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Sweden's Coop Forum Torp implements ZBD's ColourZone epaper displays to streamline store operations

January 28 2013 Ascot, UK - ZBD, the leading provider of fully graphic epaper display systems for retailers globally, has announced that Coop Forum Torp in Sweden has installed its epaper displays and Breece System from its Nordic partner, Delfi Technologies A/S.

Coop Forum Torp köpcenter in Uddevalla has implemented 13,000 of ZBD's fully graphic epaper displays, which display price and product information. Each of the displays has been customised with a yellow 'zone' to highlight the price per kilo/unit which is set against a yellow background, a legal requirement in the Swedish retail market.

As well as providing operational cost savings, the fully graphic capabilities of ZBD's displays enable retailers to provide more information at the shelf edge including QR codes and logos such as the EU organic farming logo, and the keyhole symbol, which has been adopted by Nordic countries to highlight healthy products.

"I'm proud that Coop Forum in Uddevalla is the first store in Sweden with Breece epaper. It is part of our strategy to use innovative tools to streamline and future-proof the daily store operations," says store manager Peter Nordman, Coop Forum Torp in Uddevalla.

David Morgan, SVP Global Sales at ZBD said: "ZBD's epaper system enables retailers to do so much more than what's achievable with paper labels or segment electronic shelf labels. This contract marks yet more firsts for ZBD: our first installation in Sweden, and our first full store using yellow ColourZone displays. With almost 300 stores in Scandinavia using our system, we're certain that this is the first of many more installations in Sweden."

Notes for editors

About ZBD:
ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit or follow ZBD on Twitter at @zbdsolutions.

Media contact at ZBD:
Sarah Todd
Tel: +44 (0)1344 292 110 or +44 (0) 7753 573 490 (mobile) | [email protected]

Judith Massey / Georgia Hanias
Tel: + 44 (0) 207 6389571 | [email protected]

About Delfi Technologies
Delfi Technologies is a well-established company that has existed in the retail business since 1988. The company consists of 2 divisions, ISP Division and Breece Division with offices in Denmark, Sweden, Norway, Vietnam and the U.S. For further information, please visit or contact Business Development & Marketing Manager, Caroline Hagen, [email protected].

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