Welcome!

News Feed Item

HP Technology Helps Up-and-Coming Fashion Designers Make It Work on "Project Runway"

Season 11 Premiere Airs Tonight on Lifetime Television

PALO ALTO, CA -- (Marketwire) -- 01/24/13 -- HP (NYSE: HPQ) technology will make a return appearance on the 11th season of Lifetime Television's Emmy® Award-nominated hit "Project Runway," celebrating five years of incorporating technology into the compelling fashion competition and recognizing its increasing impact on the creative arts.

"Project Runway" is at the forefront of the intersection of the fashion and technology industries. The capabilities of HP and Intel allow the show's competitors to make technology matter in their work by integrating it into fashion's creative process.

"Whether providing superior ability to sketch on the HP ENVY TouchSmart Ultrabook™ or delivering crisp and unique prints, HP and Intel's innovative technologies will help play an essential role in the show's creative process," said Chris Bohrer, director, Worldwide Consumer PC Marketing, HP.

"We are again delighted that HP will join us as a sponsor of 'Project Runway,'" said Meryl Poster, president, Television, The Weinstein Company. "HP technology, combined with Intel's, provides the designers with a rich canvas on which to develop and visualize their ideas, from silhouettes to textiles. I continue to be impressed and inspired by the garments they bring to life."

Premiering tonight on Lifetime Television, season 11 of the hit series will showcase the HP TouchSmart, HP ENVY x2, HP ENVY TouchSmart Ultrabook, HP Elitebook and HP ENVY Spectre XT Ultrabook, all of which will be integral to the contestants' design process. Also this season, the HP ENVY All-in-one PC will be used to make textile pattern ideas.

About "Project Runway"
Hosted by supermodel and fashion maven Heidi Klum, the hit series "Project Runway" provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. "Project Runway" was 2010's No. 1 rated and most watched competitive reality program on ad-supported cable among Women 18-49, Women 25-54, Women 18+, Adults 18-49, Adults 18+ and Households. The show recently was awarded with a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Critics' Choice Television Award in the Reality-Competition Program category.

"Project Runway" is produced by The Weinstein Company, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (co-chairmen of The Weinstein Company), Meryl Poster of The Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime Television also executive produce.

About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as Scream, Spy Kids and Scary Movie. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's The Artist and Best Documentary Feature for TJ Martin and Dan Lindsay's Undefeated. The Artist brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's The King's Speech.

Since 2005, TWC and Dimension Films have released such films as Grindhouse; I'm Not There; The Great Debaters; Vicky Cristina Barcelona; The Reader; The Road; Halloween; The Pat Tillman Story; Piranha 3D; Inglourious Basterds; A Single Man; Blue Valentine; The Company Men; Miral; Submarine; Apollo 18; Our Idiot Brother; I Don't Know How She Does It; The Untouchables, Killing Them Softly; The Master; Silver Linings Playbook and Django Unchained.

TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Big Ang and Mob Wives: Chicago, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the second season. TWC additionally has 17 series in different stages of development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).

About Lifetime
Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

Ultrabook is a trademark of Intel Corporation.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...