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Loyalty Marketing Company Front Flip Announces $3.75 Million in Funding

Series B Funding Follows Deals With Major Restaurant Franchises

LEAWOOD, KS -- (Marketwire) -- 01/24/13 -- Loyalty marketing company Front Flip (www.frontflip.com) today announced it has raised $3.75 million in Series B funding. The new round brings Front Flip's fundraising total to $7.7 million.

Front Flip delivers a fun and exciting loyalty program that helps businesses create profitable, long-term relationships with their customers. Restaurants and retailers use Front Flip to increase visit frequency, boost sales and generate social buzz.

The company's client portfolio includes franchise groups from major concepts like Kentucky Fried Chicken, McDonald's, Wendy's and Famous Dave's.

McDonald's Franchise Co-Owner Todd Luther has seen sales at his eight Fort Collins, Colo. locations increase by as much as 1.5% since adopting Front Flip. "We're engaging our customers more than ever, and they enjoy and appreciate it. The extra smiles and sales prove it," said Luther.

Using the free Front Flip mobile app, customers scan a unique QR code every time they visit a participating business to unlock a digital scratch card. Every scan is a chance to win an instant promotion. Customers can also receive gifts and rewards in the mobile app and share them with friends.

Front Flip's Series B funding was led by Jon Darbyshire, executive chairman of the Archer Foundation. Darbyshire previously founded Archer Technologies, which sold to EMC in 2010.

"We believe Front Flip has the potential to fundamentally change the way major brands build and maintain loyal relationships with their customers," said Darbyshire.

Some of Kansas City's most prominent and successful entrepreneurs also contributed to Front Flip's second round of funding. They include:

  • Peter Brown, the former chairman, CEO and president of AMC Entertainment Inc.
  • Gary Fish, founder, president and CEO of FishNet Security, the largest, independently owned information security solutions provider in the U.S. with revenues of more than $400 million.
  • Lance Melber, who founded and sold eSmartloan.com to Capital One for $155 million
  • The Brandmeyer family, which founded and sold Enturia to Cardinal Health Inc. for $490 million

"We continue to add locations for national concepts, regional chains and local businesses to our loyalty program. With this new round of funding, we can provide additional resources to our clients and continue to roll out our go-to-market strategy nationwide," said Front Flip CEO and Founder Sean Beckner.

Beckner says the additional funds will also support staff expansion and ongoing feature enhancements to the Front Flip Loyalty Marketing solution.

About Front Flip
Front Flip is the next generation of loyalty marketing. We're not another punch card on a mobile app. Instead, we help businesses create profitable, long-term relationships with their customers through fun experiences, instant promotions, rich customer analytics and targeted mobile campaigns. Front Flip works with local shops, regional chains and national concepts to help them achieve significant jumps in traffic and sales in the first 90 days. For more information, visit frontflip.com or call 855.730.1830.

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Sloane Heller
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