Welcome!

News Feed Item

Red Bull Signature Series Debuts in 2012 With More Than 6 Million Average Viewers per Quarter

Season Two Kicks off on January 26 With Red Bull Crashed Ice; 2013 Series Highlighted by Dodge Joining Partner Roster + Progressive, Challenging New Courses

NEW YORK, NY -- (Marketwire) -- 01/25/13 -- In its inaugural year, the Red Bull Signature Series reached a historic audience milestone for action sports on broadcast television, drawing over 6 million viewers during each quarter of 2012. The action sports property, a collaboration with Red Bull Media House and NBC Sports Group, brought high octane, cinematic quality programming to millions of viewers and looks toward 2013 with new partners, more shows on NBC, progressive new courses and a redesigned digital experience.

The event series' popularity grew consistently, with average viewership increasing throughout 2012. The stunning programming kept the audience's attention, as individual average tune-in clocked in at over 40 minutes per episode. For 2013, the Red Bull Signature Series will be airing 23 hours on NBC, including the return of the successful Red Bull Crashed Ice property, Red Bull Rampage and Travis Rice's epic snowboarding adventure to the backcountry mountains of British Columbia.

"The first year of the Red Bull Signature Series on NBC succeeded in bringing a one-of-a-kind action sports property to a growing mainstream audience," said Rob Simmelkjaer, Senior Vice President of NBC Sports Ventures and International. "We're looking forward to moving into 2013 and bringing even more to the market through new events and a digital platform that matches the excitement of our event series."

The Red Bull Signature Series is adding the Dodge brand as a presenting partner, alongside returning partners Nike and Casio G'Z One Commando. Dodge will be the exclusive auto partner of the series, enjoying the benefits of integration across NBC broadcast and digital platforms, as well as custom content. The all-new 2013 Dodge Dart will be incorporated with on-site brand presence at events throughout the series.

"We experienced great success with our first year, producing the most watched action sports property on broadcast television," said Werner Brell, Managing Director, Red Bull Media House. "Together with NBC, we have created a unique value proposition for brands and sponsors to partner with us in order to reach their target audiences across all media."

2013 will also usher in the revamped RedBullSignatureSeries.com digital platform, creating mobile apps and providing viewers with even more high-energy behind-the-scenes content. The series will also be expanding its live stream offerings in 2013 for a best in class user experience. The new site will be rolled out in time for the first show of the 2013 season, Red Bull Crashed Ice Niagara, on January 26.

The series again will be hosted by Sal Masekela, who recently signed a multi-year extension with Red Bull Media House (RBMH) to be the voice of the Red Bull Signature Series and a diverse set of global sports properties and U.S. television programs produced by the company.

"This action sports property represents the evolution of sport," said Sean Eggert, Director, Sports, Red Bull North America. "In 2013, we are excited to bring new innovative event concepts with progressive courses that will challenge some of the best athletes in the world."

This year, the Red Bull Signature Series will be made up of 23 hours of action-packed original programming on NBC, as well as additional re-airs on NBC Sports and Comcast Sports Network. Event highlights include:

  • Red Bull Dreamline - The world's top BMX riders come together to ride Anthony Napolitan's unrestricted trail-style course that sends riders to the moon, competing in a rider-judged jam format.
  • Red Bull Jaws - The best of the best compete in a one day event that will crown the definitive big wave surfer in the world.
  • Red Bull Wake Open - The largest stage for wakeboarding has the world's best competing in Park, Boat and Big Air.
  • Red Bull Rampage - One of the top events in freestyle mountain biking, challenging man against mountain.

For more information visit www.redbullsignatureseries.com.

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2211489

Add to Digg Bookmark with del.icio.us Add to Newsvine

Alli Sports
Colleen Hillgard
(630) 908.6334
[email protected]

Red Bull Media House
Paul Yoffe
(310) 460.4714
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...