warriors organization, currently in its 67th year of operation, is a charter member of the National Basketball Association. Founded in 1946, the Warriors called the city of Philadelphia home for 16 memorable years before moving to the West Coast in 1962 to become the San Francisco Warriors and ultimately, in 1971, the Golden State Warriors when the team moved across the Bay to its current home in Oakland. The team's storied history includes three NBA Championships, six of the NBA's 50 Greatest Players and 21 members of Naismith Memorial Basketball Hall of Fame.
For more information on the Golden State Warriors, log on to www.warriors.com

About Phizzle
Phizzle, Inc. is a leading technology provider of advanced mobile marketing products and digital advertising solutions. Phizzle redefines how brands effectively use digital and mobile marketing tools to deliver revenue and results. Serving as a mobile channel for brands to navigate through the digital landscape, Phizzle enables clients and partners to deploy targeted mobile campaigns delivering real-time results and creates new inventory to drive sponsorship revenue.

For more information, please visit Phizzle at www.phizzle.com or call 1-877-PHIZZLE (744-9953). On Facebook, please visit www.facebook.com/phizzleinc and follow us on Twitter @phizzle

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...