Click here to close now.




















Welcome!

News Feed Item

Audi Super Bowl XLVII Spot Now Live on YouTube

HERNDON, VA -- (Marketwire) -- 01/27/13 -- Audi of America

  • For the first time, Audi allowed fans to engage with three versions of its Super Bowl spot in advance of the game; the version "Worth It" will air during the big game
  • Audi's Super Bowl campaign celebrates bravery, individuality and defining moments; spot features the #BraveryWins hashtag
  • Ad features 2013 Audi S6 performance sedan

Audi's :60 TV commercial, set to air in the first break after kick-off of Super Bowl XLVII, is now live on the brand's YouTube channel. The spot features the 2013 Audi S6 and centers on defining moments of bravery, as seen in one teenager's memorable prom night. For the first time in its Super Bowl history, Audi allowed fans to engage with three potential versions of the ad, each with a different ending, on YouTube before choosing the final version to air during the big game. After a 24-hour period, the ending "Worth It" was chosen by fans to air during Super Bowl Sunday.

Called "Prom," Audi's Super Bowl spot begins with a teenage boy getting ready to go to the prom -- dateless. As he heads toward the door, apprehensive and discouraged, his father tosses him the keys to an all-new 2013 Audi S6. With the power of the Audi S6 at his fingertips, the teen is determined, confident and inspired. When he enters the gymnasium, he grabs the prom queen and kisses her. In the chosen ending "Worth It," viewers see the teen driving off in the S6. He's alone and has a black eye. A giant grin spreads across his face and he lets out a loud, excited howl -- it was worth it. To view the final ad, please visit http://audi.us/promspot.

The spot features the upcoming single "Can't Win Em All" by Hanni El Khatib, from his highly anticipated second album, Head in the Dirt, out April 30, 2013. The album is produced by Dan Auerbach. San Francisco-based Venables Bell and Partners created the spot.

"For the past six years, Audi has delivered memorable and engaging Super Bowl campaigns. This year, we wanted to put our fans in the driver's seat by allowing them to help define our Super Bowl history," said Loren Angelo, General Manager of Brand Marketing, Audi of America.

Following the trend that Audi began in 2011 when it was the first brand to feature a Twitter hashtag in a Super Bowl spot, this year's ad features #BraveryWins. In the days leading up to and following the big game, Audi will be encouraging fans to share their own brave moments via their social networks by using the hashtag #BraveryWins.

"At Audi, bravery is in our DNA," added Angelo. "Audi has always done things differently, taken risks and defied the status quo. From our founder August Horch quitting his own company to start what would become Audi, to pioneering the award-winning quattro® all-wheel drive, Audi is defined by our willingness to be bold."

In the celebration of bravery, Audi also released three videos on YouTube that commemorate defining moments in the brand's history, including:

  • "Audi Defining Moments -- Leena Gade" -- A video about Audi Race Engineer Leena Gade, whose incredible bravery propelled the Audi team to victory in one of the most challenging Le Mans races in the brand's history
  • "Audi Defining Moments -- August Horch" -- A video about August Horch, who made the brave decision to walk away from his own company and found what would become Audi
  • "Audi Defining Moments -- quattro technology" -- A video about the legendary Audi quattro® all-wheel drive, born out of a 1981 Audi innovation that not only changed the world of rally racing but paved the way for the entire automotive industry

Last year, Audi's entertaining spot "Vampire Party" showcased the power of progressive engineering with the brand's signature LED headlight technology. In 2011, Audi's "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. In 2010, Audi's Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI "Green Car of the Year" showing how easy being green can be. The brand's 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand's first Super Bowl spot delivered a parody of the movie "The Godfather," signaling that Audi was ready to take on the perceived luxury leaders.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the ...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...